2008 年 6 月大学英语四级考试 A 卷真题 一.写作部分(
  9:00-
  9:
  30) Part Ⅰ Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.
  1.娱乐活动多种多样
  2.娱乐活动可能使人们受益,也可能有危害性
  3.作为大学生,我的看法。 二.快速阅读(
  9:30-
  9:
  45) Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it. Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance. is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspaper? After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader. Radio Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with
1
audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes?satellite and Internet radio?will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members. Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly. Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.
  1. Television is an attractive advertising medium in that. A) it has large audiences B) it appeals to housewives C) it helps build up a company's reputation D) it is affordable to most advertisers
  2. With the increase in the number of TV channels. A) the cost of TV advertising has decreased
2
B) the nuiflber of TV viewers has increased C) advertisers' interest in other media has decreased D) the number of TV ads people can see has increased
  3.Compared with television, newspapers as an advertising medium. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively
  4.Advertising on radio continues to grow because . A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio.
  5.Magazines are seen by advertisers as an efficient way to. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages
  6.Oui-of-home advertising has become more effective because A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays
  7. The challenge to Internet advertisers is to create ads that are. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access
  8. Internet advertisers will have to adjust their methods to reach audiences that tend to be
  9.Direct mail is an effecitive form of advertising for businesses to develop
  10.This passage discusses how advertisers selectfor advertisements. 注意:收答题卡一作文和快速阅读部分(
  9:45-
  10:
  00) 三.听力部分(
  10:00-
  10:
  35) Section A
  11. A) Give his ankle a good rest. B) Treat his injury immediately. C) Continue his regular activities. D) Be careful when climbing steps.
  12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.
  13. A) A tragic accident. B) A fad occasion C) Smith's unusual life story. D) Smith's sleeping problem.
3

  14. A) Review the details of all her lessons. B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures.
  15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology. C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket.
  16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice.
  17. A) Attending every lecture. B) Doing losts of homework. C) Reading very extensively. D) Using test-taking strategies.
  18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard.
  19.a)a notice by the electricity board. b)ads promoting electric appliances. c)the description of a thief in disguise. d)a new policy on pensioners'welfare.
  20.a)speaking with a proper accent. b)wearing an official uniform. c)making friends with them d)showing them his ID.
  21.a)to be on the alert when being followed. b)not to leave senior citizens alone at home. c)not to let anyone in without an appointment. d)to watch out for those from the electricity board.
  22.a)she was robbed near the parking lot. b)all her money in the bank disappeared. c)the pension she had just drawn was stolen. d)she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard.
  23.a)marketing consultancy. b)Professional accountancy. c)luxury hotel management. d)business conference organization
  24.a)having a good knowledge of its customs. b)knowing some key people in tourism. c)having been to the country before.
4
d)being able to speak japanese.
  25.a)it will bring her potential into full play. b)it will involve lots of train travel. c)it will enable her to improve her chinese. d)it will give her more chances to visit japan. Section B Passage One Question 26 to 28 are based on the passage you have just heard.
  26.a) The lack of time b) The quality of life. c) The frustrations at work. d) The pressure on working families.
  27.a)They were just as busy as people of today. b)They saw the importance of collective efforts. c)They didn't complain as much as modern man. d)They lived a hard life by hunting and gathering.
  28.a)To look for creative ideas of awarding employees. b)To explore strategies for lowering production costs. c)To seek new approaches to dealing with complaints. d)To find effective ways to give employees flexibility. Passage Two Question 29 to 31 are based on the passage you have just heard.
  29.a)family violence. b)his children's efforts. c)her father's disloyalty. d)his second wife's positive influence.
  30.a)his advanced age. b)his children's efforts. c) his improved financial condition. d)his second wife's positive influence.
  31.a)love is blind. b)love breeds love. c)divorce often has disastrous consequences. d)happiness is hard to find in blended families. Passage Three Question 32 to 35 are based on the passage you have just heard.
  32.a) it was located in a park b) its owner died of a heart attack c) it went bankrupt all of sudden. d) its potted plants were for lease only.
  33.a)planting some trees in the greenhouse b)writing a want ad to a local newspaper c)putting up a going out of business sign d)helping a customer select some purchases
  34.a)opening an offive in the new office park
5
b)keeping better relations with her company c)developing fresh business opportunities d)building a big greenhouse of his own
  35.a)owning the greenhouse one day b)securing a job at the office park c)cultivating more potted plants. d)finding customers out of town Section C 注意:此部分试题请在答题卡 2 上作答。 We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(
  36), raw materials, and capital are no longer the key(
  37) in the creation of wealth. Now, the(
  38) raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(
  39) entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(
  40) in mind work. They deal with symbols: words,(
  41) and data. What doe
 

相关内容

大学英语四级历年作文及练习(超详细)

   [大家学习网] 大学英语四级历年真题与范文(1991-2007) dafa 1999.1 真题 Directions: For this part, you are allowed 30 minutes to write a composition on the topic. Don't Be Afraid to Say“No”. You should write at least 100 words and you should base your composition on the o ...

2008年6月大学英语四级听力原文+试题+答案+mp3

   2008 年 6 月大学英语四级听力原文 试题 答案 月大学英语四级听力原文+试题 答案+mp3 试题+答案 MP3 下载地址:http://club.topsage.com/thread-252742-1-1.html 下载地址: Section A: 11. Short Conversation: M: Today is a bad day for me. I fell off a step and twisted my ankle. W: Don't worry, usually an ...

2004年1月大学英语四级考试听力附试题和答案[1]

   2004 年 1 月大学英语四级考试听力附试题和答案 时间:2006-4-29 23:33:53 来源:本站原创 作者:alex 升听力) (5 天 5 夜突破英语听说的秘密|英语听写系统助你提 进入 MP3 下载页面 下载到我的手机 (不能播放请点击此处) 2004 年 1 月大学英语四级考试试题及参考答案 Part I Section A Listening Comprehension (20 minutes) Directions: In this section, you will ...

大学英语四级综合

   考试流程 09:0009:10 09:1009:40 09:3509:40 09:4009:55 09:5510:00 10:0010:35 10:3511:00 11:0011:15 11:1511:20 禁止入场,分发答题卡 Part I 写作部分 发试题册 Part II 快速阅读理解 收答题卡1 Part III 听力 (复合式听写) Part IV 仔细阅读 (15选10) Part V 完型填空 Part VI 翻译(中译英) 完型翻译的三个数字 完型翻译时间 完型翻译 ...

大学英语四级精讲

   大学英语四级精讲 2010年10月 12月 2010年10月-12月 By Jocelyn jocelynzxy@163.com 部 分 一 二 题目名称 Writing (写作) Skimming & Scanning (快速阅读) Listening Comprehension (听力理解) Reading in depth/Reading Comprehension (阅读理解/ 深度阅读) 题目类型 给定作文题目,至少120个单词 1-7为单选,8-10为填空 所用时间 30 ...

大学英语四级写作

   College English Practical Writing CET4 一.概况 1. 要求:考生在写作方面能做笔 要求: 写提纲, 记,写提纲,能就一定的话题或提 纲在30分钟内写出不低于 词的短 分钟内写出不低于120词的短 纲在 分钟内写出不低于 另外,考生能够写短信和便条。 文,另外,考生能够写短信和便条。 并且,写出的文章要内容切题, 并且,写出的文章要内容切题,文 字通顺,表达正确,语义连贯, 字通顺,表达正确,语义连贯,无 重大语言错误。 重大语言错误。 2. CET-4 ...

大学英语四级语法、

   大学英语四级语法精要 大学英语四级语法精要 Ⅰ动词(时态,语态,用法,省略,一致性等) 动词(时态,语态,用法,省略,一致性等) 1. 时态 1)现在完成进行时态 分词构成): 动作或状态从过去某时开始, 1)现在完成进行时态 (have/has been + -ing 分词构成): 动作或状态从过去某时开始,继续到 现在,可能继续下去,也可能刚刚结束. 现在,可能继续下去,也可能刚刚结束. I’ve been writing letters for an hour. ve I’ve bee ...

大学英语四级作文

   作文地带-有翻译的英语作文网 http://www.joozone.com 四级作文:http://www.joozone.com/cet4/ 大学英语四级作文 1. Why It Is Difficult ron College Students to Find Jobs?(大学生求职为何难?) 1.描述现状; 2.分析原因; 3.给出办法. [写作导航]先陈述现实, 即虽然从理论上讲不应如此, 但大学生找工作确实很难; 第二段分析原因, 一方面来自大学生自身, 如有些人不能溶入社会, 目 ...

大学英语四级词汇

   大学英语四级词汇?短语( 大学英语四级词汇?短语(一) be able to 能,会 on business 因事,因公 have sth. to do with 和… 有关;和…打交道 do wrong 做错;作恶,犯罪 next door 隔壁的;在隔壁 out of doors 在户外 double back 把…对折;往 回跑 double up 弯着身子;把… 对折 no doubt 无疑地,必定;很 可能 throw doubt upon 使人对… 产生怀疑 without do ...

大学英语四级词汇

   1.经济的快速发展 the rapid development of economy   2.人民生活水平的显著提高/ 稳步增长the remarkable improvement/ steady growth of people’s living standard   3.先进的科学技术 advanced science and technology   4.面临新的机遇和挑战 be faced with new opportunities and challenges   5.人们普遍认 ...

热门内容

2011走向高考,贾凤山,高中总复习,英语,必修2语法4

   必修二 必修二 语法 4 Ⅰ.高考寻踪 1.(2009北京)?What do you think of teaching, Bob? ?I find it fun and challenging. It is a jobyou are doing something serious but interesting. A.where B.which C.when D.that 答案:A 句意:“鲍勃,你认为教学好吗?”“我觉得教学既有乐趣又有挑战性。你 可以做一些虽然很严肃但很有趣的事情”。 ...

中学英语语法分类总复习五

   中学英语语法分类总复习五 it的用法及系动词专练50题 it的用法及系动词专练50题 的用法及系动词专练50 1.D。it指代上文提到的事。另外, 1.D。it指代上文提到的事。另外,指代上 指代上文提到的事 文提到的情况,还可用that that; 文提到的情况,还可用that;指代下文的 情况用this this。 情况用this。 1. The boy became fatter and fatter each day and _made his parents sad. A. whi ...

大学英语词汇练习1

   大学英语词汇练习 1 (新视野 3) ) Unit 2 1. The republication of the poet’s most recent works will certainly his national reputation. A) magnify B) enlarge C) strengthen D) enhance 2. Humidity (湿度) is so intense in some parts of the tropics that Europeans find ...

英语常识

   Sporting house 妓院(不是体育室) Dead president 美钞(不是死了的总统) Lover 情人(不是爱人) Busboy 餐馆勤杂工(不是公汽售票员) Busybody 爱管闲事的人(不是大忙人) Dry goods <美>纺织品 <英>谷物(不是干货) Heart man 换心人(不是有心人) Mad doctor 精神病科医生(不是发疯的医生) Eleventh hour 最后时刻(不是十一点) Blind date(由第三者安排的)男女 ...

复旦大学研究生英语翻译课程

   Fan, Ruoen Email: ruoenfan@fudan.edu.cn Graduate English Course General Description: Students enrolled for this course will learn both the first seven units of Graduate English and translating skills. They are expected to have a general understandi ...