《商务英语》授课教案 商务英语》
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学习情境 学习单元 授课班级 目标群体 学习环境
Developing and Receiving Clients Entertaining Clients 授课时间 2009 年 10 月 理论实践一体 授课教师 课时 马玲玲 4
  10,510820 , 课型 5108
  30,510840 , Business English majors Language Lab.

  1. Make reservations 能力目标
  2. Make introductions
  3. Make, receive and decline invitations
  4. Entertain visitors
  1. Understand the importance of entertaining foreign 教学目标 知识目标 clients.
  2. Be familiar with cultural differences.
  3. Practice a collaborative speaking task. 素质目标 教学方法
  4. Practice listening for specific information resources. Have cross-cultural awareness in receiving visitors
Project approach, Situation simulation approach
Design of the lesson: Steps:
  1. Design a task in the form of a project
  2. Prepare the necessary learning materials.
  3. Divide the students into several project teams and assign the task to each team.
  4. The students finish the task in the project team.
  5. Invite one of the team members in each project team to present their achievements to the class
  6. The teacher and students make comments on the performance of each team.
商务英语 《商务英语》授课教案 商务英语》
教学过程 导入新课 分组 时间分配 分钟) (分钟) 5 2 教学内容 说明本次课程意义 教学方法、 教学方法、教学目的 讲授, 讲授,提问 备注 主要以提高学生学习兴趣
分组、 人一组, 分组、2-4 人一组,每 项目教学法 组选出负责人 下达任务书、 布置任务、 了解课堂步骤 、 明确 下达任务书、 布置任务、 了解课堂步骤、 要求每组学生在给定的 学习任务 角色和环境下完成工作 项目教学法 根据引导问题和学习资 分组讨论分析专业知 识 。 启发引导、随时 料,完成知识学习 启发引导 、 发现并解决问题 小组汇报学习成果 根据各组汇报内容分析 总结, 总结,指出不足之处 说明本次课程意义 讲授, 讲授,提问 角色扮演法 提高语言表达能力
可以自由分组、男女搭配分组、 可以自由分组、男女搭配分组、教 师指定分组等形式进行 教师需讲解任务书中主要内容
讲授关键知识、小组讨论学习、 讲授关键知识、小组讨论学习、过 程引导 小组推荐或教师指定人员进行汇报 求同存异, 求同存异,对学生所做汇报内容不 持否定态度 主要以提高学生学习兴趣 可以自由分组、男女搭配分组、 可以自由分组、男女搭配分组、教 师指定分组等形式进行 教师需讲解任务书中主要内容
分组汇报 点评、 点评、总结 导入新课 分组
35 10 5 2
分组、 人一组, 分组、2-4 人一组,每 项目教学法 组选出负责人 下达任务书、 布置任务、 下达任务书、 布置任务、 要求每组学生在给定的 角色和环境下完成工作 角色和环境下完成工作 根据任务要求、 根据任务要求、组内分 工、各小组协同完成项 目任务 小组汇报学习成果 总结, 总结,指出不足 了解课堂步骤、 了解课堂步骤 、 明确 学习任务 项目教学法 分组讨论、 分组讨论、分析 提高协作能力 角色扮演法 提高语言表达能力
教师讲授关键知识, 教师讲授关键知识,注重过程引导
小组推荐或教师制定人员进行汇报 教师点评、 教师点评、学生点评 求同存异,对学生所做汇报内容不 求同存异, 持否定态度 求同存异、 求同存异、范例引导 完成能力迁移
3 总结,指出不足, 总结,指出不足,给出 范例 第二课堂内容
小结 布置作业
5 2
(课后)教学总结 课后)教学总结 学生能够了解招待外国客户的流程,注意事项,了解各国的文化差异,并能够将所说知识应用于真实案例。 学生能够了解招待外国客户的流程,注意事项,了解各国的文化差异,并能够将所说知识应用于真实案例。 语言应用能力和职业素质得到提高。 语言应用能力和职业素质得到提高。
Task Assignment
Task Entertain a Foreign Client Properly
  1. Make reservations
  2. Make introductions
  3. Make, receive and decline invitations
  4. Entertain visitors
  5. Have cross-cultural awareness in receiving visitors

  1. Students in the project team must cooperate with each other and finish one part of the task.
  2. Make records about everything when finishing the project, including the task of each team member, the contents of discussion and so on.
  3. One of the team members will be asked to present the achievement of his team to the class.
  4. Ask the teacher for help if students have any questions.
  1. Study the learning materials and allocate roles among the team members.
  2. Group discussion.
  3. Decide on your ways of entertaining a foreign client.
  4. Act out the dialogues and simulate the real situation.
  5. List the dos and don’ts of entertaining foreign clients.
  7. Mark grades for other teams and vote for the best team and top performer.
  1. Teamwork is required when completing the project.
  2. Attention must be paid to culture differences and business etiquette.
Learning Materials
  1. What are the typical stages of the reception?
  2. What should we consider when we entertain the foreign visitor?
  3. Could you list as many examples of table manners and eating etiquette as possible?
Various Ways of Entertainment
There are many ways to provide acceptable local entertainment for visitors. Typical ideas are arts and cultural events such as theatre, cinema, concerts, exhibitions, famous monuments and buildings, or sports events, such as golf ,tourist trips, excursions, restaurants and bars ,etc. As well as more private corporate hospitality such as parties, receptions, and possibly invitations to someone's home though this is highly culture--dependent and may be more common in the USA, the UK and some parts of Continental Europe than elsewhere. Dinner is usually the most important meal of the day in the West. It is served in the evening. Dinner usually consists of one, two or three courses such as: soup, meat and vegetables, and dessert. But on Sundays or special occasions a more elaborate meal is sometimes prepared at noon or later (when it is called lunch) or in the evening from about 7 p.m. onwards. Sometimes, on formal occasions, family members change their clothes before dinner. There may be a number of different courses served at dinner-the usual order in which they are served is served is an appetizer, soup, fish, meat with vegetables, salad, dessert, cheese and coffee. However, all these courses are not always served on every occasion. One or two courses are more usual.
Etiquette in Business
■ Learn how to say , " Thank you " and " Goodbye " in every foreign language you will use . ■ Show appreciation for the culture , music , and art of the country you are visiting or the country your guests are from . ■ Don't make comparisons of dietary customs , holidays , religion , and forms of government . ■ Keep in mind that business is more formal in all countries other than the U.S.A Conduct yourself accordingly . ■ Be punctual . ■ Be well groomed . ■ Hand - shaking is very important in Europe . Wait for ladies to extend their hands first . ■ Be courteous and respectful and do nothing that would offend your guests" pride .
Table Manners
a . Don't wipe your face with a napkin ; use it to wipe your mouth only . b . Don't put too much food into your mouth . c . Don’t chew with your mouth open or make loud noises when you eat.
d . Women shouldn’t leave a lipstick mark on their glass.
e . Don’t order one of the most expensive things on the menu, and don’t order more than two courses unless your host suggests that it’s all right. Also, don’t order a first course if no one else does. f . Don’t ask for a “ doggy bag”, and try not to order more than you are going to eat.
Principles for Seat Arrangement
■ Host and hostess should be seated separately at each side of the table to take care of the table . ■ Male and female should be seated separately around the table . ■ The right hand seat is more important than the left hand seat . ■ The people near the host and the hostess are more important . ■ The most important person should be seated at the right hand of the host .


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