★★★★★
2008 年 6 月大学英语四级
写作部分( 一.写作部分(
  9:
  00-
  9:
  30) 写作部分 : - : ) Part Ⅰ Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.
  1.娱乐活动多种多样
  2.娱乐活动可能使人们受益,也可能有危害性
  3.作为大学生,我的看法。 快速阅读( 二.快速阅读(
  9:
  30-
  9:
  45) 快速阅读 : - : ) Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it. Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance. is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同 特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspaper? After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.
Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader. Radio Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes?satellite and Internet radio?will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members. Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium
than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.
Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.
  1. Television is an attractive advertising medium in that. A) it has large audiences B) it appeals to housewives C) it helps build up a company's reputation D) it is affordable to most advertiser
  2. With the increase in the number of TV channels. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased C) advertisers' interest in other media has decreased D) the number of TV ads people can see has increased
  3.Compared with television, newspapers as an advertising medium. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively
  4.Advertising on radio continues to grow because .
A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio.
  5.Magazines are seen by advertisers as an efficient way to. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages
  6.Oui-of-home advertising has become more effective because A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays
  7. The challenge to Internet advertisers is to create ads that are. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access
  8. Internet advertisers will have to adjust their methods to reach audiences that tend to be
  9.Direct mail is an effecitive develop form of advertising for businesses to

  10.This passage discusses how advertisers selectfor advertisements. 注意:收答题卡一作文和快速阅读部分( : - : ) 注意:收答题卡一作文和快速阅读部分(
  9:
  45-
  10:
  00) 听力部分( : - : ) 三.听力部分(
  10:
  00-
  10:
  35) 听力部分
  11. A) Give his ankle a good rest. B) Treat his injury immediately. C) Continue his regular activities. D) Be careful when climbing steps.
  12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.

  13. A) A tragic accident. B) A fad occasion C) Smith's unusual life story. D) Smith's sleeping problem.
  14. A) Review the details of all her lessons. B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures.
  15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology. C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket.
  16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice.
  17. A) Attending every lecture. B) Doing losts of homework. C) Reading very extensively. D) Using test-taking strategies.
  18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better.
Question 19 to 22 are based on the passage you have just heard.
  19.a)a notice by the electricity board. c)the description of a thief in disguise. b)ads promoting electric appliances. d)a new policy on pensioners'welfare.
  20.a)speaking with a proper accent. c)making friends with them b)wearing an official uniform. d)showing them his ID.

  21.a)to be on the alert when being followed. b)not to leave senior citizens alone at home. c)not to let anyone in without an appointment. d)to watch out for those from the electricity board.
  22.a)she was robbed near the parking lot. b)all her money in the bank disappeared. c)the pension she had just drawn was stolen. d)she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard.
  23.a)marketing consultancy. c)luxury hotel management. b)Professional accountancy. d)business conference organization
  24.a)having a good knowledge of its customs. b)knowing some key people in tourism. c)having been to the country before. d)being able to speak japanese.
  25.a)it will bring her potential into full play. b)it will involve lots of train travel. c)it will enable her to improve her chinese. d)it will give her more chances to visit japan. Passage One Question 26 to 28 are based on the passage you have just heard.
  26.a) The lack of time c) The frustrations at work. b) The quality of life. d) The pressure on working families.
  27.a)They were just as busy as people of today. b)They saw the importance of collective efforts. c)They didn't complain as much as modern man. d)They lived a hard life by hunting and gathering.
  28.a)To look for creative ideas of awarding employees. b)To explore strategies for lowering production costs. c)To seek new approaches to dealing with complaints. d)To find effective ways to give employees flexibility. Passage Two
Question 29 to 31 are based on the passage you have just heard.
  29.a)family violence. c)her father's disloyalty. b)his children's efforts. d)his second wife's positive influence.
  30.a)his advanced age. c) his improved financial condition. b)his children's efforts. d)his second wife's positive influence.
  31.a)love is blind. c)divorce often has disastrous consequences. b)love breeds love. d)happiness is hard to find in blended families. Passage Three Question 32 to 35 are based on the passage you have just heard.
  32. a) it was located in a park b) its owner died of a heart attack c) it went bankrupt all of sudden. d) its potted plants were for lease only.
  33. a)planting some trees in the greenhouse b)writing a want ad to a local newspaper c)putting up a going out of business sign d)helping a customer select some purchases
  34. a)opening an offive in the new office park b)keeping better relations with her company c)developing fresh business opportunities d)building a big greenhouse of his own
  35. a)owning the greenhouse one day b)securing a job at the office park c)cultivating more potted plants. d)finding customers out of town
Section C 注意: 上作答。 注意:此部分试题请在答题卡 2 上作答。 We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(
  36), raw materials, and capital are no longer the key(
  37) in the creation of wealth. Now, the(
  38) raw material in our economy is knowledge. Tomorrow's
wealth depends on the development and exchange of knowledge. And(
  39) ent
 

相关内容

2002年6月大学英语四级真题及答案

   可可英语 2002 年 6 月大学英语四级(CET-4)真题试卷 www.kekenet.com1 / 18 2002 年 6 月大学英语四级(CET-4)真题试卷 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question ...

2003年6月大学英语四级真题及答案

   中华英语学习网 中华英语学习网 www.100yingyu.com 英语 官方总站: 官方总站:圣才学习网 www.100xuexi.com 2003 年 6 月大学英语四级真题及答案 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a ...

2004年6月大学英语四级真题及答案

   ★★★★★ 2004 年 6 月大学英语四级真题 B 卷 2004 年 6 月大学英语四级试卷 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversa tion, a question will be asked about what was said. ...

2009年6月英语四级真题及答案

   2009 年 6 月大学英语四级真题试卷 Directions: For this part, you are allowed 30 minute to write a short essay on the topic of students selecting their lectures. You should write at least 120 words following the outline given bellow: 1. 2. 3. 越来越多的博物馆免费对外开放的目的是什 ...

2000年1月大学英语四级真题及答案

   2000 年 1 月大学英语四级(CET-4)真题试卷 1 / 20 2000 年 1 月大学英语四级(CET-4)真题试卷 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about ...

1996年6月大学英语四级真题及答案

   1996 年 6 月大学英语四级(CET-4)真题试卷 1 / 17 1996 年 6 月大学英语四级(CET-4)真题试卷 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about ...

1995年6月大学英语四级真题及答案

   1995 年 6 月大学英语四级(CET-4)真题试卷 1 / 19 1995 年 6 月大学英语四级(CET-4)真题试卷 Part I Listening Comprehension (20 minutes) Section A 1. A) Librarian and student. B) Operator and caller. C) Boss and secretary. D) Customer and repairman. 2. A) Look for the key. B) R ...

2010年6月大学英语四级真题A卷试卷

   恒星英语学习网 http://www.hxen.com Part I Writing (30 minutes) 注意:此部分试题在答题卡 1 上。 Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Due Attention Should Be Given To Spelling. You should write at least 120 words fo ...

2007年6月大学英语四级听力真题MP3

   11. W: Did you watch the 7 o* clock program on channel 2 yesterday evening? I was about to watch it when someone came to see me. M: Yeah! It reported some major breakthrough in cancer research. People over 40 would find a program worth watching. Q: ...

2003年12月大学英语四级真题试卷及答案

   错误!未找到引用源. 错误!未找到引用源. 1 / 21 2003 年 12 月大学英语四级(CET-4)真题试卷 Part I Listening Comprehension (20 minutes) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what ...

热门内容

大学英语四级辅导材快速阅读

   大学英语四级辅导备课资料 快速阅读 题型介绍: 一 题型介绍: 快速阅读是由全国大学英语四,六级考试改革项目组和全国大学四,六级考试委员会所 设计的《大学英语四级考试(CET-4)试点考试样卷》中的一种新题型,该试题具有明确的特 点:它由两种题型组成,一种是是非判断题,一种是句子填空题,总共 10 分,占阅读部分 的 28.6%, 占全卷的 10%. .快速阅读理解部分主要市测试各种快速阅读理解技能,特别是 测试浏览(skimming)阅读和查读(scanning)的能力. 阅读技能介绍: ...

2007年12月英语四级考试作文真题及范文

   2007 年 12 月英语四级考试作文真题及范文 1、各大学开设了各种各样的选修课 、 2、学生因为各种原因选择了不同的选修课 、 3、以你自己为例…… 、以你自己为例 【范文 1】 】 Selecting Courses Recently, people in growing numbers show their concern about selecting courses. In some colleges, students are permitted to pick out the ...

适合练习英语听力的歌曲

   适合练习听力的英文歌适合练习听力的英文歌- 1 沉默之声 The Sound Of Silence- 2 爱的细语There's A Kind Of Hush- 3 阳光季节 Seasons In The Sun- 4 唱首忧郁的歌 Song Sung Blue- 5 在老橡树上系黄丝带 Tie A Yellow Ribbon Round The Old Oak Tree- 6 雨的旋律 Rhythm of The Rain- 7 七个寂寞的日子 Seven Lonely Days- 8 超级 ...

第二学期英语四年级期中练习(1)

   2006 学年度第二学期四年级英语期中练习 1 学年度第二学期四年级英语 英语期中练习 班级 姓名 学号 班级 姓名 学号 听问句, Ⅰ. Listen and choose. (听问句,选答句 听问句 选答句) ( ) 1. A. She’s got some felt pens. B. They’re some felt pens. C. Some felt pens. ( ) 2. A. No, they’re short. B. Yes, they’re short. C. Yes, ...

bz饭店英语课程标准

   重庆工程职业技术学院 学习领域课程标准 学习领域:饭店英语 适用专业:旅游管理 课程代码: 学 时:112 学 分:3 分 制 订 人:朱涛 审 核: 1 饭店英语学习领域课程标准 饭店英语学习领域课程标准 学习领域 1. 课程定位和设计思路 1.1 课程定位 表一 课程性质 课程功能 教学载体 课程知识及能力 前导课程 平行课程 后续课程 课程定位 备注 专业必修课程,核心课程 培养和训练饭店英语会话技能和服务技能 饭店英语教学录音,录像 前厅客房服务管理,餐饮服务管理,宴会服务等英语知 ...