口语
第一课时
Introduction ?、Why take BEC exams? strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study ?、What is International Business English? 什么是国际商务英语? 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括: 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸 国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。 易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等 由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。 ?、How to learn International Business English? 怎样学习国际商务英语? 掌握一定的商务英语词汇、短语和句型。 (
  1) 词汇方面 commercial e.g. The TV show was interrupted by too many commercials. prospect e.g. He called on some prospects but failed to make a sale. make e.g. These products are of Chinese make. The factory manufactured five makes of tractors. (
  2) 短语方面 soft selling hard selling Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach. have a bad year The corporation is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the market There is chance that we’ll manage to break into the UK market (
  3) 句型方面 I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other
hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention… (
  4) 旧词“新义“ honour e.g, All credit cards honoured here. The bank honoured this cheque. cover e.g. I have got myself covered against fire. royalty e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. (
  5) 同义词、近义词、相似词的辨析。
  1) chairman, president, CEO, Managing Director, General Manager.
  2) dealer, merchant, trader, businessman, distributor.
  3) deputy, vice-, associate, assistant.
  4) discharge, unload, land
  5) discount, reduction, rebate, allowance. * 熟悉世界贸易组织。 * 熟悉国际商务英语有关行业的基本术语及其内涵意义。 * 学习国际商务常识,略知相关专业知识。 * 密切了解国际商务最新动态。 ?、BEC2 Content BEC2 考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商 务有关。另外,还考学生的英语语法、结构等内容。 BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。 ?、BEC2 Time . Reading Writing Listening Speaking ( 2 candidates) ?、BEC2 Grades * one overall grade * each skill counts for 25% * candidates also receive profile of performance * Preliminary: two pass grades * Vantage and Advance: three pass grades 40 mins 12 mins ?? Preliminary 1 hr 30 mins ? Vantage 1 hr 45 mins 40 mins 14 mins ?? Advanced 1 hr 1 hr 10 mins 40 mins 16 mins ??
?、Introduction to BP Preparation Resource * vocabulary * textbook 《Pass Cambridge Vantage》 Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明:
  1. 掌握商务词汇短语 E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand E.g. brand image/leader/loyalty/name/power/stretching
  2. 掌握相关商务知识 E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style
  3. 掌握相关背景知识 Tesco, J Sainsbury, Asda 《Working in English》 * mock exam papers: 9 sets ?、Business Research Answering business studies question Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills: Level One Level Two Level Three Level Four Description/Identification Explanation Analysis Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Identify/state/describe.. Explain/outline… Discuss… Examine/assess/analyse.. Critically assess/to what extent…
Responses should: make a point make a point and develop it present two sides of the debate make a point and develop fully with some question of it explain both sides and evaluate
How to answer questions Example question: What determines the price of a product? Example answer: ● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs. Example Question: Should firms train their employees? Answer: By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY. 第二课时 第一讲 Ⅰ Introduction to BV Speaking format conversation presentation discussion criteria pronunciation vocabulary & grammar discourse management interactive communication examiner interlocutor assessor Cambridge examiner Ⅱ Presentation Example
PART 2: Mini-presentation A: WHAT IS IMPORTANT WHEN…? Selecting applicants for a job Working experience Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job. Sample 2 As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills. Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees. Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees. B: WHAT IS IMPORTANT WHEN…? Preparing for a job interview Studying the job advertisement Finding out about the company
Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc. Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for. Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.” Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the
interview with your friends, for example, is a good relaxation exercise that can install confidence in you. Ⅲ Presentation Discourse Management
  1. Opening Sentence Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…
  2. Body (一般讲 2-3 个要点,根据语速和知识点调整) 个要点, 据语速和知识点调整) First,… Second…. Third,…
  3. Closing Sentence Anyway, that’s why I think so. Thank you very much. Thank you for taking your time. Thank you for listening. 第三课时 第二讲 Ⅰ Conversation PART 1: Exchange personal information This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting. Activity 1: Asking each other’s name (including spelling), hometown, occupation, hobbies Further probing: describe your hometown (location, city, town, village) climate, population, etc. Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation. Further probing: asking each other about marital status/ with or without boy friend/girlfriend. Asking for opinion on married/single life, which is better? Further probing: asking each other about hobbies. Possible Questions
  1) What’s your registration number?
  2) What’s your name? How do you spell your name? How do you spell your family name / surname / last name?
  3) Where are you from? Would you say it’s a good place to live in? (Why?) Suggested Answers and Note My registration number is… My last name is… My given name is … , but my friends always call me…, my English name. You can call me…, if you like / wish. nickname Weather Transportation Environment
Do you like living in…? Where would you like rather live…or…? (Why?) Do you think it would be better to live in… or…? (Why?)
Housing Houses are pricey in this area. Night life (exciting, dynamic) Local people Local government Job opportunities Resorts (skiing) Atmosphere selling points
Possible Questions
  4) Do you come from a large family or a small family? Can you tell me a bit about … in your family?
  5) Do you work or are you a student in…? What do you do? What do you study? What’s your major? What do you like most about your job? (Why?) What do you like most about your studies? (Why?)
Suggested Answers and Note Extended family Nuclear family
Major v. I majored in… , and minored in…
Ever since I was a child, I was interested in… Job Satisfaction Interesting & challenging Traveling opportunity Training (career development) Financial benefits
Free Time Do you have much free time?
Particular reason Cultivate a hobby It’s never too late to take a hobby. Churchill Outdoor activities: Sports: tennis / golf / baseball / attend the gym / fitness center Work out=exercise Recharge the battery:
How do you spend your free time? What do you do in your free time? What’s your hobby?
Why do you like…? Is there any particular reas
 

相关内容

新东方商务英语

   新东方商务英语 Bring Enterprises To The World ┍痉桨附鲇糜谒?降呐嘌岛献鳎?淳?砜桑?坏媒?鋈魏文谌荽?ジ谌交蛴米魉谩F渲兴峒澳谌莶⒎撬?胶贤?谌荩?鑫? 作建议。具有法律效用的内容,依照双方签订的合约为准。 Bring Enterprises To The World 新东方教育科技集团 " " 中国第一家在海外上市的教育机构 中国威望最高、规模最大、 中国威望最高、规模最大、科目最全的航母 级培训机构 全球拥有北京、上海、广州、深圳、多伦多、 全球拥有北 ...

商务英语词汇必备

   习惯包装 Usual packing/ customary packing 分批装船 partial shipment 装船单据 shipping document 水渍险 with average or with particular average ( W.A. or W.P.A) 保险单 insurance policy 承兑交单 documents against acceptance 虚盘 non-firm offer 执行订单 to carry out/execute/fulfi ...

商务英语

   LOGO 商务英语 教师: 教师:汪海燕 授课班级:国贸0811 授课班级:国贸 课时: 学时 课时:70学时 考核方式: 考核方式:考试 Situations: 交往的想法, 交往的想法,但不知道如 何介绍自己 ?你是否有进入外企实 习或工作的想法? 习或工作的想法? ?你是否想即能提高英 语考级水平, 语考级水平,又能在实际 的生活和工作中应用到 www.themegallery.com ?你是否有与外国朋友 商务英语 Company Logo Unit 1 Introductions ...

商务英语

   A.介绍信 Letters of Introduction . 1. Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones and will always b ...

商务英语

   现在就业市场竞争越来越激烈,要在日趋激烈的竞争中立于不败之地,成为永远的“胜利者”,就必须能说 一口流利的求职英语,掌握“面试技巧”。提高面试技巧的关键就在于对面试官所要提出的问题做到胸有成竹。 我们通过对大量面试资料的分析,发现一些典型的问题在各种面试中反复出现,恰恰是这些看似平常的问 题使许多应聘者失去了得到理想工作的机会。所以在面试篇中,我们将逐个对这些常见的面试问题进行讲解, 并提供得体应答例句。相信面试篇能助您充满信心地在面试中侃侃而谈,在最激烈的竞争中脱颖而出。 下面就让我们开始 ...

商务英语

   商务英语 BUSINESS ENGLISH 蓝 实业发 公 LANYUAN INDUSTRY 相关产品词汇缩写 缩写 RFQ MP NOC CAS TMR LCM TFT-LCD 全 称 中文意思 买 询价 产 Request for quotating mass-produce Note of Confirmation Customer Acceptance Spec 顾客 认标 Transmissive Micro-Reflective Liquid Crystal Module 组 T ...

商务英语

   1.(1)询问访客身份: 询问访客身份: May I have your name, please? 请问您贵姓? What company are you from? 您是哪个公司的? Could you tell me what company you are representing? (2)如果碰到了老朋友可以说: )如果碰到了老朋友可以说: What brings you here? 是什么风把你吹来了? 能告诉我您代表什么公司吗? (3)询问是否预约,来访目的 询问是否预约, D ...

商务英语

   日志 上一篇:PPT 背景 下一篇:山西运城震惊世界... |返回日志列表 " " " " 分享 转载 复制地址 选用信纸 转载自 范朝令 2011 年 03 月 16 日 09:39 阅读(3) 评论(0) 分类:天下杂侃 " " 举报 字体:大% o 小 o 中 o 大 国际商务英语口语积累 一、商务: what time would be convenient for you? 你看什么时间比较方便? I'd like to suggest a toast to our coope ...

商务英语

   to allocate(roles) 角色分配 seminar 研讨会,研究小组 advertisement 广告 to cancel (a meeting)取消会议 deadline 截止日期 to adapt 改编,使适应 menu 菜单 vegetarian 素食主义者 criteria 标准,条件 questionnaire 问卷 accommodation 调节;和解 contract 社会关系 convenient 方便的 substantial 可观的;实在的 delivery ...

商务英语

   Business English Certificate 剑桥商务英语 主讲教师: 主讲教师 Susan Unit 1 World of Work Lesson 2 What does your work involve? Objectives By the end of this lesson, you will be able to know: 1. some usual positions in a company 2. how to describe the responsibili ...

热门内容

大学英语精读课程教案

   大学英语精读课程教案 授课题目(教学章、节或主题) : Unit 1 Some Strategies for Learning English 课时安排 授课时间 6 学时 教学目的和要求(分掌握、熟悉、了解三个层次) : 1.掌握:Master the key words, phrases and some useful sentence patterns in the text. 2.熟悉:Understand the structure of the text 3.了解:Grasp t ...

2009年12月大学英语六级真题听力原文

   Section A 11. W: Did you use credit cards on your vacation last month in Europe? M: Sure I did. They certainly beat going around with a wallet full of big bills. But carrying lots of cash is still very common among some older people traveling abroa ...

英语分类

   颜色,红red,黄,yellow,紫色,purple,橙,orange,绿,green,蓝,blue,黑black,白,white,棕色blond, brown,灰色,grey.tank, 是一种皮肤的偏黑的颜色,古铜色 职位:电工elctrican, 电焊工welder, 护士nurse, 司机driver,老师teacher,工程师engineer, 教授prefessor, (照顾小孩的)看护baybysister, 经理manager,将军 general,看护nanny,秘书secr ...

2006年全国中学生英语能力竞赛初赛

   密封线 学号: 学号: 2006 年全国中学生英语能力竞赛初赛 年全国中学生英语能力竞赛初赛 初二年级组试题答题卡 分钟) (总分:150 分 答题时间 120 分钟) 总分: 题 号 得 分 听力部分( 听力部分(30 分) I II III IV Ⅰ 笔试部分( 笔试部分(120 分) Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ 总分 听力部分(共四大题, 听力部分(共四大题,计 30 分) 听辨单词( 小题, Ⅰ. 听辨单词(共 5 小题,计 5 分) 1. 6. 2. 3. 4. 5. 问句应答( 小题 ...

2007年中考英语句型

   2007年中考英语句型 1. as soon as 立刻,一……就…… 2 as…as 和……一样 3 as…as possible 尽可能…… 4 ask sb. for sth. 请求某人做某事 5 ask / tell sb. (how) to do sth. 告诉某人做某事 6 ask/tell sb. (not) to do sth. 告诉某人别做某事 7 be afraid of doing/that 担心…… 8 be busy doi ...