《商务英语书信写作》 目录 第二章商务业务信函范例 ....................................................................................................... 10 第一节资信调查函 ............................................................................................................... 10
  1.咨询函 ................................................................................................................................ 10
  2.向银行查询新客户资信情况 ........................................................................................ 10
  3.向客户查询信用及经营情况 ........................................................................................ 10
  4.带附表的资信调查函 .................................................................................................... 11
  5.资信调查有利回函,并给予建议 ................................................................................ 11
  6.信用调查有利回函,告知敬请放心 ............................................................................ 11
  7.资信调查不利回函,告知管理不善 ............................................................................ 12
  8.信用调查不利回函,告知经济信用不佳 .................................................................... 12
  9.表明无法提供确切意见而致歉 .................................................................................... 12
  10. 请求老客户作为资信证人 .......................................................................................... 13
  11. 要求对方提供资信资料 .............................................................................................. 13
  12. 同意试销前的资信要求 .............................................................................................. 13 第二节促销函 ............................................................................................................... 14
  1.传感剃须刀广告海报 .................................................................................................... 14
  2.男用喱宣传海报 ........................................................................................................ 14
  3.香波的报纸广告 ............................................................................................................ 14
  4.便携式小型冰箱宣传册 ................................................................................................ 15
  5.推荐地毯 ........................................................................................................................ 16
  6.推荐替代品 .................................................................................................................... 16
  7.推荐新产品 .................................................................................................................... 17
  8.一般性推销 .................................................................................................................... 17
  9.描述产品 ........................................................................................................................ 17
  10. 写给不经常联系的客户 .............................................................................................. 18
  11. 推销教育课程 .............................................................................................................. 18
  12. 推销会议场所 .............................................................................................................. 19
  13. 向老客户推销新产品 .................................................................................................. 19
  14. 为商贸指南征集广告 .................................................................................................. 20 第三节建立贸易关系 ........................................................................................................... 20
  1.亲抵进行业务调查 ........................................................................................................ 20
  2.咨询信 ............................................................................................................................ 20
  3.表达建立业务关系的意愿 ............................................................................................ 21
  4.参观展位后要求建立贸易关系 .................................................................................... 21
  5.通过自荐信建立商务关系 ............................................................................................ 21
  6.要求推荐客户 ................................................................................................................ 22
  7.由朋友介绍的公司 ........................................................................................................ 22
  8.从广告中得知客户信息 ................................................................................................ 22
  9.索取资料 ........................................................................................................................ 22
  10. 寄送资料 ...................................................................................................................... 23
  11. 与过去有贸易往来的公司恢复联系 .......................................................................... 23
  12. 寻求电子制品合作伙伴 .............................................................................................. 23
  13. 寻求纺织品贸易伙伴 .................................................................................................. 24
  14. 进口商与出口商的联络信 .......................................................................................... 24
  15. 出口商与进口商的联络信 .......................................................................................... 25
  16. 接受建立业务关系函 .................................................................................................. 25
  17. 拒绝建立业务关系函 .................................................................................................. 25

  18. 回函拒绝申请交易 ...................................................................................................... 25
  19. 要求对方刊登推销广告 .............................................................................................. 26
  20. 索取样品 ...................................................................................................................... 26
  21. 请求担任独家代理 ...................................................................................................... 26
  22. 拒绝对方担任独家代理 .............................................................................................. 27
  23. 同意对方担任独家代理 .............................................................................................. 27
  24. 物色代理商 .................................................................................................................. 27
  25. 欢迎新代理商 .............................................................................................................. 28
  26. 要求试销 ...................................................................................................................... 28
  27. 同意试销 ...................................................................................................................... 28 第四节价格谈判 ................................................................................................................... 29
  1.第一次询价 .................................................................................................................... 29
  2.答复第一次询价 ............................................................................................................ 29
  3.询问价格与优惠条款 .................................................................................................... 29
  4.答复价格,告知优惠条款 ............................................................................................ 30
  5.问询到岸价格 ................................................................................................................ 30
  6.答复价格并告知细节 .................................................................................................... 30
  7.中国进口商询盘 ............................................................................................................ 31
  8.报同类产品虚盘 ............................................................................................................ 31
  9.提供代用品报盘 ............................................................................................................ 31
  10. 传真报实价 .................................................................................................................. 32
  11. 最优惠报价 .................................................................................................................. 32
  12. 中国出口商报盘 .......................................................................................................... 32
  13. 国外出口商回复询盘 .................................................................................................. 33
  14. 答复网上询盘 .............................................................................................................. 33
  15. 报虚盘 .......................................................................................................................... 34
  16. 报实盘 .......................................................................................................................... 34
  17. 折价优惠 ...................................................................................................................... 35
  18. 回复只能维持现价 ...................................................................................................... 35
  19. 加价前优惠大客户 ...................................................................................................... 35
  20. 还盘函 .......................................................................................................................... 36
  21. 返还盘函 ...................................................................................................................... 36
  22. 接受价格函 .................................................................................................................. 36
  23. 涨价通知函 .................................................................................................................. 37
  24. 说明涨价原因 .............................................................................................................. 37
  25. 询价函 .......................................................................................................................... 38
  26. 对询价函的回函 .......................................................................................................... 38
  27. 价目表范例 .................................................................................................................. 38
  28. 回函拒绝还盘 .............................................................................................................. 38 第五节订货 ................................................................................................................... 40
  1.订单样本 ........................................................................................................................ 40
  2.电子邮件订单 ................................................................................................................ 40
  3.正式订购函 .................................................................................................................... 41
  4.附寄订单的信函 ............................................................................................................ 41
  5.通知接受订单 ................................................................................................................ 41
  6.确认订单 ........................................................................................................................ 41
  7.试购函 ............................................................................................................................ 42
  8.确认收到订单 ................................................................................................................ 42
  9.使用现金支票下订单 .................................................................................................... 42

  10. 使用交货付款方式下订单 .......................................................................................... 43
  11. 使用信用卡订货 .......................................................................................................... 43
  12. 通知有货,准备发运 .................................................................................................. 43
  13. 通知订货方暂无存货 ..
 

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