本资料由学生范文网(http://www.xsfanwen.com)为您收集整理。 为您收集整理。 本资料由学生范文网 为您收集整理
Part I Writing (30 minutes) Recreational Activities
Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.
  1.娱乐活动多种多样
  2.娱乐活动可能使人们受益,也可能有危害性
  3.作为大学生,我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Media Selection for Advertisements
After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail. Television Television in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspapers After television, the medium attracting the next largest annual as revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers. Radio Advertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes?satellite and Internet radio?will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have such in common with the magazine’s other readers.
1 为您提供英语四六级考试、 学生范文网(http://www.xsfanwen.com)为您提供英语四六级考试、计算机考试、研究生考试、公务员考试等真 为您提供英语四六级考试 计算机考试、研究生考试、 学生范文网 题资料以及入党思想汇报、实习报告、自我鉴定、个人简历、事迹材料、心得体会等常用写作范文。 题资料以及入党思想汇报、实习报告、自我鉴定、个人简历、事迹材料、心得体会等常用写作范文。
本资料由学生范文网(http://www.xsfanwen.com)为您收集整理。 为您收集整理。 本资料由学生范文网 为您收集整理 Advertisers see magazines as an efficient way of reaching target audience members. Advertisers using the print media?magazines and newspapers?will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly. Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.
  1. Television is an attractive advertising medium in that . A) it has large audiences C) it helps build up a company’s reputation B) it appeals to housewives D) it is affordable to most advertisers
  2. With the increase in the number of TV channels, . A) the cost of TV advertising has decreased B) the number of TV viewers has increased C) advertisers’ interest in other media has decreased D) the number of TV ads people can see has increased
  3. Compare with television, newspapers as an advertising medium . A) earn a larger annual ad revenue C) use more production techniques B) convey more detailed messages D) get messages out more effectively
  4. Advertising on radio continues to grow because . A) more local radio stations have been set up C) it provides easy access to consumers B) modern technology makes it more entertaining D) it has been revolutionized by Internet radio
  5. Magazines are seen by advertisers as an efficient way to . A) reach target audiences C) attract diverse audiences B) appeal to educated people D) convey all kinds of messages
  6. Out-of-home advertising has become more effective because . A) billboards can be replaced within two hours C) such ads have been made much more attractive B) consumers travel more now than ever before D) the pace of urban life is much faster nowadays
  7. The challenge to Internet advertisers is to create ads that are . A) quick to update B) pleasant to look at C) easy to remember D) convenient to access
  8. Internet advertisers will have to adjust their methods to reach audiences that tend to be .
  9. Direct mail is an effective form of advertising for business to develop .
  10. This passage discusses how advertisers select for advertisements.
Part III Listening Comprehension Section A

  11. A) Given his ankle a good rest. B) Treat his injury immediately.
  12. A) On a train. B) On a plane.
(35 minutes)
C) Continue his regular activities. D) Be careful when climbing steps. C) In a theater. D) In a restaurant.
2 为您提供英语四六级考试、 学生范文网(http://www.xsfanwen.com)为您提供英语四六级考试、计算机考试、研究生考试、公务员考试等真 为您提供英语四六级考试 计算机考试、研究生考试、 学生范文网 题资料以及入党思想汇报、实习报告、自我鉴定、个人简历、事迹材料、心得体会等常用写作范文。 题资料以及入党思想汇报、实习报告、自我鉴定、个人简历、事迹材料、心得体会等常用写作范文。
本资料由学生范文网(http://www.xsfanwen.com)为您收集整理。 为您收集整理。 本资料由学生范文网 为您收集整理
  13. A) A tragic accident. C) Smith’s unusual life story. B) A sad occasion. D) Smith’s sleeping problem.
  14. A) Review the detail of all her lessons. C) Talk with her about his learning problems. B) Compare notes with his classmates. D) Focus in the main points of her lectures.
  15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology. C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.
  16. A) Extremely tedious. C) Lacking a good plot. B) Hard to understand. D) Not worth seeing twice.
  17. A) Attending every lecture. C) Reading very extensively. B) Doing lots of homework. D) Using test-taking strategies.
  18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard.
  19. A) A notice by the electricity board. C) The description of a thief in disguise. B) Ads promoting electric appliances. D) A new policy on pensioners’ welfare.
  20. A) Speaking with a proper accent. C) Making friends with them. B) Wearing an official uniform. D) Showing them his ID.
  21. A) To be on the alert when being followed. C) Not to let anyone in without an appointment. B) Not to leave senior citizens alone at home. D) To watch out for those from the electricity board.
  22. A) She was robbed near the parking lot. C) The pension she had just drawn was stolen. B) All her money in the bank disappeared. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard.
  23. A) Marketing consultancy. C) Luxury hotel management. B) Professional accountancy. D) Business conference organization.
  24. A) Having a good knowledge of its customs. C) Having been to the country before. B) Knowing some key people in tourism. D) Being able to speak Japanese.
  25. A) It will bring her potential into full play. C) It will enable her to improve her Chinese. B) It will involve lots of train travel. D) It will give her more chances to visit Japan.
Section B
Passage One Questions 26 to 28 are based on the conversation you have just heard.
  26. A) The lack of time. C) The frustrations at work. B) The quality of life. D) The pressure on working families.
  27. A) They were just as busy as people of today. C) They didn’t complain as much as modern man. B) They saw the importance of collective efforts. D) They lived a hard life by hunting and gathering.
  28. A) To look for creative ideas of awarding employees. B) To explore strategies for lowering production costs. C) To seek new approaches to dealing with complaints. D) To find effective ways to give employees flexibility. Passage Two Questions 29 to 31 are based on the conversation you have just heard.
  29. A) Family violence. C) Her father’s disloyalty. B) The Great Depression. D) Her moth
 

相关内容

2008年6月月大学英语四级考试试卷、答案

   可可英语网 www.kekenet.com 2008 年 6 月大学英语四级考试 A 卷真题 一.写作部分(9:00-9:30) 写作部分(9:00(9 Part Ⅰ Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at le ...

大学英语四级真题2008.12

   Short Conversations 11.M: I just received an Email from one of my former classmates. I was surprised, I hadn’t heard from him for ages. W: Well, I’ve been out of touch with most of my old friends, only one or two still drop me a line occasionally, ...

2006-2010大学英语四级真题翻译

   大学英语四级翻译题目汇总 大纲样题 87.The substance does not dissolve in water (不管是否加热)。 88.Not only (他向我收费过高),but he didn’t do a good repair job either 89. Your losses in trade this year are nothing (与我的相比)。 90. On average, it is said, visitors spend only (一半的钱) i ...

2008年6月大学英语四级真题及答案

   ★★★★★ 2008 年 6 月大学英语四级 写作部分( 一.写作部分(9:00-9:30) 写作部分 : - : ) Part Ⅰ Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words fol ...

2008年12月大学英语四级考试真题

   2008 年 12 月大学英语四级考试真题 Part I Writing (30 minutes) ) Directions: For this part, you are allowed 30 minutes to write a short essay entitled Limiting the Use of Disposable Plastic Bag. You should write at least 150 words following the outline given be ...

2008年6月月大学英语四级考试试卷、答案

   www.mofayingyu.cn 魔法英语分类导航 每日英语 学习交流 乐 资源下载 考试交流 休闲娱 www.mofayingyu.cn 魔法英语分类导航 每日英语 学习交流 考试交流 休闲娱乐 资源下载 2008 年 6 月大学英语四级考试 A 卷真题 一.写作部分(9:00-9:30) 写作部分(9:00(9 Writing Part Ⅰ Writing (30 minutes) Directions: For this part, you are allowed 30 minute ...

2008年6月大学英语四级听力原文+试题+答案+mp3

   2008 年 6 月大学英语四级听力原文 试题 答案 月大学英语四级听力原文+试题 答案+mp3 试题+答案 MP3 下载地址:http://club.topsage.com/thread-252742-1-1.html 下载地址: Section A: 11. Short Conversation: M: Today is a bad day for me. I fell off a step and twisted my ankle. W: Don't worry, usually an ...

2006年6月大学英语四级考试试题

   大 学 英 语 四 级 考 试 2006 年 6 月 试 题 册 注 意 事 项 一、将自己的校名、姓名、准考证号写在答题卡 1 和答题卡 2 上。将本试卷代号划在答题卡 2 上。 二、试题册、答题卡 1 和答题卡 2 均不得带出考场。考试结束,监考员收卷后考生才可离开。 三、仔细读懂题目的说明。 四、在 30 分钟内做完答题卡 1 上的作文题。30 分钟后,考生按指令启封试题册,在接着的 15 分钟 内完成快速阅读理解部分的试题。然后监考员收取答题卡 l,考生在答题卡 2 上完成其余部分的 ...

2010年6月大学英语四级真题B卷试卷

   恒星英语学习网 Part I Writing (30 minutes) 注意: 注意:此部分试题在答题卡 1 上。 Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Due Attention Should Be Given To Spelling. You should write at least 120 words following the outl ...

2007年6月大学英语四级听力真题MP3

   11. W: Did you watch the 7 o* clock program on channel 2 yesterday evening? I was about to watch it when someone came to see me. M: Yeah! It reported some major breakthrough in cancer research. People over 40 would find a program worth watching. Q: ...

热门内容

七彩教育网2009届高考英语一轮复习精品专题辅导 高二 Units 5 - 6

   七彩教育网 http://www.7caiedu.cn 本资料来源于《七彩教育网》 本资料来源于《七彩教育网》http://www.7caiedu.cn 中学 2009 届高考英语一轮复习精品专题辅导 高二 Units 5 - 6 ☆重点句型☆ 1. ... to see it as it really is: a nation of different countries held together by a common language and culture. 2. There ar ...

湖南省示范性高中2007-2008年度高三联考试题英语试卷

   湖南省示范性高中 2007-2008 年度高三联考试题 英语试卷 第一部分:听力(共三节,满分 30 分) 第一节(共 5 小题;每小题 1.5 分,满分 7.5 分) 听下面 5 段对话。每段对话后有一个小题,从题中所给的 A、B、C 三个选项中选出最佳选项,并标在 试卷的相应位置。听完每段对话后,你有 10 秒钟的时间来回答有关小题和阅渎下一小题。每段对话仅读 一遍。 1.Where are the two speakers talking? A.In a shop. A At 7:30 ...

英语学习_734条高频词组笔记_必备

   弃我去者, 弃我去者,昨日之日不可留 乱我心者, 乱我心者,今日之日多烦忧 1.abide by(=be faithful to ; obey)忠于;遵守。 2. be absent from…. 缺席,不在 3. absence or mind(=being absent-minded) 心不在焉 4. absorb(=take up the attention of)吸引…的注意力(被动语态)be absorbed i n 全神 贯注于…近 be engrossed in ; be lo ...

英语专业学生性格和今后的就业方向

   英语专业学生性格和今后的就业方向 引言 英语学习是个性化很强的学习活动,不同的学生取得的学习成绩和 学习水平不会完全相同。造成这种现象的主要原因就是学生间的个体差 异。所有的个体差异都直接或间接的影响到学生是否能在语言学习方面 获得成功。一些重要的个体差异因素对语言学习的有利帮助和不利影响 是非常值得我们英语老师注意的。其中最重要的就是学生的个体差异。 学生的个性包括他们的生活态度、社会行为、情感反应等许多方面。以 下是一些需要注意的因素。 正文 1、外向性格和内向性格 外向性格和它所对应的 ...

课件 英语

   English 0604 name The Life and Strange Surprising Adventures of Robinson Crusoe By Daniel Defoe Daniel Defoe Daniel Defoe (1660-1731) English pioneer novelist, pamphleteer and journalist is most famous as the author of Robinson Crusoe (1719), a sto ...