Business English

  1. Course introduction

  1) 共20 个单元,每个单元涉及日常商务活动的一个侧面,展开如何处理工作现实 中的各种问题.全部课程围绕现实生活的一个完整的商务活动展开,兼顾知识性 和趣味性。Bibury systerm是一家生产电子玩具的公司,我们的主人公是新任该 公司推销员的Edward Green,我们将追随他工作的进展,看他如何处理公司内部 以及同客户之间的关系
  2) 同时补充一组商务专业性较强的话题.如:
Inquiry 询盘
quotation and counter offer报价和还价
Discount and commission 折扣和佣金 Signing a contact 签合同 Packing 包装 Delivery 交货 Insurance 保险 Shippment 装运
Complaints and Claim 抱怨和索赔…
?
  2. Lesson Plan
Part 1 Introducing yourself & Using telephone Part 2 Making appiontments & Receiving visitors Part 3 Descrbing your company’s products & Making travel appointment Part 4 Staying at a hotel &Showing visitors around the company Part 5 Explaining how something works & Descrbing plans and arrangements
summarization & test
Part 6 Analising your competitors & Business letters and presenting information Part 7 Traveling on business & Presenting a new product Part 8 Entertaining visitors & Compaining about product and services Part 9 Compaining about product and prices & Negotiating prices Part 10 Negotiating delivery & Concluding a dealsummarization
summarization & General Review

  1. Requirement
  1) words and expressions & language point
  2) practice
  2. Mark
  1) everyday lesson 40% (Participation 10%, test 20%, classroom performance 10%)
  2) final examination 60%
  3. Contact me with the following E-mail: nany98@1
  26.com
unit 1
Introducing Yourself
In this unit… Bibury systems is a British company. It manufactures electronic toys. Edward Green starts a new job at Bibury systerms Jenny Boss shows Edward Green the company offices. Edward sees a new product: “Big Boss”
Word check Office: reception, workshop, boardroom, desk. Departments: sales, marketing, administration, research, development. Company: manufacture, product, electronic toy, prototype Visitor: arrive, meet, greet, welcome, introduce, colleague, make small talk. Job: board of directors, manager, executive, assistant, secretary, work for (a company), report to (a manager)

  1. Meeting and greeting people
Match ? ? ? ? ? You arrive at the office in the morning. A new colleague or a visitor arrives at reception. You meet a visitor or a new colleague. It is the first meeting. Two colleague meet. It is not the first meeting. You introduce a new colleague. A. How do yu do? Pleased to meet to you. B. This is Edward Green, He’s our new marketing executive. C. How are you? I’m fine, thank you. D. I’m here to see Don Brandley. One moment please. E. Good morning! Good morning!
A. Development manager B. Marketing Executive (reports to Don Brandley) C. Head of Sales (reports to Don Brandley) D. Sales and marketing director E. Managing director, or Chief Executive F. Head of Administration in the marketing department (reports to Don Brandley) G. Research Assistants (report to Derek Jones)

  2. Job titles
The board
  1.

  2. Don Brandley
Financial director John Mason
Personnel director Katerines Saunders
Sales and marketing department
Finance department
Research and development department

  3.
Personnel department
sales
marketing

  4. Administration
  6.
  5. Sales executives assistants

  7.

  7.

  7.

  3. Edward Green meets… He meets…
In… C A B C C
A. The research and development workshp B. The marketing department C. The reception D. The board room
Geraldine Scott Clive Harris Derek Jones Kate Mckenna Don Bradley Jenny Ross Clive Harris’s secretary
Language summary
  1. Department:
Administration Department 行政部 Advertising Department 广告部 After-sales Department 售后服务部 Branch Office 分公司 Business Office 营业部 Export Department 出口部 General Affairs Department 总务部 Head Office 总公司 Human Resources Department 人力资源部 Import Department 进口部 International Department 国际部 Marketing Department 营销部 Personnel Department 人事部 Planning Department 企划部 Sales Department 销售部 Secretarial Pool 秘书室 Production Department 生产部 Warehousing Department 仓储部 Sales Promotion Department 促销部 Product Development Department 产品开发部 Research and Development Department (R&D) 研发部 Public Relations Department 公共关系部 Finance Department / General Accounting Department财务部

  2. Job titles:
名誉董事长 Honorary Chairman 执行董事 Executive Director 董事长 Chairman 总裁 President
总经理 General Manager; C.E.O(Chief Executive Officer) 经理 Manager 公关部经理 PR Manager 销售部经理 Sales Manager 售货员Sales Clerk 售货员 顾问 Adviser 领班Captain 领班 车间主任Workshop Manager 车间主任 化验员Chemical Analyst 化验员 财务主管 Controller 营业部经理 Business Manager 推销员 Salesman 采购员 Purchaser 名誉顾问 Honorary Adviser 出纳员Cashier 出纳员 仓库管理员Storekeepe 仓库管理员

  3. Patterns and drills
  1) Introducing yourself:
Good morning, I’m Edward Green.(name) I’m a marketing executive. (job title) I report to Don Bradley, (one's direct superior) the Director of sales and marketing

  2) Introducing a colleague
This is Kate Mckenna, (name) She is Head of Sales. (job title)

  3) Talking about yur company
I work for Bibury Systerms. (company name) Bibury Systerms manufactures electronic toys.(business) We have office in London.(office)
Unit 2
Using the telephone
In this unit, Edward wants Mr. Smith to buy “Big Boss” Don Bradley telephones Phil Watson at RUYJ Advertising. Mr.Sakai, a Japanese client, rings Clive Harris to discuss a meeting.
Word check: Telephoning: Make a telephone call / ring /call, call back, hold, speak to Contact, switchboard, take a message, available, free, wrong number, busy, direct line, check, mobile phone,extension Advertising: Client, catalogue, exciting, arrange, figures, presentation
Starting a telephone conversation
1 Bibury Systems. 2
Good morning. 3 4
His line is busy. Will you hold?
5
I’ll put through. Please hold the line
A.My name is sakai. B. Good morning. C. I’ll hold. D. Can I speak to Clive Harris, please? E Can I help you?
Getting through
Good morning, Phil Watson’s office Who’s calling please? I’m afraid Mr Watson is not in the office at the moment. Can I take a message or would you like to ring him on his mobile phone? Mr. Smith’s office Hello. Can I speak to Phil Watson, please? 1 2 Can youask Mr. Watson to ring me? 3 Can I have the number, please? Hello, My name’s Edward Green. I’d like to speak to Mr. Smith, please 4 I’m afraid Mr. Smith isn’t available. He’s in a meeting. A.Can you take a message, please?. B.I’ll ring back. Is he free later this afternoon?. C. My name is Don Bradley. D. I’ll try his phone
What’s it about?
an exciting new product
  1.Edward calls Mr. Smith about the figures for the presentation to Mr. Sakai.
  2. Kate calls Clive Harris about a meeting they have arranged
  3. Mr. Sakai calls Clive Harris about
What happened?

  1. How many telephone calls does Edward make to Mr. Smith? A. Two B. Three C. Four

  2. Don Bradley wants to speak to Phil about: A. a new product B. an advertising problem C. mobile phones

  3. Clive Harris doesn’t want to talk to Kate now because: A. he is to busy B. he has an important telephone callafrom Japan.
C. he doesn’t want to talk about sales figures
  4. Edward can speak to Mr. Smith because: A. Mr. Smith’s secrtary is not there. C. Jenny tells him to try again. B. he has Mr. Smith’s direct number.
Translation:
  1. 这是大江食品店 请问我怎样能帮到你? 这是大江食品店.请问我怎样能帮到你 请问我怎样能帮到你
  2. 请帮我接玩具部好吗 请帮我接玩具部好吗?
  3. 我打算订购三箱啤酒 我打算订购三箱啤酒.
  4. 我叫托尼 史密斯,住上海宾馆 我叫托尼.史密斯 住上海宾馆 房间,我的电话是 史密斯 住上海宾馆2107房间 我的电话是 房间 656789
  00.
  5. 您订的书请汇款一千五百元过来,邮资包括在内 您订的书请汇款一千五百元过来 邮资包括在内. 邮资包括在内
  6. 请稍等 我去看看他在不在 请稍等, 我去看看他在不在.
  7. 对不起 他这会出去了. 对不起,他这会出去了 他这会出去了
  8. 如果能的话 我很高兴. 如果能的话,我很高兴 我很高兴
  9. -请接 请接121号分机 号分机. 请接 号分机 -对不起 线路忙 对不起,线路忙 对不起
English for business 300, unit 3

  10. -我可以和约翰逊先生通话吗 我可以和约翰逊先生通话吗? 我可以和约翰逊先生通话吗 -对不起 这里没人叫约翰逊 对不起,这里没人叫约翰逊 对不起 这里没人叫约翰逊.
  11.-稍等 我帮你去叫他 稍等,我帮你去叫他 稍等 我帮你去叫他. -行,谢谢 谢谢! 行 谢谢
  12.-史密斯先生现在脱不开身 史密斯先生现在脱不开身. 史密斯先生现在脱不开身 -好的 我回头再打电话过来 好的,我回头再打电话过来 好的 我回头再打电话过来.
  13. -很抱歉你来电话时我不在 很抱歉你来电话时我不在. 很抱歉你来电话时我不在 -没关系 没关系
  14. -接线员,电话断了,你能重新帮我接通吗? -接线员 电话断了,你能重新帮我接通吗 接线员,电话断了 你能重新帮我接通吗? -请稍等片刻 请稍等片刻
  15. -听懂我的话了吗 听懂我的话了吗? 听懂我的话了吗 -听懂了 请接着谈 听懂了,请接着谈 听懂了
  16. ?明白了吗 明白了吗? 明白了吗 -对不起 你介意再说一遍吗 对不起,你介意再说一遍吗 对不起 你介意再说一遍吗?
Additional materials
Cultural differences
Pre-listening vocabulary:
refer to 关系到,涉及,牵涉到 behavior 行为,举止 n. view 看待,考虑 vt. moral 道德 n.
Listening and speaking business English
determine 决定,限定,限制 vt. unconsciously 无意识地 adv.
make the most sense 最能讲的通,最能理解 take the form of 表现为…形式 bahave行为,举止 v. In a given situation 在特定的情景中 essentially 基本上,实质地 ad. expectation 期待,期望 n.
perspective (观察问题的)视角,观点,想法 exist 存在,实际上有,发生 vi. counterpart 对方,互为补充的人物n. motivate 使有动机,构成(行为的)动机
Section A Listen and True or false questions

  1. Culture is a set of learned knwledge, standard, values and so on, learned after one was born.
  2. Culture determines how one behaves and views oneself and others.
  3. People purposely use their cultural background as a guide for judging the actions of other people.
  4. Different expectations and understandings of the world make up cultural differences.
  5. When your coounterparts are motivated by a different set of rules, yu should follow their example.
sectionB Listen and speaking up
Dialogue one Background information: On his way to a family party in America, Mr. Zhou Feng and his business partner, Mr. Barry Jenkins, talk about cultural differences.
Words: luxurious, 豪华的 bridge, 弥合,消除 ultimillion-dollar,数百万美元的 Bingder, 活页夹,文件夹 Blacklist, 列入黑名单 Bow to, 听从,服从,顺从 Subtle, 微妙的,难以捉摸的 violated the taboo, 触犯禁忌 cultural gap 文化差异 proposal 计划,建议 toss out 因某人有差错而将其赶出 dealmaker 交易商 etiquette 礼仪 potent 强有力的,有影响力的
Business tips 在西方文化中,凡是涉及工资、收入、支出、年龄、 在西方文化中 凡是涉及工资、收入、支出、年龄、 凡是涉及工资 宗教等方面的话题都属禁忌( 宗教等方面的话题都属禁忌(taboos)的范畴。 )的范畴。 如果不得已要问时,要事先征得同意。另外“老人” 如果不得已要问时,要事先征得同意。另外“老人” 一词不应使用“ 一词不应使用“old people”,而应使用“the ,而应使用“ senior”。还有,在西方,人们对年长者,可直呼 。还有,在西方,人们对年长者, 其名。 其名。因此商务人事在同外国人打交道时应切忌话 语不当而冒犯他人,从而失去商业机会。 语不当而冒犯他人,从而失去商业机会。
sectionB Listen and speaking up
Dialogue two Background information: Miss lily tong and Mr. Yong, her colleague from a foreign country, are talking about the relationship between management and culture.
Words: artifact, 人为现象 behavior, 行为 morals, 品行,道德规范 etiquette 礼仪,礼节 core 核心,精髓,实质 belief 信仰
penetrating, 有穿透力的,深入 impact 冲击,影响 ingredient, 成分 internal 完整的 co-worker 同事 work effectiveness 工作的有效性 interaction, 互动
Business tips 不同民族在宗教、信仰、价值观念、思维方式、 不同民族在宗教、信仰、价值
 

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