Objective
Unit 1
Notes To Passage A Activities On Passage A
Notes To Passage B Activities On Passage B
Basic E-commerce Writing
Related Reading
Work online
Unit 1
学 习 目 标
Objective: In this unit, you will learn: What is electronic commerce Identify the future of electronic commerce The development of Internet Basic E-commerce English Writing Focus: The definitions of electronic commerce. Nodus: The evolution of electronic commerce
Passage A
What is Electronic Commerce? ?

  1) Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲,电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 注解:电子商务的定义各有千秋。维基百科(www.wikipedia.com) (www.wikipedia.com) 注解 上的定义是:从总体上来看,电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN,Value Added Network)上以电子交 易方式进行交易活动和相关服务活动,是传统贸易活动各环节的 电子化、网络化。
Notes To Passage A
Passage A
What is Electronic Commerce? ?

  2) It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market. 它(电子商务)使企业既能挑选最佳供应商进货而无 须顾及他们的地理位置,又能将商品向全球市场销售。 注解: 注解:注意介词短语regardless of(不管;不顾)的用法: ◆Regardless of danger, he climbed the tower. 他不顾危险地爬上了高塔。试比较: ◆He went to work despite his illness. 尽管生病,他还是去工作。 ◆Despite advanced years, she is learning to drive. 尽管年事已高,她还在学开车。 Notes To Passage A
Passage A
What is Electronic Commerce? ?

  3) Modern business is characterized by ever-increasing supply capabilities, ever-increasing global competition, and ever-increasing customer expectations. 现代贸易的特点是不断增长的供应能力,日趋激烈的全 球竞争乃至顾客越来越高的期望。 注解:掌握动词characterize(具有...的特征,以...为特征)的 注解 用法。 例如: ◆A mister is characterized by greed. 守财奴的特点是贪婪。 ◆This kind of behaviour characterizes the criminal mind. 这种举止是罪犯的心理特征。 Notes To Passage A
Passage A
What is Electronic Commerce? ?

  4) It enables companies to be more efficient and flexible in their internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers. 它(电子商务)能使公司的内部运作更有效率也更灵 活,与供应商的合作更加紧密,对顾客的期望和要求 响应得更快。 注解:此句中的三个不定式(to be more….to 注解 work……to be more……)均用来补充说明宾语companies 的。 End Notes To Passage A

  1.
  3.1 Critical thinking

  1) What is Electronic Commerce in your eyes?
  2) What can you do with Electronic Commerce?
  3) Who is Bill Gates? What do you know about him?
  4) Is it safe to conduct business on Internet?
  5) Have you ever tried to buy things from the Internet? If so, would you like to share your experience with others?
Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.1 Give the Chinese equivalents of the following words or expressions:
  1) file transfer 文件传输
  2) digital cash 电子现金
  3) geographical location 地理位置
  4)
  5)
  6)
  7)
  8)
  9) on a global scale EDI competition definition manufacturer advertising
在全球范围内 电子数据交换 竞争 定义 生产商 广告 互动

  10) interaction Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.2 Give the English equivalents of the following words or expressions: electronic commerce
  1) 电子商务 video conference
  2) 视频会议 ever-increasing
  3) 不断增长 supplier
  4) 供应商 internal operation
  5) 内部运营 organization
  6) 组织 transaction
  7)交易 consumer
  8)消费者 efficient
  9) 有效率的 flexible
  10) 有弹性的 Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.3 Sentence translation from English to Chinese:
  1) In another word, electronic commerce is the buying, selling and trading of goods and services through private and public networks. 换句话来说,电子商务是指通过私人或公众网络 来买卖或交换货物和服务。
  2) First stage of EC expansion is that within the “connected” or “online” computer users. EC的首个发展阶段局限于“连接”或“在线”计算机用户。
  3) The second wave will come when more people get access to computers (via lowered computer prices or cheaper devices) 第二个高峰将会在更多人可以通过更低廉的价格或设备 连接上计算机的时候来临。 Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.3 Sentence translation from English to Chinese:
  4) The third expansion is predicted to be from those with non-computer access to the global network: through broadcast TVs, cable TVs, telephone networks and new appliances. 据预测,电子商务发展的第三次浪潮将会出现在不用电 脑就能上网的技术发展方面:比如通过无线电视、有线 电视、电话网络及新型的设备上网。
  5) A widespread use of these cheaper access media represents the phase of “bringing workplace computers into the living room”. 低廉接入设备的普及标志着 “家庭办公”已跨入了新时 代。 Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.4 Sentence translation from Chinese to English
  1)电子商务并不局限于在互联网上。(be limited to) Electronic commerce, of course, is not limited to the Internet.
  2)电子商务使消费者上网寻找质高价廉的产品。(invites sb to do sth) Electronic commerce invites consumers to surf the web to find the best deals on the quality products.
  3) 电子商务的定义将继续发展和延伸。(evolve and expand) The definition of electronic commerce will continue to evolve and expand. Activities On Passage A

  1.
  3.2 Translation practice

  1.
  3.
  2.4 Sentence translation from Chinese to English
  4)电子商务也包括了网上买卖,电子资金转账,智能卡、 数字货币及类似行为。 (selling over the Web) Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash, and all other ways of doing.
  5)电子商务是在全球范围内支持这些变化和使之发生的 动力。(on a global scale) Electronic commerce is a means of enabling and supporting such changes on a global scale. End Activities On Passage A
Passage B
The Evolution Of Electronic Commerce

  1)Till today, EC’s development could be classified into 4 stages, each marked with technological breakthrough. 迄今为止,电子商务的发展可分为4个阶段,每个阶段都标 志着技术上的突破。 注解:each marked with technological breakthrough. 注解 是过去分词短语的独立主格结构形式,each是逻辑主语,指 each of the 4 stages。
Notes To Passage B
Passage B
The Evolution Of Electronic Commerce

  2) However, these developments were impossible if not for the affordable communications infrastructure, including normal telephone lines. 不过,如果没有象普通电话线之类的廉价通讯基础设施, 这些发展也是不可能发生的。 注解:2006年1月17日,中国互联网络信息中心(CNNIC) 注解 在京发布“第十七次中国互联网络发展状况统计报告”。报告 显示,截至2005年12月31日,我国上网用户总数突破1亿,为
  1.11亿人,其中宽带上网人数达到6430万人。这些是与各电信 运营商在基础建设方面的大量投入分不开的。
Notes To Passage B
Passage B
The Evolution Of Electronic Commerce

  3) The World Wide Web is the universe of networkaccessible information, an embodiment of human knowledge." -- Tim Berners-Lee, inventor of the World Wide Web. 万维网是在线的无穷尽的信息总汇,是人类知识的结晶。 Tim Berners-Lee, 万维网的发明者之一。 注解:万维网(World Wide Web,缩写为WWW)是因 注解 特网上的超文件系统。超文本文件通过一个称为“网页浏 览器”的程序从服务器(或称“网站”)获取信息(或称 “文档”、“档案”、“网页”),并在您的电子计算机 屏幕上显现出来。您可以通过网页中的超级链接来在各个 网页中间跳跃,甚至可以像服务器回传信息互动交流。这 种跟随超级链接的上网方式通常被称为“网上冲浪”。 End Notes To Passage B

  1.6
1 2 3 4 5
Activities

  1.
  6.1 Tell whether the following statements are (T) or false (F)
The first stage of EC appears in the 1970’s. EDI can provide a higher degree of security, performance than EFT. MOSAIC and NAVIGATOR were the first generation of internet browser. Users can travel from one site to another by clicking on hyperlinks in the World Wide Web. The turning point of electronic commerce is the emergence of internet browser. Activities On Passage B T T T
F
F

  1.6
Activities

  1.
  6.2 Match the English on the right with Chinese on the left
1 value-added networks A 金融机构 2 transaction 3 internet browser 4 financial institutions 5 hypertext B 超文本 C 增值网 D 交易 E 互联网浏览器
End Activities On Passage B
商务信件格式
Format of Commerce Letters

  1.
  7.1 Indented Style 缩行式
Indented style is easier to read. But it is rarely used in business. It is a slightly less formal modification of full block format. Some people still use it for hand written personal letters.

  1.
  7.
  1.1 Features of the indented format include: Your address is on the right hand side of the page The date is on the right. The closing, signature, and printed name are all indented to the right half of the page. The greeting is flush left. The first line of each paragraph is indented, it starts 1 cm from the margin. A line is not placed between each paragraph. Basic E-commerce Writing
商务信件格式
Format of Commerce Letters

  1.
  7.
  1.2 Here is an example of a letter written in an indented style:
56 Yango Rd BROGALA VIC 3321 20 October 1998 45 Carlton St. GREENS CAPE VIC 3467 Dear Greg, It was great to hear from you. I cannot believe you will be turning 40 next month. I can remember our high school days so well. My wife and I would be delighted to come to your 40th birthday party. We are really looking forward to it. Regards John
Basic E-commerce Writing
商务信件格式
Format of Commerce Letters

  1.
  7.2 Full-block Style 全齐头式
The commonest layout for the business letter today is known as the blocked style. It is considered the most formal. In this style all new lines of typing are ranged to the left, all text starts at the left margin.

  1.
  7.
  2.1 Features of full-blocked format include: All text starts at the left margin No punctuation in the addresses No punctuation in the greeting No punctuation in the farewell Inside address, salutation, closing and signature are all on the left An empty line separates each paragraph Four spaces for the signature Basic E-commerce Writing
商务信件格式
Format of Commerce Letters

  1.
  7.
  2.2 Here is an example of a letter written in a full-blocked style:
Radio Products 123 Main Rd COVILLE VIC 3241 16 October 1998 Rosa Bellafiore General Television Services 234 Grand Ave MONTPELLIER NSW 2345 Dear Ms Bellafiore, Thank you for your inquiry about our radio communications software. I am enclosing our brochure and price list of our products. Our communications products are widely used and have a proven record of value for money and reliability. If you have further questions, please contact us. Yours sincerely Jane Broker
Basic E-commerce Writing
商务信件格式
Format of Commerce Letters

  1.
  7.3 Semi-block Style 混合式/半齐头式 This format is a combination of indented style and block style, all the paragraphs are blocked against the left margin except letter heading, date, complimentary close and signature to the right of the center of the paper.

  1.
  7.
  3.1 Features of a modified block format include: Your address is on the right hand side of There is no punctuation in the addresses The date is on the right hand side of the The farewell is on the right hand side of An empty line separates each paragraph Inside address, salutation and body parts at the left margin Basic E-commerce Writing the page page the page all start
商务信件格式
Format of Commerce Letters
3303 West Valley Cove Round Rock, Texas 78664 August 5, 1990

  1.
  7.
  3.2 Here is an example of a letter written in a modified blocked style:
Personnel Assistant JD Employee Credit Bank of Texas P.O. Box 32345 Austin, Texas 78745 Dear Personnel Assistant: I am writing about your newspaper ad in the August 1 Austin-American Statesman concerning your need for an experienced programmer in the database environment. I believe that I have the qualifications and experience that you are looking for. Enclosed you will find a resume, which will give you additional information on my background and qualifications. I would welcome a chance to talk further with you about the position you are s
 

相关内容

电子商务英语教师用书(中等职业学校行业英语系列教材)

   教师用书(中等职业学校行业英语系列教材) 电子商务英语 教师用书(中等职业学校行业英语系列教材) 丛书(系列)名:中等职业学校行业英语系列 ISBN:978-7-5600-7582-2 著译者:张海波 主编 作者其他书 开本:16 开 页数:96 页 装订: 平 定价:7.9 出版日期:2008-07-03 读者对象: 产品类型: 内容简介 本教材供中等职业学校电子商务类相关专业高年级学生使用,共分 16 个单元,内容涵盖电 子商务的基本概念,B2B、B2C、C2C 商务模式,网络营销的基本 ...

电子商务英语14计划书纲要

   Lesson Fourteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan Lesson Fourteen Requirement By the end of this lesson, you should be able to have a good command of □the tips of a business plan ...

商务英语词汇必备

   习惯包装 Usual packing/ customary packing 分批装船 partial shipment 装船单据 shipping document 水渍险 with average or with particular average ( W.A. or W.P.A) 保险单 insurance policy 承兑交单 documents against acceptance 虚盘 non-firm offer 执行订单 to carry out/execute/fulfi ...

我的商务英语词典

   abtement n.减(免)税,打折扣;冲销 absorb vt.吸收;吸引…的注意;吞并;兼并 accept vt.接受;认可;承认;承兑 acceptance n.接受,接纳;承认;(票据等的)承兑 accommodation n.住宿,膳宿;通融;贷款 account n.叙述,说明;帐目,帐户 vi.说明,解释(原因等) accounting n.会计,会计学;借贷对照表 acquire v. 兼并, 并进 actuals ...

商务英语口译教程

   普通高等教育"十五"国家级规划教材 商务英语口译教程 A Chinese-English Interpreting Coursebook for Business 主编 赵军峰 编著 赵军峰 陈林汉 高等教育出版社 图书在版编目(CIP)数据 商务英语口译/赵军峰主编. -北京:高等教育出版社,2003.1 ISBN 7-04-011538-7 中国版本图书馆 CIP 数据核字(2002)第 099515 号 1 第 1 部分 Part One 理论篇 Interpret ...

商务英语教学大纲

   《商务英语》教学大纲 商务英语》 一、课程名称 (一)商务英语 (课程代码:51204510,36 学时,3 学分) (二)Business English 二、课程简介 本课程为英语专业相关知识课程之一,以英语专业高年级学生为主要教学对象,通过课堂教学, 利用现代化教学手段,让学生了解和掌握国际商务英语,学到国际商务专业基本知识,掌握和应用国 际商务英语,以便在未来的工作中发挥商务英语特长,适应时代的需求。 三、适用专业:外国语学院英语专业本科。 四、本课程在教学计划中的地位、作用和任务 ...

商务英语教学计划

   对外经济贸易大学远程教育学院培养方案及教学计划_0806 更新 对外经济贸易大学远程教育 商务英语专业培养方案(专科) 一、培养目标 本专业旨在培养德、智、能全面发展,适应我国社会主义现代化建设需要,具有从事国 际贸易或其它涉外经济所需的专业知识和基本技能的实用型英语人才。 二、专业要求 掌握国际贸易的基础知识、基本技能与我国对外贸易的方针政策,能独立从事一般的对 外贸易业务工作。掌握英语听、说、读、写、译的基本技能,语音语调正确、语法概念清楚, 能用英语较熟练地从事一般外事接待、外贸业务洽 ...

商务英语教材课后练习

   第三课练习 练习五: 1. After a market investigation for about one year, we found your products to be very marketable in our local area. And we hereby take the liberty of writing to you, hoping to co-operate with you. 2. We are much impressed by your KC-99-2 ...

纺织商务英语教案设计

   1      百度文库帮手网 www.365xueyuan.com  免费帮下载  文库积分资料 1     本文由ngkfj0z9qz贡献     doc文档可能在WAP端浏览体验不佳。建议您优先选择TXT,或下载源文件到本机 查看。     Changzhou Textile Garment Institute 常州纺织服装职业技术学院     The Teaching Plan for the course of “English for Textile Business”  纺织商务 ...

体验商务英语――综合教程 2

   体验商务英语 综合教程 2 综合教程 体验商务英语 体验商务英语 综合教程 2 综合教程 体验商务英语 史上最牛英语口语学习法:躺在家里练口语,全程外教一对一,三个月畅谈无阻! 史上最牛英语口语学习法:躺在家里练口语,全程外教一对一,三个月畅谈无阻! 太平洋在线英语,可免费体验全部外教一对一课程: 太平洋在线英语,可免费体验全部外教一对一课程:www.pacificenglish.cn 体验商务英语 综合教程 2 综合教程 体验商务英语 Unit One 希望与要求 Part I 1. ...

热门内容

侯坤:北大09法硕英语状元考研英语经验总结

   北大燕园学思考研辅导(燕园学思) 北大燕园学思考研辅导(燕园学思)www.yanyuanfashuo.com ??源自北大 源自北大, ??源自北大,做最专业的考研辅导 本文件由北大燕园学思考研辅导整理, 本文件由北大燕园学思考研辅导整理,更多经验和资料请登录 www.yanyuanfashuo.com(按住 ctrl,同时点击网址) ,同时点击网址) 考研英语心得 作者:侯坤(燕园学思专属教师) 作者:侯坤(燕园学思专属教师) 2009 年北大法硕 英语:82 分 英语: 在写这一点心得之 ...

孩子初三,英语学习不主动,怎么培养孩子的学习兴趣呢.doc

   家长:汪先生 汪先生:您好。 值班咨询老师: 家长您好,我是平盟的值班咨询老师。 汪先生:我的孩子今年初三了,英语成绩一直上不去,给他买了 不少书啊、学习机啊之类的东西,都不管用,书撂一边了,学习 机成了游戏机了,不是用来听音乐就是用来看动画片。都说初中 是孩子学英语最重要的时期,可把我急坏了! 值班咨询老师:学生的学习是个日积月累的过程,知识的欠缺也 是逐渐积累的,到了一定的程度就形成了弱科。不知道您有没有 听 过 “木 桶 效 应 ”:一 个 木 桶 的 盛 水 量 由 最 短 的 那 ...

2010山东英语高考试题

   2010山东语文高考试题答案2010年普通高等学校招生全国统一考试(山东卷) 英 语 本试卷分为第I卷和第II卷两部分,共12页。满分150分。考试用时120分钟。考试结束后,将本试卷和答题卡一并交回。 注意事项: 1.答题前,考生务必用0.5毫米黑色签字笔将自己的姓名、座号、准考证号、县区和科类填写在答题卡和试卷规定的位置上。 2.第I卷每小题选出答案后,用2B铅笔把答题卡上对应题目的答案标号涂黑;如需改动,用橡皮擦干净后,再选涂其他答案标号。 3.第II卷必须用0.5毫米黑色签字笔作答,答 ...

中考英语听说词汇突破

   (目前 xuwei540022 用户以为广大师生准备一系列中考英语突破系列-语法-听说-阅读-写作基础 unit1~unit20,欢迎下载) (本系列资料非课本仅供中考复习)谢谢 中考英语听说词汇突破讲义 二、听力与口语的关系 三、部分中学生听力不好的原因:⑴ 所学英语知识与其语音组合缺乏对应; 、部分中学生听力不好的原因 ⑵ 不良的心理因素; ⑶ 缺乏基本的语言知识; ⑷ 不熟悉西方语言表达方法 四、提高方法:⑴ 听:① 听单词,建立有效的信息链接; 提高方法 ② 听段落,培养对句子的敏感 ...

2007 大学生英语竞赛题

   2007 National English Contest for College Students (Level C - Preliminary) Part I Listening Comprehension (25 minutes, 30 points) Section A (6 points) Directions: In this section, you will hear 6 short conversations. At the end of each conversation ...