Going digital and new patterns of work
商务电子化与新型工作方式
Going digital and new patterns of work
Office automation Setting up company website Internet marketing
单词1 单词1
magnetic [m?g‘n?t?k] a.
  1. 磁铁的; [m?g‘n? 磁铁的; 磁性的; 磁性的;有磁性的
  2. 地磁的
  3. 有吸引 力的, 力的,有魅力的 flux [fl?ks] n.
  1. 流出
  2. 涨潮
  3. 变迁 [fl? selectric [si‘lektrik] n 电动打字机

  1.Office automation
Office Automation is a general term that includes a wide range of applications of computer, communication and information technologies in office environments. Though automation is in a continual state of flux, the size of the market is huge, with annual investments measured in billions of dollars.
Automation has altered not only our work environment, but our very concept of work. The technology we see today had its start in the 1960s, when 3 clearly identifiable streams of development became evident. The first was computing
The second stream of technological development was in the area of text processing. In the mid-1970s IBM introduced a product midcalled the MCST - Magnetic Card Selectric Typewriter While the first 2 streams were centered around the processing of information in the office, the third, COMMUNICATIONS TECHNOLOGY, focused on the movement of information from one place to another.
The most dramatic shift for business in communications technology has been the Internet. Increasing use of the Internet in the form of e-mail and ewebsites is transforming the work environment. The Internet has broken down traditional geographic barriers to communication, opened up markets, and created an environment of almost instant feedback.
As the government policy of convergence makes high-speed Internet the norm, highbusinesses will rely more and more on the Internet for their communication needs. Today, we continue to see major developments in several areas like ipad1&
  2.A lot of people believe that the age of flat computer has arrived.
The Impact of Office Automation
The computer is changing the office environment much like the automobile has changed the city. Effectively integrated office automation systems may result in the restructuring of entire organizations, with the emergence of new structural configurations and the elimination of departments or entire divisions. The new information technologies have led to a large reduction in the size of the average organization's middle ranks.
Moreover, the workers who remain are no longer tied to a centrally located office: telecommuting has become a new trend in the business world. On the positive side, this trend enables individuals to work from the comfort of home; on the negative side, this lack of a common office environment may contribute to the erosion of the city core..
The new technologies may also have the potential to strengthen the power of transtransnational corporations, displacing many people whose jobs will be automated. In most organizations office automation has been viewed as a means to computerize old procedures and to make employees more productive, rather than to make the organization more effective.
There is a rising level of fear of the new technologies and the impact they will have on job security and on the privacy of the individual . There is also concern that organizations do not develop if adapt to the new technologies unsuccessfully. It is safe to say, however, that the technologies will have a significant impact on the working lives in the coming decades.
生词
URL: web address

  2.Setting up company website
When setting up a company website, it’s important to consider how the website work efficiently. Among many benefits, a website can be an important way to compete for customers, including potential customers from overseas, to become more involved and proactive in gaining web competitive edge. Also it can act as another sales tool available to the salespeople and save cost if you use it as a distribution channel and
distribute material to customers or potential customers. It can assist a company’s current customer base in helping to answer product or service questions. Once a website is set up, you have to promote it to ensure that your customers and prospects will know about your website. You can promote your site address
online through E-mail marketing, online Ereferral system by which you are linked with other sites with similar audiences, online press release. Old- fashioned offline Oldmarketing methods also apply. Make sure your URL appears on all your marketing and other print, such as advertisements, stationery, press releases, and brochures and leaflets.
Designing is also important. It should be done in line with the company’s mission or vision and put its best image on the web.
Come on
没多少了
生词
cyberpromotion 网上促销 advent [‘?dv?nt] n.
  1. 出现;到来
  2. 基督降临; [‘?dv? 出现; 基督降临; 降临节 sweepstakes [‘swip,steks] n.
  1. 赌金的独得; 赌金的独得; 总赌金
  3.彩票抽奖
  4.保龄球锦标赛
  3.彩票抽奖
  4.保龄球锦标赛 HardHard-copy
  1.电脑打印稿
  2. 硬拷贝
  1.电脑打印稿
  3.复印文本
  4.原始底图
  3.复印文本
  4.原始底图 blend :[blend]
  1.使混和,使混杂;使交融
  1.使混和,使混杂; [(+with/into)]
  2.染黑(毛皮)的毛
  2.染黑(毛皮)
glamorous [‘gl?m?r?s]富有魅力的; [‘gl?m?r?s]富有魅力的; 迷人的

  3.Cyberpromotion
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television brought about a revolution in product and service. Between 1949 and 1951,advertising on television grew 960 percent. Today the Internet
is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like sweepstakes, contests, coupons and rebates. In 1996 World Wide Web advertising revenues topped $300million.
Effective online marketers don’t merely transfer hard-copy ads to cyberspace. hardSuccessful sites blend promotional and nonnon-promotional information indirectly delivering the advertising messages. To encourage visits to their sites and to create and cultivate customer loyalty ,companies change information frequently and provide many opportunities
are using ”push” technology, which automatically delivers customized news and other information to users’ computers when they log onto the internet. Although organisations like Nielsen Media Remains difficult to assess how many times the same person looks at an ad and who that person is.
Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed wellmarketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
最后赠送几个时髦的词汇
Indemnificatory housing Differential power prices Double dip Affordable housing Group purchase Low rent housing Face job 保障性住房 差别电价 经济二次探底 经适房 团购 廉租房 面子工程
 

相关内容

商务英语翻译2.ppt-商务英语翻译2

   练习(第四、五章增词法与减词法) 练习(第四、五章增词法与减词法) 1. I knew it quite well as I know it now. 2. As he sat down and began talking, words poured out. 3. This typewriter is indeed cheap and fine. 4.The Americans and the Japanese conducted a completely secret exchange ...

英语ppt

   Unit 1 Lesson4 An exciting trip (激动人心的旅程) LOGO ?熊灿 熊灿 Diagram 教 材分析 教学对象 教学目标 教学方法 教学媒体 教学过程 www.themegallery.com 1 2 3 4 5 6 Company Logo 一. 教材分析 Teaching material 教材的地位和作用 本课选自由外语教学与研究出版社出版的《新概念 本课选自由外语教学与研究出版社出版的 新概念 英语》的第二册第一单元的第六课。 英语》的第二册第一单元 ...

英语ppt

   Healthy eating Red food protects our heart Red food mainly refers to the tomatoes, red chili. These two red food contains rich vitamin C and vitamin A, can enhance the person's physical and relieve stress caused by working the fatigue. Chili contai ...

英语ppt

   英语八年级上册 Unit4 How do you get to school? (Section A 1a-1c) 良田学校 张蓉 一、教材分析 1.教材的地位、作用及前后联系: 教材的地位、作用及前后联系: 教材的地位 ● 新目标英语八年级上册第 单元第一课时。 新目标英语八年级上册第4单元第一课时。 单元第一课时 话题:交通工具,贴近学生的实际生活。 ● 话题:交通工具,贴近学生的实际生活。 ● 与第 单元联系紧密,承接上一单元的假期计 与第3单元联系紧密 单元联系紧密, 划,可增加交通 ...

英语ppt

   Four Parts One Tow Three Four 1.你欠我一个人情。 You owe me one. 2.由你决定。 It‘s up to you. 3.我会留意的。 I‘ll see to it . 4.你出卖我! You set me up! 5.我做到了! I just made it! Atomic Kitten - The Tide Is High The Tide is high but I'm holding on. ' I'm gonna be your numb ...

英语ppt

   B e s t W i s h F o r Y o u Unit 2 The power of words The power of words People who are good at words will have power or influence. The Power of a Note Before reading Global reading Detailed reading After reading Before reading The art of communica ...

英语ppt

   Section A Junior Middle School Xu Yan father (父亲)and mother(母亲) =parents 父母亲 an office worker. 办公室工作人员 a businessman 生意人 A driver A doctor A nurse A farmer A cook A teacher A student 1.当询问某人职业时用: What does/do sb. do? =What is sb? e.g. (1) What is K ...

英语ppt

   SWEET WORLDS IN MOVIES Tanic " God shall wipe away all the tears from their eyes, and there shall be no more death. Neither shall there be sorrow or dying, neither shall there be any more pain, for the former world has passed away. 上帝 擦去他们所有的眼泪. 擦 ...

英语ppt

   第十三章 开放经济下的宏观 经济的内外均衡 第一节 开放经济条件下的内外均衡 一、开放经济条件下的政策目标 内部均衡:充分就业、物价稳定 外部均衡:国际收支平衡 二、内部均衡与外部均衡的关系 1. 内外均衡的一致与米德冲突 内部状态 1 2 3 4 经济衰退/失业增加 经济衰退/ 经济衰退/ 经济衰退/失业增加 通货膨胀 通货膨胀 外部状态 国际收支逆差 国际收支顺差 国际收支逆差 国际收支顺差 2. 米德冲突的根源 ◆ 国内经济情况的变化 ◆ 贸易伙伴之间的相互影响 ◆ 国际金融市场变化 ...

英语ppt

   1. 2. 3. Chapter 1 中国标志(国旗、国徽、国歌、首都); 中国地理位置、地形、人口、民族、经济改革; 学生家乡的自我介绍。 一、Chinese Symbols National Flag: 1)The red color of the flag symbolizes revolution and ( the yellow color of the stars the golden brilliant rays radiating from the vast red land ...

热门内容

2011中考英语考前错题本 (E字母篇)

   2011 中考英语考前错题本 (E 字母篇) 字母篇) each  [误] Every of them has his habit. [正] Each of them has his habit. [析] each 可以作形容词,但也可作代词,而 eve ry 只能作形容词。 [误] The manager comes to America almost each month. [正] The manager comes to America almost every month. ...

初二英语教学工作总结

   初中初二八年级上学期上册英语学科教学工作总结,质量分析下载大全 (原创) 初二英语教学工作总结 本学期我担任初二四班的英语教学工作。经过一个学期的努力,获取了很多宝贵的教学经验。以下是我在 一、努力建立融洽的师生关系。 相对来说,初中生比小学生独立性强,自尊心也逐渐增强,渴望得到尊重。师生之间只有互相尊重,互相信 系,从而促进学生学习的兴趣。所以我必须树立正确的学生观,正确认识学生的主体地位。我用自己满腔的 耐心细致地指导学生,沟通和学生的思想感情,使自己成为学生欢迎和爱戴的人。上课时我是学 ...

英语时间表示方法

   英语时间表示用语 时间表达方法 4:00 four o'clock four 4 o'clock 04:00 four in the morning 4 a.m 16:00 four in the afternoon 4 p.m 9:00 nine o'clock nine 9 o'clock 09:00 nine in the morning ...

职称英语常用语法详解

   本文由度注贡献 pdf文档可能在WAP端浏览体验不佳。建议您优先选择TXT,或下载源文件到本机查看。 中华英语学习网 www.100yingyu.com 官方总站:圣才学习网 www.100xuexi.com 职称英语常用语法详解 第一讲 词类、名词的数与格 一、词类: 英语中主要有:名词、动词、形容词、副词、介词、连接词、冠词等。对于初学者,必须搞清。 1、名词(包括代词和数词):在句子中作主语、宾语、表语和另一名词的形容词。 2、动词:见第二讲 3、形容词:可在句子 ...

2010年成人高考专升本英语真题试题及答案

   青年人成考网 http://www.qnr.cn/stu/zixue/ 2010 年成人高考专升本英语真题试题及答案 1 青年人成考网 http://www.qnr.cn/stu/zixue/ 2 青年人成考网 http://www.qnr.cn/stu/zixue/ 3 青年人成考网 http://www.qnr.cn/stu/zixue/ 4 青年人成考网 http://www.qnr.cn/stu/zixue/ 5 青年人成考网 http://www.qnr.cn/stu/zixue/ ...