Unit 2 Letters, faxes and memos
This unit introduces and practices the skills required to deal with the writing tasks in Units 5 to
  15. It covers:How to lay out a business letter or memo, some "golden rules" for writing letters, faxes and memos, practice in writing routine letters, e-mails, faxes and memos.
Objectives Focus Warming up
  2.1 Communicating in writing
  2.2 Names and addresses
  2.3 Layout and style
  2.4 Thinking about your reader
  2.5 Sending messages SumSum-up Assignment
When the learners finish learning this unit, they should be able to: to: acquire skills required in writing tasks
How to lay out a business letter or memo Some 'golden rules' for writing letters, rules' faxes and memos Practice in writing routine letters, eemails. Faxes and memos
Warming up
Q: How do you contact your friends? -- through e-mails, QQ, letters, massages, ephones, …

  2.1 Communicating in writing
A Discussion B Listening & Reading C Discussion
A Discussion
Q 1: Can you identify the different kinds of correspondence on the book? Q2: Which of the items would you attend to first? Q2:
Answers to A
Q1: The different forms of correspondence shown are: fax airmail first class post handwritten letter typed letter internal memo postcard e-mail (on the computer screen) PostPost-It note magazine Q2: There is no 'correct order' for dealing order' with the correspondence, though one might open the airmail letter first and deal with the internal memo last of all!
B Reading & Listening

Read the memo. Q 1: Who is "HGW"? HGW" Q 2: What is his or her job?
Answers to 1 `HGW' `HGW' seems to be in charge of staff training.
2 Listening
Listen to the recording twice. Q 1: What are the differences between the two ways of communicating the information? memo phone call
Answer to 2
In the memo a lot more information is given and it's easier to follow, and you have a permanent record. In the conversation there is an opportunity for discussion and for questions to be answered. But the details would only be given if they were demanded.
C Discussion
Work in groups Discuss the questions and try to add more points to the chart
FACE-TOFACE-TO-FACE communication
Advantages & pleasures Disadvantages & difficulties
more personal, more interaction and feedback possible can make more impact cheaper if no travel involved you can smile
once you've said something it can't be unsaid saying something once may not be remembered
Advantages & pleasures Disadvantages & difficulties a record can be kept for the files errors can be changed you can write or read when you're in the right mood you can take your time over planning and how you'll express complicated or delicate details writing takes longer there is no feedback or the feedback is delayed no `personal touch' no smiles no handshakes
A Fax
A Fax is a facsimile copy of a document which is transmitted by normal telephone lines to another fax machine. Some are printed on special fax forms rather like memos, others are simply handwritten messages. The sender of a fax can't be certain if the message has been received perfectly ? sometimes lines get missed or are illegible. A fax is not usually a legally binding document.
EAn E-mail
E-Mail (electronic mail) is a way of sending messages between computers. The message appears on a screen and can be printed out if necessary. It is quick and easy. To make e-mail more 'personal' some people use punctuation to add happy (:-) or unhappy (:-( face to their messages! *
A Memo
International mail within a company or between branches of the same firm is usually in the form of Memos these may be brief handwritten notes or Memos: longer, word-processed letters. Most firms use special memo pads for internal messages. A memo to senior English-speaking member of staff may needs as much care as a letter to a client. The style that is used depends on the practice within the company and on the relationship between the people involved.
To XX Company Attn Mr X From Mr Wang Date 2000123 Fax No 2233666 Ref No FO 12161216-01 Pages1 Subject Providing Information Dear Mr Smith, It was a pleasure meeting you this week and learning of your interest in our promoting project. Please find enclosed detailed information of our special promotion package for the March issue. As time is short final deadline has passed. Your prompt confirmation would be highly appreciated. Thank you for your kind attention and I look forward to your prompt reply. Best regards.

  5. 不同于业务信函; 不同于业务信函; 不需要信内收信人地址,称呼,和客套语,结束语等部分; 不需要信内收信人地址,称呼,和客套语,结束语等部分; 各机构大多数都有内部便笺,记事,便条; 各机构大多数都有内部便笺,记事,便条; 笺头通常都包括致函人,受函人的姓名,职位,以及事由和日期; 笺头通常都包括致函人,受函人的姓名,职位,以及事由和日期; 便笺内容分段排列(一般采用齐头式,缩进式);有时也可以编上序号以明确 便笺内容分段排列(一般采用齐头式,缩进式);有时也可以编上序号以明确 ); 要讲的不同事项. 要讲的不同事项. Form is easy More uses Save time, no need of long talking Not redundant Easy and quick to deliver Clear points to remember Convenient for filing Clear responsibility

见B 1 on p.16 and
  2.5 A on P.23
You are the Human Resources Manager of an insurance company.You want to arrange a 2-day 2teamteam-building event with Team-Plus for eight sales Teamstaff. Write a memo of 40-50 words to your 40assistant: Telling him to contact the provider Saying who and how long the event is for Suggesting two psiisble weekends for the event

  2.2 Names & addresses
A Reading & discussion B Listening C Role play
A Reading & discussion
Look at the envelopes and discus the questions: Q 1: How are the addresses laid out differently from the way an address is written in your company? Q 2: How do you feel if you receive a letter with your name spelt wrong? Q 3: What impression is given if the addressee' addressee's job title or address are incorrect on the envelope ?
B Listening
Listen to the recording and take the dictation down. Check your work in File
C Role play
There are three difficult addresses with hard-to-spell names,which you hard-tonames, must dictate to your partner. Student A looks at File 2, Student B looks at File
  33. See Files 2 and 33 in the Student's Book for the text of this recording, which lasts 5 minutes 20 seconds.
How to note down
Ask them to read aloudly, clearly and slowly Listen to the rising and falling tones Know the distinction of British and American spelling Use the Abbreviations
Rd St. Sq. No.(US#) POB ie or i.e. etc. & Co. Plc pty Ltd eg or e.g.
Corp. Inc. @ admin. approx. ASAP or asap CEO MD dept do doz. or dz ft in. or ins. b/f c/f
incl. Ib or lbs m. oz. p.a. PA Par PC PDQ recd yd or yds R TM

  2.3 Layout and style
A Discussion B Reading & discussion
A Discussion
Discuss on the layout and stylistic conventions illustrated Q: What are the differences between the layout on the book and the layout that is commonly used in China?
B Reading & discussion
Look at the ending of business letters: Q1: When would you use the different styles and phrases? Q2: What do the abbreviations mean? Q3: Which of the styles and phrases would you find in American correspondence? Q4: If you begin your letter "Dear Jim", how Jim" do you end it? Q5: If you begin your letter "Dear Sir", how Sir" do you end it?

  2.4 Thinking about your reader
A Reading & discussion B Listening C Reading & discussion D Writing
A Reading & discussion
Read the two letters Q 1: Which one is better? Q 2: Why?
Some rather dull or old-fashioned phrases in the first oldletter are: `We enclose for your attention…, attention… `Should you require further information…' information…' '…your '…your esteemed order…' order…' Some rather effective phrases in the second letter are: `I am sure you will find plenty to interest you…, you… `This year, for the very first time, …'
B Listening
Your will hear eight people talking about their methods when planning to write an important letter. Q:Which of them do you agree with?
C Reading & discussion
The 7 Steps are from another piece of training material. This text can be referred back to again and again when letter-writing lettertasks are done in later units.
D Writing
Find the mistakes Rewriting the extracts .
Questions 47 Read this part of letter from the manager of a conference centre. Thank you for your telephone call enquiring about rooms for a sales training course. There is a conference room available on 21th May 2002 which holds thirty people.If this is suitable, please confirm the booking in writing as soon as possible and also tell me how many trainees will attend the course. Write a letter: confirming the date of the booking telling the manager how many trainees will attend informing him which conference equipment you will need asking if your company will receive its usual 10% discount. Write 50-70 words. 50Write on your Answer Sheet. Do not write in capital letters. Do not include postal addresses.
In this unit, we dealt with Different forms of communications Layout and style


剑桥商务英语教程(华夏版)自测习题集unit 2练习

   Unit 2 Letters, faxes and memos 2.1 It's in the mail Choose the missing words from the box. The first one is done for you as an example. memorandum courier pencil reference registered enclose zip code post code acknowledge printer stationery word-p ...


   Unit 2 Letters, faxes and memos This unit introduces and practices the skills required to deal with the writing tasks in Units 5 to 15. It covers:How to lay out a business letter or memo, some "golden rules" for writing letters, faxes and ...


   Unit 1 希望与要求 Part 1 1. We'd like to express our desire to establish business relationship with you o n the basis of quality, mutually benefit and exchange of needed goods. 我们希望在保证质量、 互惠互利以及交易彼此需要的货物的基础上和你们建立业 务关系。 2 .In order to extend our export b ...

新编剑桥商务英语unit 9

   Module 9 9.1 Branding 1 2 3 4 Reading: What’s that smell? Speaking: Discussing branding Grammar: Relative clauses Reading: Chinese luxury obsession Reading: What’s that smell? 1. What is your favorite brand of …? " coffee? " soap? " clothes? Tell y ...

新编剑桥商务英语unit 3

   Module 3 3.1Business topic: Starting a business 3.2 Business skills: Leaving and taking messages 3.1 Business topic: Starting a business Vocabulary: Types of business Reading: We wanna hold your hand Listening: Advices on franchises & Planning ...


   Part I 1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, w ...

全新版大学英语综合教程2 unit2 课文翻译

   Unit Two 美国乡巴佬首富 阿特?哈里斯 他穿上餐服准备到美国首富的生日聚会上去担任侍者。在他的想象里,他定然会看到:豪宅,主人天天要坐的罗尔斯?罗伊斯轿车,戴着钻石颈圈的家犬,到处可见的仆人。 他动身前往那所宅邸,开着车穿过本顿维尔镇冷冷清清的市政广场。本顿维尔镇是阿肯色州一个人口仅有9,920的偏远小镇,萨姆?沃尔顿就在该镇从一个专卖廉价商品的小店起家,逐渐发展成为价值60亿美金资产的折扣连锁店沃尔玛公司。 侍者上了一条乡间车道,转过一个标着“萨姆和海伦?沃尔顿”的信箱,在一 ...


   八下英语科第 1、知识目标 : 教 学 目 标 三单元(章)A 3a?4 课题(节)教案 have an unusual experience imagine, follow,strange, amazing , kid follow sb. to do sth, ⑷I followed it to see where it was going. 译: 其中 where it was going 是 结构,用陈述句语序。 ⑸Isn’t that amazing? 译: 课后补记 2、能力目标 ...


   新东方高级商务英语口语教程 高级商务英语口语 史上最牛英语口语学习法:躺在家里练口语,全程外教一对一, 史上最牛英语口语学习法:躺在家里练口语,全程外教一对一,三个月畅谈无 阻! 太平洋在线英语,可免费体验全部外教一对一课程: 太平洋在线英语,可免费体验全部外教一对一课程:www.pacificenglish.cn CONTENT 老师讲解课程, (本人有 flash 老师讲解课程,如需要请百度 hi 我) Lesson 1 &f &f &f &f Formal Verbal Communi ...


   Objective Unit 15 Notes To Passage A Activities On Passage A Notes To Passage B Activities On Passage B Basic E-commerce Writing Related Reading Work online Unit 15 学 习 目 标 Objective: In this unit, you will learn: Definitions of logistics Different ...



   Unit One Text A Warming-up B. 1. armchair travelers 4. business travelers Comprehension B. 1- f 2- c 3-d 4-a 5-e 6-b 2. budget travelers 5. adventure travelers 3. family travelers 6. luxury travelers Vocabulary & Structure A. 1. inhibitions 6. ...


   2011 年 CCTV 希望之星英语风采大赛说明 一、大赛主题:我向世界表达中国 说服就是力量,激情成就梦想 二、大赛宗旨: 1、培养兴趣、增强信心、展示风采、树立榜样; 2、成长比成绩更重要,体验比名次更珍贵; 三、北仑赛赛程安排: (暂定,会根据宁波比赛时间调整) 1、初赛:3 月 19 日、20 日(复赛比率:50%-60%) 2、复赛:4 月 9 日、10 日 (每组 5 人进入宁波参加半决赛,共 35 人) (注:资格赛不举行;决赛视情况而定) 3、宁波市半决赛:4 月 23 日 ...


     山东外语教学 1999 年第 4 期 ( 总第 77 期)   中 国英语教育九十七年回顾 胡德映    外语教育在中国已有 700 多年的历史 。 纳入正轨 。清政府并于 1905 年宣布废除科 ① 建于 1289 年元朝时期的 “回回国子学” 是有 举考试 ,这是中国教育史上的一件大事 。 证可考的中国最早的外国语学校 。之后 , 有 九十七年来不同历史时期的英语教育目 明朝的 “四夷馆” 前清的 , “俄罗斯文馆” 。然 而 ,那时的外语只在学校范围内传授 ,所教语 的 起初 ,外 ...


   2010 年普通高等学校招生全国统一考试 英 语 第一卷(选择题) 第一部分 英语知识运用(共三节,满分 50 分) 第一节 语音知识(共 5 小题;每小题 1 分,满分 5 分) 从 A、B、C、D 四个选项中,找出其划线部分与所给单词的划线部分读音相同的选项,并在答题卡上将该项涂黑。 1. come A. cold B. cock C. comfort D. improve 2. dead A. eager B. great C. least D. health 3. united A. ...


   新东方优能中考网 www.zhongkao120.com 十一中学 2009-2010 第一学期期中考试 二.单项选择(13 分) 13. Yao Ming is one of favorite basketball stars. A. us B. we C. our D. ours 14. When the children saw the film, they became. A. exciting, exciting C. exciting, excited B. excited, e ...