1995 Passage 1
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information ? and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive ? advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
  51. By the first sentence of the passage the author means that . [A] he is fairly familiar with the cost of advertising [B] everybody knows well that advertising is money consuming [C] advertising costs money like everything else [D] it is worthwhile to spend money on advertising
  52. In the passage, which of the following is NOT included in the advantages of advertising? [A] Securing greater fame. [B] Providing more jobs. [C] Enhancing living standards. [D] Reducing newspaper cost.
  53. The author deems that the well-known TV personality is . [A] very precise in passing his judgement on advertising [B] interested in nothing but the buyers' attention [C] correct in telling the difference between persuasion and information [D] obviously partial in his views on advertising
  54. In the author's opinion, . [A] advertising can seldom bring material benefit to man by providing information [B] advertising informs people of new ideas rather than wins them over [C] there is nothing wrong with advertising in persuading the buyer [D] the buyer is not interested in getting information from an advertisement 重点词汇: 重点词汇: know of 知道。I don't know him, but I know of him.我不认识他,但听说过他。 live up to 做到;不辜负。 subtly (精细地;微妙地),形容词形式为 subtle。Men always want to be a women's first love; women have a more subtle instinct; what they like is to be a man's last romance.男人总想成为女人的第一个恋人,女人则具有更微妙的本能,她 希望成为男人追求的最后一个对象。 难句解析: 难句解析:
①Money spent on advertising is money spent as well as any I know of. ▲本句的主干非常简单,就是 Money is money。重点在于要看清修饰两个 money 的定语,特别是后面一个修饰语中的 as well as。 △理解本句的海王星在于了解 as well as 不是“也”的意思,其中的 well 就是一个副词表示“好”,修饰过去分词 spent,而后面的 any 指代的是 any money。 ②It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. ▲本句的主干是 It serves... to assist... distribution...,而 thereby 后面是两个由 and 连接起来的分词短语作补语,里面又有一个 make+it+adj.+to do sth.的结构。 △本句的阅读重点在于理解这几个动词之间的逻辑关系。 ③Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. ▲本句的主干是 no regular advertiser dare promote a product,前面是一个 apart from 引导的介词结构,介词宾语 the fact 后面又 有一个同位语从句。在主句中,a product 后面是一个定语从句 that fails to live up to the promise of his advertisements。 △注意文中 acts 指的是“法案”,而 live up to 表示“实现, 兑现” 的意思。 另外 apart from 在这里是我们通常所说的“加法”的“除去” 。 ④If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. ▲本句是一个条件句,主句的结构比较复杂,注意 I know 是一个非常短的定语从句,修饰 proof,而后面的两个 that 引导的是两个同位语 从句,修饰 the surest proof,前面的那个同位语从句中又有一个宾语从句。 △看清本句的基本结构是阅读的重点。同时注意作者对广告抱完全肯定的态度。 ⑤If its message were confined merely to information ? and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive ? advertising would be so boring that no one would pay any attention. ▲本句的主句是一个 if 引导的虚拟语气 If its message were confined merely to information, advertising would be so boring that no one would pay any attention。两个破折号中间的部分是一个补充说明成分。 △看清本句的基本结构是阅读的重点。注意作者使用了虚拟语气,显示了作者认为广告中只出现告知性信息的不可能性。 试题解析: 试题解析:
  51. [D] 这句话可直译为:将钱花在广告上是我所知道的好的花钱方式之一。意为:将钱花在广告上好或很值(worthwhile)。 该句的非比较级形式为:Money spent on advertising is money spent well.在该句中,any 指任何一种好的花钱方式(any money spent well);know of 意为:知道,所了解到的。其实,该句所陈述的内容不仅是第一段的主题思想,也是全文旨在说明的问题。在第一段 的其他部分,作者就列举了合理的广告带来的诸多方面的益处。 A 意为:他对广告的价格了如指掌。这显然不对。 B 意为:众人皆知做广告很费钱(money consuming),即:做广告很贵。 C 意为:像做其他事一样,做广告要花钱。
  52. [A] secure 在此意为:取得,获得。A 意为:获得更大知名度。这是原文所未提到的。 原文第一段历数了广告所带来的诸多益处。它直接有助于产品以合理价格迅速销出(distribution),在稳定国内市场(home market)的 同时,使产品能以有竞争力(competitive)的价格出口进入国际市场;它给人以新的消费观,从而大大地提高人们的生活标准;它增加了市场 需求(demand),扩大了劳动力(labour)市场,有效地扩大了就业。它使许多公共事业的服务价格低廉,因为,这些服务都可以利用登广告所 嫌的钱补贴其经营费用,这使得它们可以降低价格。 B 与原文内容相符。 C 意为:提高生活标准。与原文内容相符。 D 与原文内容相符。
  53. [D] 在这一题的提问部分,deem 意为:认为。选择项 D 中 partial 意为:片面的,不公平的。 文章第四段和第五段讨论了一个反对广告的著名电视工作者(television personality)的看法。他反对广告的理由是:广告是劝诱性的 (persuade),而不是客观地提供信息(inform),但是,作者认为:作这种区别有些过于细微了(excessively fine),广告当然要劝诱人们。 即使在很小的方面,也很难做到只局限于(confine... to)客观地提供信息,而且,那样的话,广告就失去了吸引力,没人会注意它。由此可见, 在作者看来,广告的这两方面很难严格地区别开来,二者是有机地结合在一起的,不能顾此失彼。 A 意为:准确地表达了他对广告的评价。这里,pass 意为:表述,表达,提出。 B 意为:只关心消费者的注意力。这里,nothing but 意为:只有,除……之外都不。 C 意为:区分劝诱与信息提供是有道理的。这里,tell the difference 意为:区分,区别。
  54. [C] 意为:广告劝诱消费者无可指责。 作者认为,毫无疑问,广告会劝诱消费者。它不仅是这样,而且应该是这样,否则,广告便失去了吸引力而没人看了。参阅第 53 题题解。 A 是不对的。正如第三段所指出的,广告给社会(community)带来的物质利益(material benefit)比其他形式都大。 B 意为:广告应给人以新的(消费)观念,而不在于说服人。这里,win over 意为:说服,争取;rather than 意为:而不是。可见, 所表达的内容与原文中作者表达的观点相反。 D 意为:消费者不关心广告所提供的信息。这与作者的观点也不同,作者仅是说:广告不能仅局限于提供客观信息,否则,就无法吸引消 费者。参阅第 53 题题解。
全文翻译: 全文翻译: 花在广告上的钱和我所知花在任何别处的钱一样值得。它直接有助于商品以合理的价格销售,由此建立稳固的国内市场,并使商品能以富 有竞争力的价格出口。它吸引人们对新观念的注意,极大地提高生活标准。广告有助于增加市场需求,从而确保对劳动力需求的增加,因此是 遏制失业的一个有效方法。它降低了多种服务费用,没有广告,每天看的报纸价格会上涨四倍,电视收视费会翻番,公共汽车或地铁票也得提 高
  20%以上。 也许最重要的是,广告为你购买的商品或服务提高了合理的价值方面的保证。除了国会制定的二十七项法案对广告词加以约束之外,没有 哪个专职广告商胆敢推销与广告承诺不符的产品。他们或许能通过误导性的广告暂时愚弄一些人,但时间不会太长,因为庆幸的是,公众有良 好的意识,他们不会一而再地去购买劣质商品。如果你看到一种商品不断地打广告,我认为这是最可靠的证明,即此商品一定与其宣传名副其 实,一定体现良好的价值。 广告给社会带来的物质利益比任何我所能想到的方式都多。我觉得有一点还得谈一谈。最近我听到一位著名电视人宣称他反对广告,因为 广告意在劝诱而非提供信息。他把两者区分得过于细微,因为广告不可避免地要劝说消费者。 如果广告的内容仅仅限于提供信息(虽说这不是不可能做到的,但它本身也是很难做的,因为哪怕是挑衬衫颜色这样的细节也带有几分劝 诱性),那会令人生厌,以致没人再去理会。但也许这就是那位著名电视人所希望看到的。
1995 Passage 2
There are two basic ways to see growth: one as a product, the other as a process. People have generally viewed personal growth as an external result or product that can easily be identified and measured. The worker who gets a promotion, the student whose grades improve, the foreigner who learns a new language ? all these are examples of people who have measurable results to show for their efforts. By contrast, the process of personal growth is much more difficult to determine, since by definition it is a journey and not the specific signposts or landmarks along the way. The process is not the road itself, but rather the attitudes and feelings people have, their caution or courage, as they encounter new experiences and unexpected obstacles. In this process, the journey never really ends; there are always new ways to experience the world, new ideas to try, new challenges to accept. In order to grow, to travel new roads, people need to have a willingness to take risks, to confront the unknown, and to accept the possibility that they may "fail" at first. How we see ourselves as we try a new way of being is essential to our ability to grow. Do we perceive ourselves as quick and curious? If so, then we tend to take more chances and to be more open to unfamiliar experiences. Do we think we're shy and indecisive? Then our sense of timidity can cause us to hesitate, to move slowly, and not to take a step until we know the ground is safe. Do we think we're slow to adapt to change or that we're not smart enough to cope with a new challenge? Then we are likely to take a more passive rol
 

相关内容

攻克08考研英语阅读理解四大技巧

   攻克 08 考研英语阅读理解四大技巧 众所周知,考研是人生的一次重新洗牌和重大机遇,而在考研的四门课程中,英语成了许多 考生前进征途上的一只凶猛拦路虎和十分困难的羁?赜胝习? 详细分析历年考研英语试卷,可以发现主要矛盾在于阅读(占 60%的分数),故可谓: 得阅读者得天下.阅读的 60 分细分为 Part A,Part B 和 Part C,其中 Part A 为四篇阅读 理解,占 40 分,是阅读理解考试中的主战场.那么,阅读 Part A 有没有什么技巧呢? 技巧一:看懂 阅读理解其实主 ...

2010考研英语阅读理解精读100篇 UNIT 6

   UNIT SIX TEXT ONE Maintaining internal E-mail systems has long been the bane of the university information-technology director. Servers are unwieldy and unreliable, and in the past several years, the number of student complaints has grown exponenti ...

考研英语阅读理解各类题型的命题规律小结

   考研英语阅读理解各类题型的命题规律小结 其实,英语复习中,大家很容易忽略的一个捷径就是通过分析历年真题来提高阅读质量。在 做英语阅读部分时, 不仅需要阅读技巧, 同时也需要了解各类题型的命题规律以及掌握一些 有效的答题技巧。请大家注意到考纲里关于阅读的要求: 考生应能读懂不同类型的文字材料(生词量不超过所读材料总词汇量的 3%) ,包括信 函、书刊和杂志上的文章,还应能读懂与本人学习或工作有关的文献、技术说明和产品介绍 等。根据所读材料,考生应能: ①理解主旨要义; ②理解文中的具体信息; ...

英语阅读理解技巧

   详细是:阅读的三大层次; 做题九个技巧; 文章的四大总结; 一般来说,阅读一篇文章可以分为三个层次。 第一,从文章的整体结构上来把握文章的大意。这个阶段,需要做 到的事把文章所想要阐述的事物弄清楚, 比如这篇文章说明的什么样的 社会问题, 或者介绍了什么样的风土人情, 或者描述了个什么样的事件。 当然,很多情况下不可能马上就把文章所希望阐述的问题具体搞清楚, 但是起码要找到关键的名词, 也就是说起码要弄清楚文章的目的事物或 目的事件。这样子看文章才能有的放矢。要做到这点其实只需要找到一 两个 ...

英语阅读理解技巧

   公共英语阅读技巧 阅读理解文章基本上是说明文,议论文。而这类体裁的文章少不了用例子,事实来说明观点。因此我们往往会碰到要求猜测文章举例的目的??这些例子要说明什么观点??的题目。如:   The example of … is given to show/illustrate that.   What can be inferred from the author's example of ?   The experiment/study sugge ...

学位英语阅读理解

   学位英语阅读理解应试策略阅读理解 2009-07-13 18:01:01 阅读 2645 评论 0 字号:大中小 订阅 . 一、分析文章的结构规律 一般来说,我们阅读文章的目的是为了获取信息。文章体裁不同,其结构特点就会各异。因此,我们获取信息的 最有效方法之一就是去学习和了解文章的结构,以便更加准确、快速地定位我们要找的信息。 大学英语四级考试中的阅读理解文章的体裁主要有三类:叙述文、说明文和议论文。 1、叙述文 叙述文一般以讲述个人生活经历为主,对于经历的陈述通常由一定的时间概念贯穿其中 ...

中考英语阅读理解方法

   老师,阅读的能力怎样提高啊?北京 10 年的形式有变化吗?写作怎样更新颖而不跑题呢? 答:阅读理解能力的提高,主要依靠平时的训练,但同时还要掌握一定的解题技巧, 下面为你提供一些解题技巧,供参考: 考试中阅读理解主要题型 英语“阅读理解”题主要是考查考生综合运用所学语言知识的能力,包括阅读能力、理 解能力、归纳概括能力、逻辑推理能力以及对材料的评估能力等。试题中所选的阅读文章题 材多样化,涉及政治经济、社会文化、风俗习惯、历史地理、科学技术等各个方面。体裁多 样化,包括记叙文、说明文、议论文 ...

初中英语阅读理解练习题

   初中英语阅读理解练习题 1.im arrived at the bus station quite early for Paris bus. The bus for Paris wo uld not leave until five to twelve. He saw a lot of people waiting in the stati on. Some were standing in line(排队), others were walking around. There was a ...

小学六年级英语阅读理解

   小学六年级英语阅读题 At the Barber’s Len was thirty years old, and he had very long hair. He lived in a big city. Because of his long hair, he did not find any work. One day he met an old friend, and this man said to him, “People in this city don’t like long ...

教你“五个绝招”破解英语阅读理解

   教你“五个绝招” 教你“五个绝招”破解英语阅读理解 阅读是增长知识获取信息的主要途径,阅读能力是英语教学的重点。近年来,注重对初中生阅读理解能 力的考核已成为中考的一大趋势。阅读理解能力影响并制约听、说、读、写能力的形成和发展,中学英语 教学大纲也把培养阅读能力作为一个主要的教学目标。要做好阅读理解,应从以下几方面入手。<BR< P> 分门别类识别文体<BR< 分门别类识别文体<BR< P> 随着信息时代的到来,阅读内容更趋于信息化、时代化,突 ...

热门内容

2010上海中考英语押题讲义

   I 序号 A B C D E F G 上海2007--2009年中考真题听力第一大题试题考点分析 年中考真题听力第一大题试题考点分析 上海 09年中考听力 年中考听力 Listen an dchoose the right picture (6分) 考点1(词组) enjoy running an accident/in the street go/went fishing watch TV/a man and a woman save the earth watch TV/a man ma ...

初二期中英语练习题

   英语练习题 英语练习题 I、单选 、 1 .Everyone tired sometimes . 12. Don't eat junk food. A. much too B. too many C. too much 13.It's easy you healthy. A. of; staying 14. you B. of to stay C. for, stay D. For, to stay to play football ? A.get B.be C.gets D.are 2 . ...

大学英语四级考试阅读部分两个月冲刺攻略-_48

   语言就是力量!Language Is Power! 大学英语四级考试阅读部分两个月冲刺攻略 2010-04-30 16:46:23 作者:吴博 来源:长春新东方学校 点击数: 各位亲爱的同学们,大家好.伴随着 2010 年 6 月四六级临考日期的临近,同学们备考的神经也愈发紧张起来,如 何在剩下不到两个月时间里取得复习效果的最优化,是大家最关心的问题.而阅读题目,作为占考试分值最大的一部 分内容,考查考生多方面的能力,包括词汇,语法,语篇分析等,更看重考查考生的综合能力,在考试中往往起着决 ...

2010年高考英语试题下载-四川卷[word版]

     姓名 座位号   绝密★启用   2010年普通高等学校招生全国统一考试(四川卷)   英 语   本试卷分第Ⅰ卷(选择题)和第Ⅱ卷(非选择题)两部分,第Ⅰ卷1页至11页,第Ⅱ卷12页至14页。满分150分,考试时间120分钟。考试结束后,将本试卷和答题卡一并交回。   第Ⅰ卷(选择题,共100分)   注意事项:   1.答第Ⅰ卷前,考生务必将自己的姓名、准考证号、考试科目涂写在答题卡上。   2.1-65小题选出答案后,用2B铅笔把答题卡上对应题目的答案标号涂黑,如需改动 ...

中学英语语法

   中学英语语法网络图全集 中学英语语法网络图 一.名词 I. 名词的种类: 专有名词 普通名词 国名.地名.人名, 团体.机构名称 可数名词 不可数名词 个体名词 集体名词 抽象名词 物质名词 II. 名词的数: 1. 规则名词的复数形式: 名词的复数形式,一般在单数形式后面加 -s 或-es.现将构成方法与读音规则列 表如下: 规则 例词 1 一般情况在词尾加-s map-maps, sea-seas, girl-girls, day-days 2 以 s, x, ch, sh 结尾的名词后 ...