基础商务英语第七集 Unit 9 Part2(步入商界 解释工作)(2007-03-19 17:46:
  02) (步入商界 解释工作) Unit9 Part2 Explaining how something works 很危险,并且是用铅喷漆的. 一,New words and expression_rs 生词和短语 MS WONG: Tell me, how does this work? clockwork 钟表机械 ingenious 灵巧的 黄女士:告诉我,这个怎么用? management committee 管理委员会 feasability study 可行性的研究 freelance 自由职业者(she works freelance) GERALDINE: I' ve pressed return and nothing happens. key indicator 重要信号 one hundred percent certain 完全肯定 杰拉尔丁:我按了返回,但没什么反应. I' ve tried that. 二,Dialogue(一) ( MS WONG: Tell me, do these toys work? 我这样试过了. 黄女士:告诉我,这些玩具还可以工作吗? How can I get out of the programme? CLIVE HARRIS: These? Yes. 我怎么才能推出这个程序呢? Just a second. Could you speak more slowly, please? 克莱夫.哈里斯:这些?可以. MS WONG: How old are they? 请稍等.能说的再慢些吗? CLIVE HARRIS: Some of them areVictorian. Right. Let me try. 克莱夫.哈里斯:有些是维多利亚女王时代的. 好了.让我试试. F1 and then return.Yes, No microchips in these. 先按 F1,再按返回键.对了, 这些没有微芯片. then press "escape". All clockwork, but some of them are quite ingenious. 再按"退出" . 全部是依靠机械力,但有些是很有创意的. Oh that' s it. Thanks. Look at this one for instance. 啊,对了.谢谢. 比如这个. EDWARD GREEN: ...Let me show you how products are A young violin player. market researched... 一位年轻的小提琴手. MS WONG: It' s very beautiful. 爱德华.格林:……我来给你演示一下,怎样对产品进 行市场调查…… 黄女士:很漂亮. How does it work? 它是怎样用的? CLIVE HARRIS:Well, you just wind it up EDWARD GREEN: You see all products go through the 克莱夫.哈里斯:只要给它上紧发条, same, basic process. ...and of he goes ... 爱德华.格林:所有的产品都要履行一样的基本程序. 他就会动了. They start as an idea. grandmother played with some of these when she was a girl. 开始时只是个想法. Every month, a management committee looks at all the 我祖母年轻的时候玩过一些. new ideas and they put development money into some of And my father collected clockwork toys. them. 我父亲收集了这些机械玩具. MS WONG: They are very clever. 管理层委员会每个月都对所有的新想法进行筛选,对其 管理层委员会 中的一些想法注入研发资金. 黄女士:都很精巧. Let me show you an example. CLIVE HARRIS: But not very safe ...Look at the sharp edges on this one. 我给你看个例子. Take this product: "Friendly Fish". 克莱夫.哈里斯:但却不怎么安全……看这个,边上很 比如这个产品: "Friendly Fish" .The idea came from a 锋利. freelance designer. Very dangerous and it' s covered with lead paint.
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这个想法来自一名自由设计师. A Management Committee looked at the designs and they liked them. 管理层委员会看了设计,很喜欢. Follow me. 请随我来. They asked the development team how much it would cost to manufacture the product, 于是他们询问队伍,制作这种产品要花多少钱. and they asked the Marketing Department two questions: 他们对市场营销部提出了两个问题:
  1. Who is the target market for Friendly Fish? 1,Friendly Fish 的目标市场是哪人?
  2. How big is that market? 2,市场有多大? We then know if the idea is worth taking on to the next stage which is the feasibility study. 这样我们就会知道这个想法是否值得进行到下一步,也 就是可行性研究.
But all of them wanted Friendly Fish. 但他们都想要 Friendly Fish. All of them. They loved Friendly Fish. 全部.他们喜爱 Friendly Fish. We checked each key indicator. 我们核对了每个关键指标. Every one of them was positive. 每个都是积极的 . We made half a million. 于是我们制造了 50 万件.
PHIL WATSON: So what happened with the Friendly Fish? 菲尔.沃森:那么 Friendly Fish 最后怎样了呢? EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product. 爱德华.格林:我们在这个阶段了解到这是一种量大价 廉的大众产品. The feasibility study indicated that Friendly Fish would sell all over Europe. 可行性研究显示 Friendly Fish 将行销整个欧洲. We then invested in more market research. 之后,我们投资进行了更多的市场研究. We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". 我们对来自不同阶层的 8 岁一大批儿童进行了询问. We asked them questions like: 问题有: Which material shall we use? 我们应该使用何种材料? Which colours do you like? etc. 你喜欢什么颜色?等等. A few of the kids wanted it green and blue. 少数孩子希望是蓝绿相间.
  17.5% other children wanted it red.
  17.5% 的希望是红色.
PHIL WATSON: And what are sales like? 菲尔.沃森:那么销售如何呢? EDWARD GREEN: Terrible. 爱德华.格林:很糟. Sometimes it happens. 世事难料. Even with all the market research, you can never be one hundred per cent certain. 就算有市场研究,也不可能有百分百的把握啊. Dialogue(二) ( MS WONG: Tell me, do these toys work? CLIVE HARRIS: These? Yes. MS WONG: How old are they? CLIVE HARRIS: Some of them are Victorian. No microchips in these. All clockwork, but some of them are quite ingenious. Look at this one for instance. A young violin player. MS WONG: It' s very beautiful. How does it work? CLIVE HARRIS:Well, you just wind it up ...and of he goes ... grandmother played with some of these when she was a
2
girl. And my father collected clockwork toys. MS WONG: They are very clever. CLIVE HARRIS: But not very safe ...Look at the sharp edges on this one. Very dangerous and it' s covered with lead paint. MS WONG: Tell me, how does this work? 三,answer the question How can I get out of the programme? Dialogue(三) ( GERALDINE: I' ve pressed return and nothing happens. I' ve tried that. How can I get out of the programme?
market researched... EDWARD GREEN: You see all products go through the same, basic process. They start as an idea. Every month, a management committee looks at all the new ideas and they put development money into some of them. Let me show you an example. Take this product: "Friendly Fish". The idea came from a freelance designer. A Management Committee looked at the designs and they liked them. Follow me. They asked the development team how much it would cost to manufacture the product, and they asked the Marketing Department two questions:
  1. Who is the target market for Friendly Fish?
Just a second. Could you speak more slowly, please?
  2. How big is that market? Right. Let me try. F1 and then return.Yes, then press "escape". Oh that' s it. Thanks. EDWARD GREEN: ...Let me show you how products are market researched... Dialogue(四) ( GERALDINE: I' ve pressed return and nothing happens. I' ve tried that. How can I get out of the programme? Just a second. Could you speak more slowly, please? Right. Let me try. F1 and then return.Yes, then press "escape". Oh that' s it. Thanks. EDWARD GREEN: ...Let me show you how products are
3
We then know if the idea is worth taking on to the next stage which is the feasibility study. Dialogue(五) ( PHIL WATSON: So what happened with the Friendly Fish? EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product. The feasibility study indicated that Friendly Fish would sell all over Europe. We then invested in more market research. We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". We asked them questions like: Which material shall we use? Which colours do you like? etc. A few of the kids wanted it green and blue.
  17.5% other children wanted it red. But all of them wanted Friendly Fish.
All of them. They loved Friendly Fish. We checked each key indicator. Every one of them was positive. We made half a million. Dialogue(六) ( We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". We asked them questions like: Which material shall we use? Which colours do you like? etc.
They start as an idea. Every month, a management committee looks at all the new ideas and they put development money into some of them. Let me show you an example. Take this product: "Friendly Fish".The idea came from a freelance designer. A Management Committee looked at the designs and they liked them. Follow me.
A few of the kids wanted it green and blue.
  17.5% other children wanted it red. But all of them wanted Friendly Fish. All of them. They loved Friendly Fish. We checked each key indicator. Every one of them was positive. We made half a million. PHIL WATSON: And what are sales like? EDWARD GREEN: Terrible. Sometimes it happens. Even with all the market research, you can never be one hundred per cent certain. 四,复习 clockwork ingenious basic process management committee feasability study key indicator one hundred percetn certin Dialogue(七) ( EDWARD GREEN: You see all products go through the same, basic process.
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