商务英语写作
Chapter one An overview of business writing
课程简介
本课程是国际商务从业人员必备的 核心业务课程之一。 核心业务课程之一。通过介绍公司商务 活动中各种英文业务函件的写作格式和 内容, 内容,使学生在相对真实的商务环境中 提高英语水平。 提高英语水平。熟练掌握商务活动中常 用的基本术语及表达技能, 用的基本术语及表达技能,培养和提高 业务工作能力. 业务工作能力
课程内容
本课程主要学习信例, 本课程主要学习信例,尤其是学习商务 运作环节中有代表性的信例。 运作环节中有代表性的信例。为了适应 国际写作趋势的变化及满足商务环境的 需要,将教授包括备忘录、销售信、 需要,将教授包括备忘录、销售信、邀 请信、投诉、理赔、申请信、报告、 请信、投诉、理赔、申请信、报告、英 文简历、 文简历、合同等在内的多种形式的信函 写作。 写作。
学习方法
《商务英语写作》是一门实践操作性很强的课 商务英语写作》 也就是说, 程。也就是说,要达到正确拟写商务信函及各 种商务公函的目的,仅有理论是远远不够的。 种商务公函的目的,仅有理论是远远不够的。 还必须通过理论联系实际的方法, 还必须通过理论联系实际的方法,大量练习书 写商务活动中各种有代表性的信函, 写商务活动中各种有代表性的信函,才能深入 体会何为七个“C’S”写作的基础理论知识 写作的基础理论知识。 体会何为七个“C’S”写作的基础理论知识。 更重要的是通过学习信例, 更重要的是通过学习信例,熟悉各类信函中所 包括的词汇、短语、 包括的词汇、短语、句型以及习惯表达方式等 以求达到掌握并熟练使用的目的。 等,以求达到掌握并熟练使用的目的。
沟通无处不在
Plan Products Hire Training
Motive
Coordinate
Persuade
Bill
Build Goodwill
沟通的形式
Verbal Communication
  1.face to face
  2.Phone conversations
  3.Informal meetings
  4.Email messages
  5.Letters
  6.Memos
  7.Reports
沟通的形式
Nonverbal communication
  1.Pictures
  2.Logo
  3.The size of office
  4.Facial expressions
  5.Eye contact
  6.Gestures
  7.Body language
沟通的七个要素
Source Audience Goal Context Message Media Feedback
小案例:入乡随俗
美国统一联合有限公司,认为时机已经成熟, 该把它在国内销售给两代人的精美产品推广到全世 界了。它派副总裁哈里到欧洲去开拓市场。哈里的 第一站是伦敦,他和银行家做了简短会谈?通过电 话。他同样轻松地与巴黎人打交道:在银色之旅宾 馆订了午餐,他这样招呼他的客人,某工业工程公 司的总裁:“雅克,叫我哈里好了。” 在德国,哈里先生像一个发电站。他快速的做 了一个长篇的、像艺术作品一样的营销讲话,并辅 以图表和视听材料,以显示来自佐治亚的他知道如 何做生意。
小案例:入乡随俗
在去米兰的飞机上,他与邻座的日本商人 开始交谈。他把名片扔在对方的托盘上,当他 们告别时,他与对方热情握手并抓住了对方的 右臂。后来,在他与一位意大利包装设计公司 的所有与会者见面的时候,哈里先生穿着他舒 适的条形灯心绒运动外衣、 卡其布裤子和帆布 鞋。人人都知道意大利人是逗趣和放松的人, 不是吗? 错了,六个月过去了,统一联合公司除了 收到一堆帐单以外,在这次旅行中未获任何成 果。在欧洲,没有人对哈里着迷。
小案例:入乡随俗
英国:通常不用电话做生意。商业招待往往在 午餐时进行,而不是在晚餐时。 法国:法国人对陌生人非常正规,不喜欢太快 的亲近,不愿意被陌生人直呼其名。 德国:他们不喜欢夸张和卖弄。喜欢和内敛沉 稳的商人做生意。 日本:日本属于“无碰触文化” ,随意的碰触 会被认为是失礼和狂妄自大。 意大利:对时装非常敏感。他们穿着漂亮并崇 尚创造,对别人俗丽或不得体的服装感到吃惊。

  1. Why the ability to write is a business asset? A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage.

  2. Writing Principles of business Letters
Five-steps

  1) Preparing Objective, Reader, Scope
  2) Formatting Layout of the document
  3) Organizing Gathering information, sorting details, and making outlines.

  2. Writing Principles of business Letters
Five-steps
  4) Drafting Start where you feel the most comfortable. Don’t worry about possible mistakes Focus on the ideas you want to present.
  5) Revising Check on the overall tone and format. Ask for advice from colleagues.
Directions: Revising Box
Does my writing include every element of a business letter? Am I clear about my writing purpose? Have I made effective use of layout and white space in the letter? Have I sorted out the facts appropriately? Have I organized the contend logically? Have I written it concisely and politely? Have I checked everything including grammar, punctuation and spelling?

  2. Writing Principles of business Letters
7 “C”

  1) Courtesy 礼貌
Treating people with respect and friendly human concern.
  2) Consideration 体谅 Consider the reader’s desires, problems, circumstances, emotions and reactions.

  2. Writing Principles of business Letters

  3) Correctness 正确 Choosing the correct level of language and using accurate information and data.

  4) Conciseness 简洁
To write in the fewest possible words without sacrificing completeness and courtesy.

  2. Writing Principles of business Letters

  5) Clarity 清楚
Short familiar words and simple short sentences are better for this purpose.

  6) Concreteness 具体
Give vivid,specific and definite information.

  7) Completeness 完整
Include all the necessary information and data in the message to help senders get receiver’s response.
Three ways to achieve 7 Cs
You Attitude Positive Tone Avoiding Old Language of Business

  3. You Attitude
Put the audience first: “It’s all about them.” Focus on what they receive or can do Stress what they want to know X I have negotiated an agreement with Apex Rent ?a-car that gives you a discount on rental cars. As a Sunstrand employee, you can now get a 20% discount when you rent a car from Apex.

  3. You Attitude
Be careful with the use of “feeling” words.
Omit your feelings in most business situations Omit audience’s feelings or reaction X We are happy to extend you a credit line of $5,0
  00. You can now charge up to $5,000 on your Visa card.

  3. You Attitude
Use “you” more often than “I” in positive situations. avoid “you” in negative situations.
In negative situations, use
? Passive verbs ? Impersonal expressions

  3. You Attitude
X You made no allowance for inflation in your estimate. No allowance for inflation has been made in this estimate. (passive) This estimate makes no allowance for inflation. (impersonal)

  4. Positive Tone
Use words as positively as possible X Never fail to back up your disks. Always back up your disks. X Your balance of $800 is delinquent. Your balance of $800 is past due.

  4. Positive Tone
Look at situations with an optimistic outlook X We will not allow you to charge more than $1,500 on your VISA account. You can charge $1,500 on your new VISA card.

  5. Avoiding Old Language of Business
X Awaiting the favor of your early response. I look forward to hearing from you soon. X Please be good enough to advise us. Please tell us…. X We beg to inform you…. I an writing to inform you….

  6. ExercisesRevise Sentences
X Unfortunately, your order cannot be sent until next week. Your order can only be sent next week. X Your negligence in this matter caused the damage to the equipment. If you had taken proper care of the equipment,it would have been in a good condition. X Smoking is not permitted anywhere except in the lobby. Smoking is allowed only in the lobby.

  6. Exercises Revise Sentences
X We regret to inform you that we must deny your request for credit. For the time being,we can serve you only on a cash basis. X We will be pleased to deliver your order by the 16th. Your order will be deliver by the 16th. X We have worked for 20 years to develop the best model car for our customers. Our customers will find the best model car which we have spent 20 years to build.

  6. Exercises Revise Sentences
X We have received your letter of May
  16. Thank you for your letter of may
  16. X We have been quite tolerant of your past-due account and must now demand payment. If you are to continue to enjoy the benefits of credit buying,you must clear your account now. X We can sell at discount prices,but we cannot permit returns of merchandise. Though returns of merchandise are unpermissable, you can get discount prices.

  7. ExercisesRevise Letter
Dear Sir: We are in receipt of your telephone call to my secretary yesterday complying with your request about a possible speaking engagement at your Forthcoming training day. If it within your power to tell us more details would be grateful, so that I can see any of our consultant can fit it into their schedule as per your request. Awaiting the favour of your early response.

  7. ExercisesRevise Letter
Dear Sir: Thank you for your telephone call to my secretary about a possible speaking engagement at your forthcoming training day. I am interested,but would be grateful if you Would let their have more details so that I can see any of our consultant can fit it into their schedule. I look forward to hearing from you .
外贸函电与写作
Chapter two Structure and Style of business letters
The important of business letter
It is real ? its being in black and white can carry something undoubted or denied so it can carry commitment. Even in today, there are quite a few regions that internet hasn’t covered or is regarded as something too luxurious. It is necessary to keep written document in doing business. It could be read at any time as the reader likes.
Punctuations and Abbreviations
Comma “ , ” : 逗号 a. 用来隔开句子中的并列成分。 Enclosed you may find a detailed quotation with prices, specifications and delivery terms.
Punctuations and Abbreviations
b. 用来分开正在叙述的和附带说明的词语。 Recently, however, the standard of your aftersales services has got much worse.
Punctuations and Abbreviations
c. 分开四位数以上的数字,从个位算起, 每隔三位数,就用逗号分开。 $5, 962 $56, 678 $67, 798, 453
Punctuations and Abbreviations
d.在信函中,地址栏里街道、区、城市、 州/省和国名之间要用逗号分开。 Prince Avenue, London, England 但是,如果城市和国家名是分两行写的, 可以不用逗号。 Prince Avenue, London England
Punctuations and Abbreviations
Full stop “ . ” : 句号 a. 用在陈述句和祈使句的末尾。 We have recommended Fox machines to other companies.
Punctuations and Abbreviations
b. 用在缩写字母后面。 Oct. a. m. Wed. I am looking forward to seeing you tomorrow afternoon at 3: 00 p. m. ( right) 如果陈述句以缩写字母结尾,则句末不用再加句 号。 I am looking forward to seeing you tomorrow afternoon at 3: 00 p. m. . ( wrong)

  1. Letter Structure and Placement

  1.Letterhead
  3.Inside Address
  5.Salutation
  7.body
  9.Signature
  11.Enclosure
  2.Date
  4.Attention Line
  6.Subject Line
  8.Complimentary Close
  10.Reference Initials
  12.Copy Notation

  1. Letter Structure and Placement

  1.信头
  3.封内地址
  5.称呼
  7.信文
  9.签名
  11.附件
  2.日期
  4.指明收信人
  6.主题行
  8.结尾敬语
  10.打字员姓名缩写
  12.抄送

  1). letterhead
The name of the firm Its address and postal codes Telephone number Fax number Internet address E-mail address A trademark or a brief slogan, etc.

  1). letterhead
外贸商号的信笺,一般都印有信头, 外贸商号的信笺,一般都印有信头,包 括发信人的姓名、地址、电话号码、 括发信人的姓名、地址、电话号码、传 真号、 mail等 真号、及E-mail等,有些会将经营项目 , 注册商标和公司董事、 注册商标和公司董事、经理等姓名一并 印在信头上。如需打印, 印在信头上。如需打印,则信头位于信 笺上中央。 笺上中央。
Sample:
EASTERN TEXTILES IMP.&EXP.Co.LTD 12389 Changchun Road,Dalian,China Tel:0411-86606811 Fax:0411-86507631 Http://will.nease.net E-mail:bcxbcx@411cn.com

  2). Date
Typical American Format (Month/Day/Year) British Format (Day/Month/Year) Chinese Format (Year/month/Day)

  2). Date
日期注意事项: 日期注意事项: 年份应完全写出,不能用(
  94) (
  94)代替 A. 年份应完全写出,不能用(
  94)代替 (19
  94) 月份要写英文名称, B. 月份要写英文名称,不能用数字来代 但可以用缩写。 替,但可以用缩写。 日期最好用基数字。 C. 日期最好用基数字。
Sample:
X 10,12,2005 12 October,2005 October 12,2005 X November 1st,2005 November 1,2005 1 November,2005

  3). Inside Address
 

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