Objective
Unit 14
Notes To Passage A Activities On Passage A
Notes To Passage B Activities On Passage B
Basic E-commerce Writing
Related Reading
Work online
Unit 14
学 习 目 标
Objective: In this unit, you will learn: Describe the basic shopping process online Identify the participants online business How to make money online Basic E-commerce English Writing Focus: The Flow of Shopping Online Nodus: How to make a purchase order
Passage A
The Flow of Shopping Online

  1) To have a good idea of the whole purchasing process, we need to know the working flow of shopping online… 要想掌握好购物的全过程,需了解网上购物的流程。 要想掌握好购物的全过程,需了解网上购物的流程。 注解:本句中的To 注解:本句中的To have a good idea of the whole purchasing process,是不定式短语做状语表目的 是不定式短语做状语表目的。 process,是不定式短语做状语表目的。Have a good idea of sth.= get a good command of= know sth, quite well.
  2) customers search for products they want to purchase by just sitting in front of their computers and surfing the Internet at any possible or convenient time. 在任何可能或方便的时候,顾客只要坐在电脑跟前, 在任何可能或方便的时候 , 顾客只要坐在电脑跟前 , 登上互联网就 可以搜寻自己想购买的物品。 可以搜寻自己想购买的物品。 注解:本句是一个典型的复合句。 purchase是 注解:本句是一个典型的复合句。they want to purchase是 定语从句修饰先行词products 关系代词that products, which被省略 被省略; 定语从句修饰先行词products,关系代词that / which被省略; 介词短语by sitting……此处充当方式状语。 此处充当方式状语。 介词短语by just sitting 此处充当方式状语
Notes To Passage A
Passage A
The Flow of Shopping Online

  3) a customer can fill in the purchase order (P.O) immediately, which is composed of the names of commodities, the quantity, date code, manufacturing, package, lead time, price, terms of payment and shipping. 顾客可即时填写定单,定单内容有:商品名称、数量、批号、 顾客可即时填写定单, 定单内容有:商品名称、数量、批号、品 包装、交货日期、价格、付款方式以及运输方式。 牌、包装、交货日期、价格、付款方式以及运输方式。
注解:该句中的which引导的从句是非限定性定语从句, 注解:该句中的which引导的从句是非限定性定语从句,先行词是 which引导的从句是非限定性定语从句 order;动词短语be of相当于 相当于consist the purchase order;动词短语be composed of相当于consist of include等 意为“ 组成” 包含” 或contain, include等。意为“由…组成”或“包含”。 组成
End Notes To Passage A

  14.
  3.1 Critical thinking

  1) What has made shopping online at home possible and true?
  2) Where are the customers able to choose the articles they want?
  3) What do you need to do to learn well about the whole purchasing process ?
  4) Who are the participants of shopping online?
  5) How to search products online?
  6) What should be filled in a purchase order generally? Activities On Passage A

  14.
  3.2 Translation practice

  14.
  3.
  2.1 Give the Chinese equivalents of the following words or expressions:

  1) shopping online
  2) business directories
  3) purchasing process
  4) Authentication centre
  5) surfing the Internet
  6) names of commodities
  7) lead time
  8)terms of payment
  9)Payment authentication
  10)release the goods 在线购物 企业名录 采购流程 认证中心 网上冲浪 商品名称 交货日期 付款方式 付款认证 发货
Activities On Passage A

  14.
  3.2 Translation practice

  14.
  3.
  2.2 Give the English equivalents of the following words or expressions:

  1) 网上购物流程
  2) 迅速发展
  3) 虚拟商店
  4) 产品规格
  5) 电子银行
  6)购物中心
  7)在线付款
  8)确认定单
  9)总金额
  10)
  10)批号 the flow of shopping/purchasing online rapid growth/development virtual stores/shops specification cyber bank shopping center payment online confirmation of the order total amount date code
Activities On Passage A

  14.
  3.2 Translation practice

  14.
  3.
  2.3 Sentence translation from English to Chinese:

  1) Nowadays, turning on the computers, entering various kinds of virtual shops online, customers will find thousands of thousands of business directories, where they are able to choose the articles they want with their features, specifications, prices and so on. 如今,打开电脑,进入各种虚拟网络商店, 如今,打开电脑,进入各种虚拟网络商店,顾客就能找到成千上 万的企业行名录。在那里,他们可以选择所需的商品, 万的企业行名录。在那里,他们可以选择所需的商品,了解商品 的性能、规格、价格等信息。 的性能、规格、价格等信息。
  2) After deciding what to buy, a customer can fill in the purchase order (P.O) immediately, which is composed of the names of commodities, the quantity, date code, manufacturing, package, lead time, price, terms of payment and shipping. 顾客决定买什么之后,可即时填写定单 定单内容有 商品名称、 定单内容有: 顾客决定买什么之后,可即时填写定单,定单内容有:商品名称、数 批号、品牌、包装、交货日期、价格、付款方式以及运输方式。 量、批号、品牌、包装、交货日期、价格、付款方式以及运输方式。
Activities On Passage A

  14.
  3.2 Translation practice

  3) Then enter the payment system and fill in the required personal information. Confirming nothing wrong, then submit it. 然后进入付款系统,填写必要的个人信息,确认无误,然后提交。 然后进入付款系统,填写必要的个人信息,确认无误,然后提交。
  4) This process is somewhat complicated, which is done usually by the Cyber Bank and the shop. 此过程有点复杂,它是由网络银行和商店来完成的。 此过程有点复杂,它是由网络银行和商店来完成的。
  5) All the above is done, the shop will release the goods according to the P.O. And in the due time, the goods is sure to reach the customer without fail. 以上程序全部完成后,商店就会根据定单发货。 以上程序全部完成后,商店就会根据定单发货。货物在所规定的 时间内确定无误地送达顾客处。 时间内确定无误地送达顾客处。
Activities On Passage A

  14.
  3.2 Translation practice

  14.
  3.
  2.4 Sentence translation from Chinese to English
众所周知,
  1)众所周知,电子商务的飞速发展使得人们足不出户地进行网上购 物成为了现实。 complement) 物成为了现实。 (make + object + object complement) As is known to all, the rapid development of E-commence has made shopping online at home true.
  2)要想掌握整个购物过程,人们需要了解购物的工作流程。(get a 要想掌握整个购物过程,人们需要了解购物的工作流程。 要想掌握整个购物过程 good idea of) To have a good idea of the whole purchasing process, we need to know the working flow of shopping online
Activities On Passage A

  14.
  3.2 Translation practice
人们只需坐在电脑前,登上互联网,就可随时地查寻想要的产品。
  3)人们只需坐在电脑前,登上互联网,就可随时地查寻想要的产品。 (search) People can search for products they want to purchase by just sitting in front of their computers and surfing the Internet at any possible or convenient time.
  4)确认定单后,顾客可以选择一种付款方式。(choose) 确认定单后,顾客可以选择一种付款方式。 After the confirmation of the P.O, customers can choose one of the payments online.
  5)电子银行给商店进行付款认证之后,商店随即做好发货准备。
  5)电子银行给商店进行付款认证之后,商店随即做好发货准备。 电子银行给商店进行付款认证之后 (release) The Cyber Bank gives the payment authentication to the shop, so that the shop will get ready for shipping.
End Activities On Passage A
Passage B
Making Money From Online Business

  1) While it might be easy to come on board, getting a huge chunk of the market is difficult and that has reduced the number of search engines.
虽说很容易登上互联网的搜索引擎,但想获得市场的巨大份额却难, 虽说很容易登上互联网的搜索引擎,但想获得市场的巨大份额却难, 因此而减少了搜索引擎的数量。 因此而减少了搜索引擎的数量。 注解:此句中while是连词表让步,意为:虽然,尽管。 注解:此句中while是连词表让步,意为:虽然,尽管。引导的是让 while是连词表让步 步状语从句;不定式to board意为 登陆,登上; 意为: 步状语从句;不定式to come on board意为:登陆,登上;chunk 原 意是“大块( 木头),此处被引申为“部分、份额” ),此处被引申为 意是“大块(肉,木头),此处被引申为“部分、份额”。
Notes To Passage B
Passage B
Making Money From Online Business

  2) According to the study, Google, Yahoo, and MSN are the market leaders when it comes to search engines. 说到搜索引擎,据调查, MSN堪称市场的佼佼者 堪称市场的佼佼者。 说到搜索引擎,据调查,Google, Yahoo, 和 MSN堪称市场的佼佼者。 注解:习惯用语when to… 意思是“当提到... 。 意思是“当提到... ...”。 注解:习惯用语when it comes to
  3) Whatever business you are or intend to go into, you must have a backup plan for market control least you remain a loser. 无论你想要从事什么行业,你必须为市场控制而制定出候补方案, 无论你想要从事什么行业 , 你必须为市场控制而制定出候补方案 , 除非你不想成为赢家。 除非你不想成为赢家。 注解:Whatever引导让步状语从句; into此处相当于 此处相当于engage 注解:Whatever引导让步状语从句;go into此处相当于engage 引导让步状语从句 (从事 从事) in (从事)。
Notes To Passage B
Passage B
Making Money From Online Business

  4) Mind you, a market leader need not control the world market. 请注意,一位市场领袖并非要驾驭整个世界市场。 请注意,一位市场领袖并非要驾驭整个世界市场。
注解:下面是 做及物动词的一些参考例句: 注解:下面是mind做及物动词的一些参考例句: 做及物动词的一些参考例句 别管闲事, 管你自己的事。 △Mind your own business. 别管闲事 管你自己的事。 没有人留下看管商店。 △There was nobody left to mind the shop. 没有人留下看管商店。 我打开窗子你介意吗? △Would you mind my opening the window? 我打开窗子你介意吗 当心! △Mind your eye! [俚]当心 留神 俚 当心 留神!
End Notes To Passage B

  14.6
Activities

  14.
  6.1 Tell whether the following statements are (T) or false (F)
1 2 3 4
Making money from starting business is no easy at all. You will hardly see any big failures in business online. It is the market leader who can get a lot of profit from the Internet. The number of search engines won’t be decreased though it is difficult to earn a huge part of the market. People who start a business but fail to advance are not real entrepreneurs
T F T F T
5
Activities On Passage B

  14.6
Activities

  14.
  6.2 Match the English on the right with Chinese on the left
1 massive profits 2 a chunk of the market 3 search engine business 4 compile data 5 have a measure of control
A 收集数据 B 搜索引擎业 C 操纵措施 D 巨大的利润 E 市场份额 End
Activities On Passage B
投诉与索赔
Complaints and Claims
Complaints arise from poor quality, poor performance and poor service. In some cases, if a product arrives damaged or doesn’t work, you may have grounds for sending it back. In other cases your only recourse is to complain and try to get the offender to raise his standards. The purpose of complaint letter is to seek redress. You may wish to give the vendor the opportunity of making good. A complaint letter to a supplier, customer, or other businessperson about their work must be written in a restrained and tactful way, but avoid any aggressive or sarcastic statements. Try to summarize the problem briefly, specifically, and clearly. Include all information basic to the problem.
Basic E-commerce Writing
投诉与索赔
Complaints and Claims

  14.
  7.1 A Letter of Complaint 投诉信
When you have a complaint, you use a claim letter to relay this information in a professional and ethical manner to the person you have the problem with. Bear in mind, setting out the necessary information to support your demand should be sufficient. That means if you have a general idea what your claim is worth, it would be prudent to draft a demand letter including all the relevant information and documentation (medical bills and reports, proof of lost wages, receipts for other expenses, etc.) and close with a demand for settlement and a time limit within which to respond.
Basic E-commerce Writing
投诉与索赔
Complaints and Claims
Dear Sir One of my employees, Collin Powers, attended your June 6 class in St. Louis and was very
 

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