《国际商务英语》教学大纲


编写
国际商务专业课程教学大纲



言 ..................................................................................................................................................... 1164 一、课程简介与课程性质 ..................................................................................................... 1164 二、课程教学目标 ................................................................................................................. 1164 三、课程教学内容及学时分配 ............................................................................................. 1164
Lesson 1 Part 1 Part 2 Part 3 Part 4 Part 5
International Business English .............................................................................................. 1165 International business and its difference with domestic business .................................... 1165 the important form of international business ..................................................................... 1165 The kinds of investments ................................................................................................... 1165 the effect of Government policies on management contracts ............................................ 1166 Some knowledges about an international turnkey project ................................................. 1166
复习与思考题 ......................................................................................................................... 1166 拓展阅读书目 ......................................................................................................................... 1167 Lesson 2 Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Income Level and the World Market................................................................................... 1168 The Definition of GNP and GDP ....................................................................................... 1168 The Difference Between GDP and GNP ............................................................................ 1168 the significance of per capita income in assessing a market .............................................. 1168 the income distribution of an economy .............................................................................. 1168 The standard for high-income, middle-income and low-income countries........................ 1169 Triad and its extension Quad ............................................................................................. 1169 The policy for developing business opportunities ............................................................. 1170
复习与思考题 ......................................................................................................................... 1170 拓展阅读书目 ......................................................................................................................... 1171 Lesson 3 Part 1 Part 2 Part 3 Part 4 International Trade ................................................................................................................ 1172 Why trade occurs between different countries? ................................................................. 1172 Why complete specialization may never occur despair the advantage? ............................ 1172 The forms of trade barriers ................................................................................................ 1172 Different kinds of invisible trade ....................................................................................... 1173
复习与思考题 ......................................................................................................................... 1173 拓展阅读书目 ......................................................................................................................... 1174 Lesson 4 Part 1 Part 2 Part 3 Part 4 Part 5 International Payment ........................................................................................................... 1176 various factors that make international payment more complicated than domestic trade .. 1176 Political risks...................................................................................................................... 1176 Various methods of payment .............................................................................................. 1176 international transaction payments .................................................................................... 1177 Documentary collection ..................................................................................................... 1177
复习与思考题 ......................................................................................................................... 1177 拓展阅读书目 ......................................................................................................................... 1179 Lesson 5
1160
Regional Economic Integration ............................................................................................ 1180
国际商务英语
Part 1 Part 2 Part 3
The types of regional economic integration ....................................................................... 1180 The European Union .......................................................................................................... 1180 Asia-Pacific Economic Co-operation................................................................................. 1181
复习与思考题 ......................................................................................................................... 1181 拓展阅读书目 ......................................................................................................................... 1183 Lesson 6 Part1 Part 2 Part 3 Part 4 Part 5 WTO and China .................................................................................................................... 1184 The origin of the WTO........................................................................................................ 1184 GATT ................................................................................................................................. 1184 The WTO has three major objectives: ............................................................................... 1184 WTO differs from its predecessor in several prominent dimensions ................................. 1185 China’s efforts to gain accession to the WTO .................................................................... 1185
复习与思考题 ......................................................................................................................... 1185 拓展阅读书目 ......................................................................................................................... 1187 Lesson 7 Part 1 Part 2 Part 3 Economic Globalization and Multinational Corporations .................................................... 1188 Economic integration ......................................................................................................... 1188 The multinationals have the following distinctive characteristics: .................................... 1188 Multinational Corporations can be classified into four different types according to their
organization and way of operation. ................................................................................................. 1189 复习与思考题 ......................................................................................................................... 1189 拓展阅读书目 ......................................................................................................................... 1190 Lesson 8 Part 1 Part 2 Part 3 The Business Contract .......................................................................................................... 1191 The nature of contract ........................................................................................................ 1191 The bases of negotiation .................................................................................................... 1191 Setting up a contract .......................................................................................................... 1191
复习与思考题 ......................................................................................................................... 1192 拓展阅读书目 ......................................................................................................................... 1193 Lesson 9 Part 1 Part 2 Part 3 Modes of Trade ..................................................................................................................... 1194 the general mode of trade................................................................................................... 1194 Current counter trade can be categorized as follows: ........................................................ 1194 The several presumed advantages in counter trade ............................................................ 1194
复习与思考题 ......................................................................................................................... 1195 拓展阅读书目 ......................................................................................................................... 1196 Lesson 10 Part 1 Part 2 Part 3 Part 4 The Letter of Credit(
  1)................................................................................................... 1197 what is a L/C, and why it is introduced in international trade ........................................... 1197 makes clear the whole process of the operation of L/C beginning with the application. ... 1197 paragraph 4 is about the contents of L/C ........................................................................... 1197 briefs on the advantages and limitations of the L/C........................................................... 1198
复习与思考题 ......................................................................................................................... 1198 拓展阅读书目 ......................................................................................................................... 1199 Lesson 11 Part 1 Part 2 The Letter of Credit(
  2) ................................................................................................... 1200 The types of letters of credit .............................................................................................. 1200 The limitations and drawbacks of the letter of credit ......................................................... 1201
1161
国际商务专业课程教学大纲
复习与思考题 ......................................................................................................................... 1201 拓展阅读书目 ......................................................................................................................... 1202 Lesson 12 Major Documents Required in World Trade ....................................................................... 1203 Part 1 Part 2 Part 3 Part 4 discusses the necessity correct documentation in international trade, and the reasons why the commercial invoice and packanist that is the documents closely related with the good dwells on the function, contents and type on one of the most important documents related to the contents and functions of insurance documents ........................................................... 1204 different document are required. ..................................................................................................... 1203 shipped. ........................................................................................................................................... 1203 marine transportation....................................................................................................................... 1203 复习与思考题 ......................................................................................................................... 1204 拓展阅读书目 ......................................................................................................................... 1205 Lesson 13 International Transportation ................................................................................................ 1206 Part 1 Part 2 Part 3 Part 4 Part 5 gives the definition and generalized function of transportation. ........................................ 1206 5 different modes of transportation. ................................................................................... 1206 the specific role and contribution of transportation. .......................................................... 1206 briefs on the major difference between domestic transportation and international the four factors that are changing the transportation industry. ........................................... 1207
transportation................................................................................................................................... 1206 复习与思考题 ........................................................................................................
 

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