口语
第一课时
Introduction ?、Why take BEC exams? strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study ?、What is International Business English? 什么是国际商务英语? 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括: 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸 国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。 易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等 由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。 ?、How to learn International Business English? 怎样学习国际商务英语? 掌握一定的商务英语词汇、短语和句型。 (
  1) 词汇方面 commercial e.g. The TV show was interrupted by too many commercials. prospect e.g. He called on some prospects but failed to make a sale. make e.g. These products are of Chinese make. The factory manufactured five makes of tractors. (
  2) 短语方面 soft selling hard selling Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach. have a bad year The corporation is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the market There is chance that we’ll manage to break into the UK market (
  3) 句型方面 I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other
hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention… (
  4) 旧词“新义“ honour e.g, All credit cards honoured here. The bank honoured this cheque. cover e.g. I have got myself covered against fire. royalty e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. (
  5) 同义词、近义词、相似词的辨析。
  1) chairman, president, CEO, Managing Director, General Manager.
  2) dealer, merchant, trader, businessman, distributor.
  3) deputy, vice-, associate, assistant.
  4) discharge, unload, land
  5) discount, reduction, rebate, allowance. * 熟悉世界贸易组织。 * 熟悉国际商务英语有关行业的基本术语及其内涵意义。 * 学习国际商务常识,略知相关专业知识。 * 密切了解国际商务最新动态。 ?、BEC2 Content BEC2 考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商 务有关。另外,还考学生的英语语法、结构等内容。 BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。 ?、BEC2 Time . Reading Writing Listening Speaking ( 2 candidates) ?、BEC2 Grades * one overall grade * each skill counts for 25% * candidates also receive profile of performance * Preliminary: two pass grades * Vantage and Advance: three pass grades 40 mins 12 mins ?? Preliminary 1 hr 30 mins ? Vantage 1 hr 45 mins 40 mins 14 mins ?? Advanced 1 hr 1 hr 10 mins 40 mins 16 mins ??
?、Introduction to BP Preparation Resource * vocabulary * textbook 《Pass Cambridge Vantage》 Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明:
  1. 掌握商务词汇短语 E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand E.g. brand image/leader/loyalty/name/power/stretching
  2. 掌握相关商务知识 E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style
  3. 掌握相关背景知识 Tesco, J Sainsbury, Asda 《Working in English》 * mock exam papers: 9 sets ?、Business Research Answering business studies question Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills: Level One Level Two Level Three Level Four Description/Identification Explanation Analysis Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Identify/state/describe.. Explain/outline… Discuss… Examine/assess/analyse.. Critically assess/to what extent…
Responses should: make a point make a point and develop it present two sides of the debate make a point and develop fully with some question of it explain both sides and evaluate
How to answer questions Example question: What determines the price of a product? Example answer: ● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs. Example Question: Should firms train their employees? Answer: By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY. 第二课时 第一讲 Ⅰ Introduction to BV Speaking format conversation presentation discussion criteria pronunciation vocabulary & grammar discourse management interactive communication examiner interlocutor assessor Cambridge examiner Ⅱ Presentation Example
PART 2: Mini-presentation A: WHAT IS IMPORTANT WHEN…? Selecting applicants for a job Working experience Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job. Sample 2 As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills. Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees. Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees. B: WHAT IS IMPORTANT WHEN…? Preparing for a job interview Studying the job advertisement Finding out about the company
Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc. Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for. Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.” Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the
interview with your friends, for example, is a good relaxation exercise that can install confidence in you. Ⅲ Presentation Discourse Management
  1. Opening Sentence Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…
  2. Body (一般讲 2-3 个要点,根据语速和知识点调整) 个要点, 据语速和知识点调整) First,… Second…. Third,…
  3. Closing Sentence Anyway, that’s why I think so. Thank you very much. Thank you for taking your time. Thank you for listening. 第三课时 第二讲 Ⅰ Conversation PART 1: Exchange personal information This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting. Activity 1: Asking each other’s name (including spelling), hometown, occupation, hobbies Further probing: describe your hometown (location, city, town, village) climate, population, etc. Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation. Further probing: asking each other about marital status/ with or without boy friend/girlfriend. Asking for opinion on married/single life, which is better? Further probing: asking each other about hobbies. Possible Questions
  1) What’s your registration number?
  2) What’s your name? How do you spell your name? How do you spell your family name / surname / last name?
  3) Where are you from? Would you say it’s a good place to live in? (Why?) Suggested Answers and Note My registration number is… My last name is… My given name is … , but my friends always call me…, my English name. You can call me…, if you like / wish. nickname Weather Transportation Environment
Do you like living in…? Where would you like rather live…or…? (Why?) Do you think it would be better to live in… or…? (Why?)
Housing Houses are pricey in this area. Night life (exciting, dynamic) Local people Local government Job opportunities Resorts (skiing) Atmosphere selling points
Possible Questions
  4) Do you come from a large family or a small family? Can you tell me a bit about … in your family?
  5) Do you work or are you a student in…? What do you do? What do you study? What’s your major? What do you like most about your job? (Why?) What do you like most about your studies? (Why?)
Suggested Answers and Note Extended family Nuclear family
Major v. I majored in… , and minored in…
Ever since I was a child, I was interested in… Job Satisfaction Interesting & challenging Traveling opportunity Training (career development) Financial benefits
Free Time Do you have much free time?
Particular reason Cultivate a hobby It’s never too late to take a hobby. Churchill Outdoor activities: Sports: tennis / golf / baseball / attend the gym / fitness center Work out=exercise Recharge the battery:
How do you spend your free time? What do you do in your free time? What’s your hobby?
Why do you like…? Is there any particular reas
 

相关内容

新东方商务英语

   新东方商务英语 Bring Enterprises To The World ┍痉桨附鲇糜谒?降呐嘌岛献鳎?淳?砜桑?坏媒?鋈魏文谌荽?ジ谌交蛴米魉谩F渲兴峒澳谌莶⒎撬?胶贤?谌荩?鑫? 作建议。具有法律效用的内容,依照双方签订的合约为准。 Bring Enterprises To The World 新东方教育科技集团 " " 中国第一家在海外上市的教育机构 中国威望最高、规模最大、 中国威望最高、规模最大、科目最全的航母 级培训机构 全球拥有北京、上海、广州、深圳、多伦多、 全球拥有北 ...

商务英语词汇必备

   习惯包装 Usual packing/ customary packing 分批装船 partial shipment 装船单据 shipping document 水渍险 with average or with particular average ( W.A. or W.P.A) 保险单 insurance policy 承兑交单 documents against acceptance 虚盘 non-firm offer 执行订单 to carry out/execute/fulfi ...

商务英语

   120 句商务英语交际礼节实用套语 一轮会谈 one round of talks 决议 resolution 谅解备忘录 memorandum of understanding 现在开会 I declare the meeting open. 请…发言 I invite the representative of …to take the floor. 下面我给各位简要介绍一下北京的经济情况 Nnow I would like to give you a brief overview of ...

商务英语

   LOGO 商务英语 教师: 教师:汪海燕 授课班级:国贸0811 授课班级:国贸 课时: 学时 课时:70学时 考核方式: 考核方式:考试 Situations: 交往的想法, 交往的想法,但不知道如 何介绍自己 ?你是否有进入外企实 习或工作的想法? 习或工作的想法? ?你是否想即能提高英 语考级水平, 语考级水平,又能在实际 的生活和工作中应用到 www.themegallery.com ?你是否有与外国朋友 商务英语 Company Logo Unit 1 Introductions ...

商务英语

   A.介绍信 Letters of Introduction . 1. Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones and will always b ...

商务英语

   现在就业市场竞争越来越激烈,要在日趋激烈的竞争中立于不败之地,成为永远的“胜利者”,就必须能说 一口流利的求职英语,掌握“面试技巧”。提高面试技巧的关键就在于对面试官所要提出的问题做到胸有成竹。 我们通过对大量面试资料的分析,发现一些典型的问题在各种面试中反复出现,恰恰是这些看似平常的问 题使许多应聘者失去了得到理想工作的机会。所以在面试篇中,我们将逐个对这些常见的面试问题进行讲解, 并提供得体应答例句。相信面试篇能助您充满信心地在面试中侃侃而谈,在最激烈的竞争中脱颖而出。 下面就让我们开始 ...

商务英语

   商务英语 公司部门名称( 公司部门名称(Company Department Designations) ) Accounting department 财务部 Wholesale department 批发部 Transportation department 交通/运输部 Sales department 销售部 Retail department 零售部 Research and development department 研发部 Quality department 质量部 Pur ...

商务英语

   口语 第一课时 Introduction ?、Why take BEC exams? strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study ?、What is International Business English? 什么是国 ...

商务英语

   to allocate(roles) 角色分配 seminar 研讨会,研究小组 advertisement 广告 to cancel (a meeting)取消会议 deadline 截止日期 to adapt 改编,使适应 menu 菜单 vegetarian 素食主义者 criteria 标准,条件 questionnaire 问卷 accommodation 调节;和解 contract 社会关系 convenient 方便的 substantial 可观的;实在的 delivery ...

商务英语

   商务英语常用口语 1 Do I have to make a reconfirmation? 我还要再确认吗? 2 Is there any earlier one? 还有更早一点的吗? 3 Could you tell me my reservation number, please? 请你告诉我我的预订号码好吗? 4 Can I get a seat for today's 7:00 a.m. train? 我可以买到今天上午 7 点的火车座位吗? 5 Could you change ...

热门内容

2010年6月英语四级作文万能模板(6月11日更新)

   2010 年 6 月英语四级作文万能模板 写作模板一 写作模板一: 图表式作文 1. 上图所示为某校大学生平均每周使用 计算机的时间: 1990 年(2 hours) ,1995 年(4 hours),2002 年(14 hours),请描述 其变化; 2. 请说明发生这些变化的原因(可从计算 机的用途,价格或社会发展等方面加以说 明) ; 3. 你认为目前大学生在计算机使用中有 什么困难或问题. It is obvious in the graph/table that the rate/ ...

2011高考英语一轮复习 题型突破 书面表达8

   书面表达突破(八) ? ?答题型作文 原题再现 最近,你们学校的个别学生因为不适应学校的生活,感到压力很大,很苦恼,甚至产生了 退学的想法。你们班为此要组织一次关于“How to deal with stress”的演讲。请你为此写 篇演讲稿。 要点如下:1.增加自信; 2.学会放松,体育锻炼是最好的放松方法; 3.向家人或朋友倾诉。 要求:1.可适当增加细节,以使文意通顺; 2.词数 150 左右。 写作模板 学生习作 Boys and girls, Currently,there is ...

中考英语529个基础词汇

   课标五级词汇高频词汇共 529 个 单词 a (an) able about accept across act action after again against age ago agree air all allow almost along already also although always among and another answer any anything appear area arm around art as ask at away back bad (wors ...

八上英语单词表中文

   八年级上册 Module 1 v.翻译 n.翻译 v.改正;纠正 v.将……配对 v.给……标号码 v.重复 n.语法 n.语音;发音 n.写作;文章 n.标点符号 n.拼写 n.学期 n.建议 n 写下,记下 n.错误 n.笔记本 adv.其他 n.收音机 n.报纸 n.(书面或口头的)信息, 信 笔友 pron.各个,每个 pron.不同的人(或物) 互相 adj.<口>好极了;卓越的, n.管弦乐队 v. 发送;寄 n.语言 v.提高 adj.主要的;最重要的 v.看;注视 ...

新概念英语第三册 2-11 课

   Lesson 2 Thirteen equals one 十三等于一 一、【Text】课文 Our vicar is always raising money for one cause or another, but he has never managed to get enough money to have the church clock repaired. The big clock which used to strike the hours day and night was ...