profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present
沪江英语编辑整理 www.hjenglish.com 9
沪江英语编辑整理 www.hjenglish.com
customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.

  26. According to the passage, when people grow fond of one particular brand of a product, its sales will . A)decrease gradually B)become unstable C)improve enormously D)remain at the same level

  27. The first paragraph tells us that a new product is . A)usually introduced to satisfy different tastes B)often more expensive than old ones C)often inferior to old ones at first D)not easily accepted by the public

  28. Marketers need to know which of the four stages a product is in so as to . A)work out marketing policies B)increase its popularity C)promote its production D)speed up its life cycle

  29. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of . A)increasing usage among students the old
沪江英语编辑整理 www.hjenglish.com 10
C)pleasing the young as well as
沪江英语编辑整理 www.hjenglish.com
B)exploring new market sections needs
D)serving both military and civil

  30. In order to recover their share of the world market, U.S. auto makers are . A)improving product quality market B)modernizing product style D)increasing product features C)re-positioning their product in the
Part III Vocabulary and Structure (20 minutes) Directions: There are 30 incomplete sentences in this part. For each sentence there are four choices marked A), B), C) and D). Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center.

  31. By the time he arrives in Beijing, we here for two days. A)will have stayed stayed B)shall stay C)have been staying D)have

  32. According to the American federal government, residents of Hawaii have the longest life :
  77.2 years. A)rank B)span C)scale D)scope

  33. The millions of calculations involved, had they been done by hand, all practical value by the time they were finished. A) had lost B)would have lost C)would lose D)should have lost

  34. As a public relations officer, he is said some very influential people. A) to know known B) to be knowing C)to have been knowing D)to have
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com

  35. Our hopes and fell in the same instant. A)arose B)raised C)rose D)aroused

  36. With the development in science and technology man can make various flowers before their time. A) be bloomed B) bloom C) bloomed D)blooming

  37. A season ticket the holder to make as many journeys as he wishes within the stated period of time. A) entitles B) grants C)bloomed D)promises

  38. in the office had a mistake, and the firm regretted causing the customer inconvenience. A) Someone B) Some C) Anyone D) One

  39. In recent years much more emphasis has been put developing the students productive skills. A) onto B) in C) over D) on

  40. Only a selected number of landladies in the neighbourhood have been allowed by the university to take in . A) residents B) lodgers C) settlers D)inhabitants

  41. The fire was finally brought under control, extensive damage had been caused. A) before B) since C) after D) as

  42. Purchasing the new production line will be a deal for the company. A) forceful B) tremendous C) favorite D)profitable
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com

  43. Rod is determined to get a seat for the concert it means standing in a queue all night. A) as if B) even if C) provided D) whatever

  44. We hadn't met for 20 years, but I recognized her I saw her . A) the moment moment when B) for the moment C) the moment when D) at the

  45. Though he was born and brought up in America, he can speak Chinese. A) fluid B) smooth C) fluent D) flowing

  46. Government reports examination compositions legal documents and most business letters are the main situations formal language is used. A) in which B) at what C) on which D) in that

  47. Fifty years ago, wealthy people liked hunting wild animals for fun sightseeing. A) rather than to go to go B) more than going C) other than going D) than

  48. If the building project by the end of this month is delayed, the construction company will be fined. A) being completed completed B) is completed C) to be completed D)

  49. He wrote an article criticizing the Greek poet and won and a scholarship. A) faith B) status C) fame D) courage
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com

  50. Jack wishes that he business instead of history when he was in university. A) studied B) study C) had been studying D) had studied

  51. The older New England villages have changed relatively little a gas station or two in recent decades. A) except for B) in addition to C) except D) besides

  52. The Car Club couldn't to meet the demands of all its members. A) assume B) ensure C) guarantee D) confirm

  53. Extensive reporting on television has helped to interest in a wide variety of sports and activities. A) assemble B) generate C) yield D) gather

  54. The president promised to keep all the board members of how the negotiations were going on. A) inform B) informing C) be informed D) informed

  55. Eating too much fat can heart disease and cause high blood pressure. A) attribute to B) attend to C) contribute to D) devote to

  56. All the tasks ahead of time, they decided to go on holiday for a week. A) been fulfilled been fulfilled B) having been fulfilled C) were fulfilled D) had

  57. This article more attention to the problem of cultural interference in foreign language teaching and learning. A) cares for B) applies for C) allows for D) calls for
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com

  58. He was punished he should make the same mistake again. A) unless B) provided C) if D) lest

  59. Petrol is refined from the oil we take out of the ground. A) crude B)fresh C) rude D) original

  60. in the United States, St. Louis has now become the 24th largest city. A) being the fourth biggest city C) Once the fourth biggest city Part Ⅳ Cloze (15 minutes) Directions: There are 20 blanks in the following passage.For each blank there are four choices marked A),B),C) and D) on the right side of the paper.You should choose the ONE that best fits into the passage.Then mark the corresponding letter on the Answer Sheet with a single line through the centre. B) It was once the fourth biggest city D) The fourth biggest city it was
More than forty thousand readers told us what they looked for in close friendships,what they expected 61 friends, what they were willing to give in 62 , and how satisfied they were 63 the quality of their friendships. the 64 give little comfort to social critics.Friendship 65 to be a unique form of 66 bonding .Unlike marriage or the ties that 67 parents and children, it is not defined or regulated by 68 .Unlike other social roles that we are expected to 69 as citizens, employees,members of professional societies and 70 organizations-it has its own principle , which is to promote 71 of warmth,trust,love, and affection 72 two people.The survey on friendship appeared in the March 73 of Psychology Today. The findings 74 that issues of trust and betrayal (背 叛 ) are 75 to friendship. They also suggest that our readers do not 76 for friends only among those who are 77 like them,but find many 78 differ in race, religion, and ethnic (种族的) background. Arguably the most important 79 that emerges from the data, 80 , is not something that we found-but what we did not.
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沪江英语编辑整理 www.hjenglish.com

  61. A) on
  62. A) addition
  63. A) about
  64. A) results
  65. A) feels
  66. A) human
  67. A) bind
  68. A) discipline
  69. A) keep
  70. A) all
B) of B) reply B) of B) effects B) leads B) mankind B) attach B) law B) do B) any B) interests B) on B) issue B) assure B) main B) call B) more
C) to C) turn C) with
D) for D) return D) by D) consequences D) appears D) civil D) attract D) regulation D) play D) those D) impressions D) for D) copy D) resolve D) central D) look D) less
C) expectations C) sounds C) individual C) control C) rule C) show C) other C) feelings C) in C) publication C) confirm C) nuclear C) appeal C) least

  71. A) friendship
  72. A) between
  73. A) print
  74. A) secure
  75. A) neutral
  76. A) ask
  77. A) most
Section B Compound Dictation Dicections: In this section,you will hear a passage three times.When the passage is read for the first time,you should listen carefully for its general idea.When the passage is read for the second time ,you are required to fill in the blanks numbered from s1 to s7 with the exact words you have just heard.For blanks numbered from s8 to s10 you are required to fill in the missing information. You can either use the exact words you have just heard or write down the main points in your own words .Finally ,when the passage is read for the third time ,you should check what you have written.
If you are a young college student ,most of your concerns about your health and happiness in life are probably(S
  1)on the present.Basically,you
沪江英语编辑整理 www.hjenglish.com 16
沪江英语编辑整理 www.hjenglish.com
want to feel good physically,mentally,and (S
  2)now.You probably don't spend much time worrying about the (S
  3)future,such as whether you will develop heart disease,or (S
  4),how you will take care of yourself in your (S
  5)years,or how long you are going to live.Such thoughts may have (S
  6)your mind once in a while however,if you are in your thirties, forties, fifties ,or older,such health related thoughts are likely to become(s
  7)important to you . (s
  8)that will help you feel better physically and mentally .Recently researchers have found that ,even in late adulthood,exercise,strength training with weights,and better food can help elderly individuals significantly improve their health and add happiness to their life.(s
  9) giving us the opportunity to avoid some of health porblems that have troubled them.(s
  10)
Part V Writing (20 munutes) Directions: For this part,you are allowed thirty minutes to write a letter.Suppose you are Zhang Ying.Write a letter to Xial Wang,a schoolmate of yours who is going to visit you during the week-long holiday.You should write at least 100 words according to the suggestions given below in Chinese.

  1.表示欢迎
  2.提出过度假安排的建议
  3. 提醒应注意的事项
A Letter to a Schoolmate
June 23,2001
Dear Xiao Wang, 2001 年 6 月大学英语四级考试听力录音文字材料
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com
Part Ⅰ
  1) W:I heard you got a full mark in maths exams.Congratulations! M:Thanks!I'm sure you also did a good job. Q:What's the probable relationship between the two speakers?

  2) W:Hi,Tony.How did your experiment go yesterday? M:Well,it wasn't as easy as I had thought .I have to continue doing it tonight. Q:What do we learn from the conversation?

  3) M:I hear you are moving into a new apartment soon? W:Yes ,but it is more expensive.My present neighbour plays paino all night long. Q:Why is the woman moving?

  4) W:Mr Jones,your student,Bill, shows great enthusiasm for music instruments. M:I only wish he showed half as much for his English lessons. Q:What do we learn from the conversation about Bill?

  5) W:Oh ,dear!1'm starving,I can't walk any farther. M:Let's go to the restaurant across the street and get something to eat. Q:Where are the two people?

  6) W:Why didn't you make an appointment to see the doctor last week when you first twist your ankle? M:The injury didn't seem serious then .I decided to go today,because my foot still hurt when I put my weigh on it . Q:Why didn't the man .see the doctor earlier?

  7) M:I wonder if Suzy will be here by 5 o'clock. W:Her husband said she left home at 4:
  30.she should be here at 5:10,and 5:15 at the latest. Q:what time did Suzy leave home?
沪江英语编辑整理 www.hjenglish.com
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沪江英语编辑整理 www.hjenglish.com

  8) W:When will you be through with your work,John? M:who knows? My boss usually finds something for me to
 

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