Objective
Unit 15
Notes To Passage A Activities On Passage A
Notes To Passage B Activities On Passage B
Basic E-commerce Writing
Related Reading
Work online
Unit 15
学 习 目 标
Objective: In this unit, you will learn: Definitions of logistics Different forms of logistics The earliest logistics Basic E-commerce English Writing Focus: Definitions and forms of logistics Nodus: The evolution of logistics
Passage A
The Definitions Of Logistics And Its Evolution

  1) Logistics is defined as the process of planning, implementing and controlling the efficient and cost-effective flow and storage of raw materials, in-process inventory, finished goods and related information from the point of origin to the point of consumption, for the purpose of conforming to customer requirements. 物流是为满足消费者需要而进行从商品的产地到商品的消费地 间的原材料、半成品、 间的原材料、半成品、成品和相关信息有效而合算流动和储存 的计划、实施和控制管理过程. 的计划、实施和控制管理过程. 注解:此句只有一个主谓结构( 注解:此句只有一个主谓结构(Logistics is defined as the process),因此是简单句。 ),因此是简单句 process),因此是简单句。
  2) The UK Institute of Logistics and Transport defines it even more succinctly as: "the time-related positioning of resource". 英国物流运输学院将之定义得更为简洁: 时间相关的资源定位” 英国物流运输学院将之定义得更为简洁 : “ 时间相关的资源定位 ” 。
Notes To Passage A
Passage A
The Definitions Of Logistics And Its Evolution

  3) In military science, maintaining one’s supply lines while disrupting those of the enemy is a crucial military strategy, and some would say the most crucial element of military strategy. 在军事科学中, 在军事科学中,在破坏敌方的物流供应线同时保持我方的物流供 应线是至关重要的军事策略, 应线是至关重要的军事策略, 还有人说它是军事战略中的最关键 的部分。 的部分。 注解:注意该句中的one’s是指代logistics logistics的 those用以指代 注解:注意该句中的one s是指代logistics的,those用以指代 one one’s lines。此句为并列句, one s supply lines。此句为并列句,主语分别是动名词短语 one’s maintaining one s supply lines while disrupting those of the enemy和some。 enemy和some。
Notes To Passage A
Passage A
The Definitions Of Logistics And Its Evolution

  4) Centering on war supplies, the United States military established "logistics" theory as a prototype. 围绕战争物资供应,美国军队建立了“后勤” Logistics) 围绕战争物资供应, 美国军队建立了 “ 后勤 ”( Logistics ) 理 论为原型。 论为原型。 注解: 集中于, 相当于focus on。 注解:centre on/upon: 集中于, 相当于focus on。 e.g. question. The discussion centres on the most important question. 讨论集中在最重要的问题上。 讨论集中在最重要的问题上。
Notes To Passage A
Passage A
The Definitions Of Logistics And Its Evolution

  5) At that time, "logistics" just refers to wartime material production, procurement, transportation, distribution and other activities as a unified whole layout to lower the cost of strategic commodities supply, faster and better services. 当时的“后勤”是指将战时物资生产、采购、运输、 当时的“后勤”是指将战时物资生产、采购、运输、配给等活动 作为一个整体进行统一布置,以求战略物资补给的费用更低、 作为一个整体进行统一布置,以求战略物资补给的费用更低、速 度更快、服务更好。 度更快、服务更好。
  6) Subsequently, the "logistics" system was transplanted to the modern system of economic life and gradually evolved into today's logistics. 后来, 后勤”体系移植到现代经济生活中, 后来,将“后勤”体系移植到现代经济生活中,才逐步演变为今 天的物流。 天的物流。
End Notes To Passage A

  15.
  3.1 Critical thinking

  1) What is the main definition of the modern logistics?
  2) Who defines logistics as: "the time-related positioning of resource"?
  3) What does the marketing discipline encompass?
  4) How many different forms of logistics? What are they?
  5) When did the term logistics come into use?
Activities On Passage A

  15.
  3.2 Translation practice

  15.
  3.
  2.1 Give the Chinese equivalents of the following words or expressions:

  1) the efficient and cost-effective flow
  2) raw materials
  3) in-process inventory
  4) for the purpose of conforming to customer requirements
  5) the management of inventory in motion and rest
  6) IT solutions
  7) added-value
  8) in military science
  9) the most crucial element
  10)a network of transportation
有效而合算流动 原材料 半成品 为满足消费者需要 动态与静态的库存管理 信息技术解决方案 增值
在军事科学方面(领域) 在军事科学方面(领域) 最关键的要素(元素, 成分) 最关键的要素(元素, 成分)
运输网络
Activities On Passage A

  15.
  3.2 Translation practice

  15.
  3.
  2.2 Give the English equivalents of the following words or expressions:

  1) 最终产品
  2) 相关信息
  3) 产地
  4) 运输与配送
  5) 国际供应链管理
  6)预售服务
  7)军事策略
  8)战时物资生产
  9)集中于
  10)
  10)战略物资补给 finished goods related information the point of origin transport & distribution international supply chain management pre-retailing services military strategy wartime material production centering on strategic commodities supply
Activities On Passage A

  15.
  3.2 Translation practice

  15.
  3.
  2.3 Sentence translation from English to Chinese:

  1) More simply, it is the science of ensuring that the right products reach the right place in the right quantity at the right time to satisfy customer demand. 更简单地说,物流是一门科学, 更简单地说,物流是一门科学,它能确保正确的产品以正确的时 间和数量抵达正确的地点,以满足顾客的需要。 间和数量抵达正确的地点,以满足顾客的需要。
  2) It has also been defined as "the management of inventory in motion and rest". 物流也被定义为“动态与静态的库存管理” 物流也被定义为“动态与静态的库存管理”。
  3) In military and business, logistics experts manage how and when to move resources to the places they are needed. 在军事和商务中,物流专家们会设法采取什么方式、 在军事和商务中,物流专家们会设法采取什么方式、在什么时候将 资源运送到所需的地方。 资源运送到所需的地方。
Activities On Passage A

  15.
  3.2 Translation practice

  4) One optimizes a steady flow of material through a network of transportation links and storage nodes. The other coordinates a sequence of resources to carry out some project. 一种是通过运输链接网络和仓管网点来优化一个稳定的物流方式; 一种是通过运输链接网络和仓管网点来优化一个稳定的物流方式; 另一种则是通过调整资源的秩序来实施某个项目。 另一种则是通过调整资源的秩序来实施某个项目。

  5) Centering on war supplies, the United States military established "logistics" theory as a prototype. 围绕战争物资供应,美国军队建立了“后勤” Logistics) 围绕战争物资供应,美国军队建立了“后勤”(Logistics)理论 为原型。 为原型。
Activities On Passage A

  15.
  3.2 Translation practice

  15.
  3.
  2.4 Sentence translation from Chinese to English
as).
  1)将物流简单地定义为物资的流动是可笑的。(define as). 将物流简单地定义为物资的流动是可笑的。 It is ridiculous to define logistics simply as the flow of material.
  2)请给我来封信,好进一步证实你在电话中传达的消息。(confirm) 请给我来封信,好进一步证实你在电话中传达的消息。 请给我来封信 Please confirm your telephone message by writing to me.
  3)电子商务包括网络营销、电子支付、物流等知识。(encompass) 电子商务包括网络营销、电子支付、物流等知识。 encompass) 电子商务包括网络营销 E-commerce encompasses network marketing, electronic payment, logistics and so on.
Activities On Passage A

  15.
  3.2 Translation practice

  4)破坏敌人的物流供应线是至关重要的军事策略。(disrupt) 破坏敌人的物流供应线是至关重要的军事策略。 disrupt) It is a critical military strategy to disrupt the supply lines of the enemy.
  5)讨论必须集中在如何提高产品的质量上。(centre on)
  5)讨论必须集中在如何提高产品的质量上。(centre on) 讨论必须集中在如何提高产品的质量上。( The talk must be centered on how to improve the quality of our products.
End Activities On Passage A
Passage B
Logistic Flow System And Management

  1) Steady-state flow systems are usually optimized for one of several goals… 稳定的物流系统通常要进行优化,其目的之一是: 稳定的物流系统通常要进行优化,其目的之一是:…

  2) Logistic flow is particularly important in just-in-time manufacturing in which great emphasis is placed on minimizing inventory. 物流对于以减少库存为重中之重的准时化生产来说,尤为重要。 物流对于以减少库存为重中之重的准时化生产来说,尤为重要。 注解:此句中的短语just-in-time简称JIT,意为“ 注解:此句中的短语just-in-time简称JIT,意为“准时化 just 简称JIT 直接修饰参与动名词manufacturing 定语从句in manufacturing; 的”,直接修饰参与动名词manufacturing;定语从句in which inventory可视为限 great emphasis is placed on minimizing inventory可视为限 定性的。 定性的。
Notes To Passage B
Passage B
Making Money From Online Business

  3) The basic method of optimizing a steady-state distribution system is to use a minimum spanning tree to characterize the transport network, and then place storage locations at the nodes, sized to handle the minimum, average, or maximum demand of items. 优化稳定的配送系统,最基本的办法是: 优化稳定的配送系统 , 最基本的办法是 : 利用跨度最小的树型结构 来体现运输网络的特点,然后将货物存放处汇聚到配送网点, 来体现运输网络的特点 , 然后将货物存放处汇聚到配送网点 , 货物 将按照最低,普通,或最高要求来依次处理。 将按照最低,普通,或最高要求来依次处理。 注解:该句虽长,但依然是个系表结构的简单句。主语是the 注解:该句虽长,但依然是个系表结构的简单句。主语是the method,谓语动词是is 表语是不定式to is, basic method,谓语动词是is,表语是不定式to use a minimum network; spanning tree to characterize the transport network;过去分 词短语sized 词短语sized to handle the minimum, average, or maximum items是伴随状语 说明货物汇聚到配送网点之后的状况。 是伴随状语, demand of items是伴随状语,说明货物汇聚到配送网点之后的状况。
End Notes To Passage B

  15.6
Activities

  15.
  6.1 Tell whether the following statements are (T) or false (F) 1 2 3 4 It is impossible to assign these goals to individual stock items. Logistic flow is of great importance in manufacturing in which great emphasis is placed on minimizing inventory. Frequently the demand is limited by the transportation capacity out of the node's storage location. The storage is of no use only to even out the amount of transportation per unit of time when the transportation out of a storage node exceeds its storage. Supply chain management is considered as the main content of Logistics management.
F T T F T
5
Activities On Passage B

  15.6
Activities

  15.
  6.2 Match the English on the right with Chinese on the left
1 shortages of the object 2 transportation cost 3 incoming capacity 4 marketing channels 5 Supply Chain Management
A 运输成本 B 物品短缺 C 营销渠道 D 供应链管理 E 入货能力 End
Activities On Passage B
社交电文( 社交电文(
  1)
Social Message

  15.
  7.1 Congratulation Letter 祝贺信 If one of your customers or suppliers is celebrating anniversaries, your letter will help cement relationships. The letter should focus on the customer's company or on the good relationship between your companies. Express your congratulations with sincerity and dignity. Such letters are generally informal, use the personal letter form, and end with a warm complimentary closing. If you want to serve to remind your employee of the anniversary of working in your company, you should write the letter generally brief and personal, often use a personal letter form, and usually use a warm complimentary closing. Basic E-commerce Writing
社交电文( 社交电文(
  1)
Social Message

  15.
  7.
  1.1 A Letter for Anniversary of a Firm 祝贺公司周年纪念信 Dear Mr. / Ms, On the occasion of the 15th anniversary of your company, please accept our heartiest congratulations. Although we have been associated with you for only one third of your corporate life, we have found those five years to be helpful and profitable to us. May th
 

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