Possible Answers to the Warm-up Questions
  1. Do you want to be a boss who is starting a company or an employee with a high salary? Different people may have different choices. Some people may put a regular job above good pay for a variety of reasons. Employees usually know what they are supposed to do and have a fairly stable life. With a high-paying job, they and their families can live a comfortable life. When they have accumulated enough money, they can start a business when conditions are favorable. On the other hand, many people want to set up a business of their own right now. Indeed, launching a company involves a lot of effort. What is worse, there is risk. But they like challenges. By trying to establish a company, not only may they make lots of money, they can also develop their abilities to overcome difficulties.
  2. What kind of boss would you like to work for: one who is inefficient but kind, or one who is efficient but very strict with employees? Many people, if not most, prefer to work for a kind, good-natured boss. Under such a boss, they feel secure and happy. The boss won't scold employees simply because they have made a small mistake. He will also be generous. It is true that sometimes because of his lack of ability, his company may not reap huge profits, and employees can
hardly get a raise. But happiness is surely more important than money. However, some people, including me, will choose to work for a boss who is capable but very strict with his subordinates. If the boss is capable, he will lead the company to one new height after another. When the company thrives, all employees will benefit. Even if the boss may give an employee a severe dressing-down for something he or she did, the employee can learn a lesson from the event. Under such a boss, employees can gain valuable experience, which may serve as a good foundation for them to start a business of their own in the future.
  3. Why do some people think sports clothes and shoes provide a good business opportunity? What age groups do you think the business people should target? Why? With more leisure time and money, many people pay more attention to their health and recreation. As a result, more and more people will engage in sports, and they will buy more fitness gear, including sports clothes and shoes. Obviously this provides a hot business opportunity. In my opinion, business people should target young people first. They are active and participate more in sports than other age groups. But business people should not neglect older people. Alter retirement,
they often find their health on the decline, and therefore have the motivation for fitness exercises. As for middle-aged people, many of them are under such great pressure at work that they can hardly afford the time for sports.
  4. If you wanted to start a business, which factors would you consider: your education and ability, your money, or the market? Why? If I wanted to launch a business, I would consider all of these factors, for they all play an indispensable role. First of all, I would consider my ability. Since I majored in e-commerce, I would be cautious in starting a company to sell something I am not familiar with such as building materials or DVDs. With my educational background, I may find it easier to run a company relating to computer or network. The next thing I would have o take into account, is the money available. Suppose the establishment of a company required a capital of a million dollars, I would try to see whether I could get a loan. If not, I would give up the idea and try to set up a smaller service company that required less capital. Last but not least, I would survey the market to see if the products I planned to deal with could be sold. If they were unmarketable, l had better give up the idea of founding a company in this area. If they sold well, then I would go ahead.
 

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