《商务英语
  2》课程教学大纲
课程名称:商务英语 2 英文名称: Business English 2 课程代码:1014030 一:课程基本情况
  1、 学 分: 学时:32 (理论学时: 32 学时)
  2、课程类别:专业限选课
  3、适用专业:商务英语
  4、适用对象:本科
  5、先修课程:商务英语 1
  6、教材与参考书目: 教 材:Business English Studies

  1. 《新编剑桥商务英语(高级) 》学生用书, Leo Jones 著, 人民邮电出版社出版,2004
  2. 《新编剑桥商务英语(高级) 》教师用书, Leo Jones 著, 人民邮电出版社出版,2004
参考书

  1. 商务英语证书应试指南》(第 2 级), 李莉文等,外语教学与研究出版社,2002 《
  2.Pass Cambridge BEC, Vantage, Student Book; Lan Wood, Paul Sanderson; Economic Science Press & Summertown Publishing., 20
  04.
  3. 《剑桥国际商务英语 BEC2?新版》学生用书, Leo Jones and Richard Alexander 华夏 出版社 2004
  4. 《剑桥国际商务英语 BEC2?新版》 教师用书, Leo Jones and Richard Alexander 华夏出版社 2004
  5.Pass Cambridge BEC, Vantage, Teacher’s Book; Lan Wood, Paul Sanderson; Economic Science Press & Summertown Publishing., 2003
  6.ENGLISH FOR BUSINESS STUDIES, (Teacher’s Book and Student’s Book). Ian MacKenzie, Cambridge University Press,20
  02.
  7.CAMBRIDGE BEC VANTAGE,(Self-study Edition) , Cambridge University Press,2002
  8. 《剑桥商务英语证书二级考试指导》 翁凤翔, 上海交通大学,2003
  9. 《外贸英语》 ,戚云方,浙江大学出版社,2004 年 9 月
  10. 《外贸英语函电》 尹小莹,西安交通大学出版社,20
  04. ,
相关期刊和网站: 相关期刊和网站
期刊:

  1.
  2.
  3.
  4.
  5.
  6.
  7.
  1. China Today Beijing Review Reader’s Digest 21st Century China Daily 《英语沙龙》 《英语世界》 www.ChinesebusinessWorld.com( www.CBW.com )
相关网站

  2.
  3.
  4.
  5.
www.globalenglish.com Business Beijing(网上电子杂志) www.icansay.com www.businesstoday.com.
注:参考书目至少三种,有一种原版参考教材为宜。
二、课程介绍
  1. INTRODUCTION This course aims to develop students' awareness and competence in the use of English language in the context of international business. The focus will be on the development of language and communication skills appropriate to cross-cultural communication in international business situations such as in global branding and marketing and advertising in multinational companies. Students will develop meeting and team-building skills, further developing their cultural awareness and academic language skills.
  2. METHODOLOGY The methodology will be interactive and require a high degree of participation, using case studies, role plays and simulations. English in international business aims to develop students' awareness and competence of the language of international business with reference both to the academic study of the subject and to the contexts of international business. 三、学时分配、课程内容与教学基本要求 (一) 学时分配表 单元/章
Course introduction Unit 1 The three sectors the economy 第二单元 管理 第三单元 公司结构 第四单元 工作和动机 第五单元 管理与多元文化 第七单元 劳资关系
讲课
2 4
学时分配 习题课 实验(践) 上机课 讨论课
其它
合计
2 4
4 4 4 4 4
4 4 4 4 4
第八单元 生产 总复习
4
4 2 32
4 总课时 注:以上各课型是否需要根据实际情况自定。
(二)课程内容与教学基本要求 Course introduction ( 1st Week) I Target Group: Sophomore II Teaching Objectives Students will
  1. Know the teaching contents of this term.
  2. Learn about the course requirements.
  3. Learn how to make a presentation.
  3. Know the assessment measurements. III Contents
  1. Topic: Course introduction.
  2. Key words: Business English, presentation, role-play, company structure...
  3. Function: Learn how to improve their business English comprehensively. IV Procedure
  1. Presentation - Introduce the course structure and requirements.
  2. Practice -Build 10 teams for presentation making, role-playing, or a mini-film making. - Show ss how make a business presentation and a sample mini-film. - Introduce some useful expressions and discuss with students together.
  3. Production - Ss are clear about the course aims and requirements. In addition, they know how to make a business presentation and a short video. - Each team is asked to complete one of above forms oral practice. V Assessment Will check their tasks and give feedback. weeks Unit 1 The three sectors the economy (2nd/3rd weeks) I Target Group: Sophomore II Teaching Objectives This unit aims to make students have a general understanding of the concept and elements in the three sectors of the economy, make a proper description of the importance of the infrastructure in a modern industrialized country. III Contents
  1. Topic: The three sectors of the economy

  2. Key words: The economic infrastructure, manufacturing and services, primary sector, secondary sector, tertiary sector...
  3. Function: Through learning the concepts of three sectors of the economy, Ss can classify different business activities to each sector. Moreover, they could analyze how each sector affect the economy of a country? IV Procedure
  1. Presentation - Introduce the business concepts.
  2. Practice - Read an extract from David Lodge’s novel Nice Work about the complexity of the economic infrastructure, and an extract from a magazine interview with the economist J.K. Galbraith . - Listen to a recorded interview with the British Member of Parliament Denis MacShane, about the future of manufacturing industry in the ‘advanced’ countries.
  3. Production - Ss are able to deliver their own views on the topics discussed in this unit. V Assessment Will check their tasks and give feedback.
th th Unit 2 Management (4 /5 weeks)
I Target Group: Sophomore II Teaching Objectives This unit aims to discuss the qualities required by managers, the definition of management, and the role of meeting in management. III Contents
  1. Topic: Management
  2. Key words: Management, manager, meetings...
  3. Function: Through reading Peter Drucker’s views on management, Ss get what is included in organizational management and how to be a good manager. IV Procedure
  1. Presentation - The definition of management
  2. Practice - Read a text defining management and an extract from Robert Cringely’s book Accidental Empires about IBM’s system of management. - Listen to an interview with Steve Moody, the manager of a Marks and Spencer’s store.
  3. Production - Ss are able to deliver their own views on the topics discussed in this unit. V Assessment Will check their tasks and give feedback.
th th Unit 3 Company structure (6 /7 weeks)
I Target Group: Sophomore II Teaching Objectives This unit aims to help students get a general understanding of organizational structure, learn to describe organization charts, discuss the potential conflicts among the different departments of an organization, and compare and contrast big and small companies. III Contents
  1. Topic: Company structure
  1. Key words: Line structure, matrix structure, functional structure, staff position...
  2. Function: Through learning the features of different company structure, students could analyze what is the ideal structure for a company or its departments. IV Procedure
  1. Presentation - How are companies organized?
  2. Practice - Read a text about different organization structures and listen to an extract from a talk by Jared Diamond about the best way to organize companies. - Speak and write exercises about the advantages and disadvantages of working for large and small companies.
  3. Production - Do a survey on a selected company’s organizational structure and write a description of it at about 500 words. Try to discuss its advantages and drawbacks, and identify the potential conflicts (if there are any) among different departments under such structure. Present your research findings in the class at the end of this unit. V Assessment Will check their tasks and give feedback. Unit 4 Work and motivation (8th/9th weeks) I Target Group: Sophomore II Teaching Objectives This unit aims to help students get a general understanding of the procedures for motivating staff and different opinions on the style of staff motivation. III Contents
  1. Topic: Work and motivation
  2. Key words: Work, motivation, theory X, theory Y, satisfiers, motivators...
  3. Function: Through learning some theoretical knowledge about work and motivation, students could use different methods to motivate different types of people. IV Procedure
  1. Presentation - Work and responsibility
  2. Practice - Read a text which summarizes various theories of motivation.
- Listen to an extract from the interview with Steve Moody, in which he explains how he motivates his staff. - Do a case study about motivation.
  3. Production - Choose one Chinese company and one foreign company in your local area, study their procedures in staff motivation and make a comparison. V Assessment Will check their tasks and give feedback. Unit 5 Management and cultural diversity ( 10 /11
th th
weeks)
I Target Group: Sophomore II Teaching Objectives This unit aims to help students get a general understanding of different business cultures in different parts of the world, learn to describe the different cultural characteristics, be aware of the implication of cultural diversities on management. III Contents
  1. Topic: Management and cultural diversity
  2. Key words: Management, cultural diversity, cultural attitudes, cross-cultural management…
  3. Function: Culture differences should be considered while managing an international or a multinational company. IV Procedure
  1. Presentation - Cultural attitudes
  2. Practice - Read a text about cultural differences in different parts of the world. - Do a number of discussion exercises enabling students to consider their own cultural beliefs.
  3. Production - Browse on the internet or go to the library to find information about the different business cultures in different countries. Share your findings with your fellow classmates. V Assessment Will check their tasks and give feedback. Unit 7 Labour relations ( 12th/13th weeks) I Target Group: Sophomore II Teaching Objectives This unit aims to make the learner aware of the basic elements in management of labour relations, and make some simple analysis of the phenomenon in the human resources management. III Contents
  1. Topic: Labour relations

  2. Key words: Labour unions, trade unions, employers, employees, conflict, industries…
  3. Function: Though learning this unit, students would be familiar with the functions of labour unions and trade unions. They will get how to ask for their help can be problem-solving. IV Procedure
  1. Presentation - Labour unions
  2. Practice - Listen to an interview with Denis MacShane about the role of trade unions. - Read an extract from Bill Bryson’s book Notes from a Small Island about a trade union, and a text about labour relations in different countries.
  3. Production - Do some research and write a 100-200 word history of unions in China. (For example: When were they first founded? Have they always been legal? Have there been periods in which they have been more or less powerful, or important, or necessary, than today?) V Assessment Will check their tasks and give feedback. Unit 8 Production ( 14th/15th weeks) I Target Group: Sophomore II Teaching Objectives This unit aims to enable students to know more about production ? one of the four key functions of a manufacturing company, get familiar with the just-in-time production methods, develop their understanding of the importance of product quality ,identify potential production problem and enlarge their vocabulary. III Contents
  1. Topic: Production
  2. Key words: Production, inventory, subcontractor, JIT…
  3. Function: Though learning this unit, students could make correct production decisions. IV Procedure
  1. Presentation - Production decisions
  2. Practice - Do some exercises about capacity and inventory decisions in production management. - Read a text about the just-in-time production system. - Listen to an interview with Alan Severn, the quality manager at Arcam Ltd, a producer of hi-fi equipment. - Do a role-play about a product recall.
  3. Production
- Ss are able to deliver their own views on the topics discussed in this unit. V Assessment Will check their tasks and give feedback. Revision I Contents: BEC Vantage Sample paper 四、考核办法与成绩评定办法
  1、考核方式:考查
  2、考核形式:闭卷考试
  3、成绩评定:课程总评成绩=平时(40×%)+期末(60×%) ,百分制。 注:以上成绩组成自定,应将实践环节、学生自主学习考查情况纳入成绩总 评。 16th week
大纲制定人:马颖( Ma Ying) 大纲审定人:
 

相关内容

新剑桥商务英语2教学大纲1

   《商务英语 2》课程教学大纲 课程名称:商务英语 2 英文名称: Business English 2 课程代码:1014030 一:课程基本情况 1、 学 分: 学时:32 (理论学时: 32 学时) 2、课程类别:专业限选课 3、适用专业:商务英语 4、适用对象:本科 5、先修课程:商务英语 1 6、教材与参考书目: 教 材:Business English Studies 1. 《新编剑桥商务英语(高级) 》学生用书, Leo Jones 著, 人民邮电出版社出版,2004 2. 《新 ...

商务英语教学大纲

   《世纪商务英语翻译教程》教学大纲 世纪商务英语翻译教程》 商务英语翻译教程 课程名称:商务英语翻译 英文名称:Business English-Chinese Translation 课程类型:必修课 课程性质:专业课 总 学 时:34 讲课学时:18 实验(实践)学时:16 适用对象: 授课教师: 一、编写说明 制定大纲的依据:我国高等职业教育、普通高等专科教育和成人高等教育的教学目标是培养高级应用型人 才,其英语教学应贯彻“实用为主,够用为度”的方针。本大纲以教育部《高职高专教育英语课程 ...

商务英语教学大纲

   《商务英语》教学大纲 商务英语》 一、课程名称 (一)商务英语 (课程代码:51204510,36 学时,3 学分) (二)Business English 二、课程简介 本课程为英语专业相关知识课程之一,以英语专业高年级学生为主要教学对象,通过课堂教学, 利用现代化教学手段,让学生了解和掌握国际商务英语,学到国际商务专业基本知识,掌握和应用国 际商务英语,以便在未来的工作中发挥商务英语特长,适应时代的需求。 三、适用专业:外国语学院英语专业本科。 四、本课程在教学计划中的地位、作用和任务 ...

基础英语2教学大纲

   《基础英语 2》课程教学大纲 》 课程名称:基础英语 Contemporary College English 课程代码: 课程类别:学科基础课程 学时:96 学时 学分:6 学分 考核方式:考试 适用对象:本科专业 一、课程简介 《基础英语》是本科英语专业的必修课程之一,作为一门英语专业综合课程,具 有非常重要的地位和作用。该课程旨在通过精选的规范的语言材料的讲解,传授 系统英语语音、词汇、语法、篇章结构等基础语言知识,同时对学生进行严格的 语言技能的综合训练,是一门集听、说、读、写、译为 ...

商务英语翻译教学大纲

   《商务英语翻译》教学大纲 赵洪芳、田力男 编写 国际商务专业课程教学大纲 目 前 录 言..................................................................................................................................................... 2869 International Business English .................. ...

《商务英语翻译》教学大纲

   《商务英语翻译》教学大纲 赵洪芳,田力男 编写 国际商务专业课程教学大纲 目 前 录 言 ..................................................................................................................................................... 1273 International Business English ................. ...

剑桥商务英语证书考试

   剑桥商务英语证书考试( 剑桥商务英语证书考试(BEC) ) 剑桥商务英语证书考试(BEC) 商务英语是一种在工作环境中使用的、世界通用的语言,适用于政府机关、事业单位、企业、商社等各种机构的日常公务和商贸活动。 商务英 语证书(BUSINESS ENGLISH CERTIFICATE)是教育部考试中心和英国剑桥大学考试委员会合作,于 1993 年起举办的考试。该系列考试是一项语 言水平考试,根据公务或商务工作的实际需要,对考生在一般工作环境下和商务活动中使用英语的能力从听、说、读、写四个方面 ...

剑桥商务英语(BEC)考试简介

   剑桥商务英语(BEC)考试简介 l l l l l l l l 什么是BEC考试 BEC考试与其它考试的不同 BEC考试等级及相应水平 BEC证书的用途 如何报名考试 考试 成绩 证书 v 什么是BEC考试 BEC考试是(商务英语证书)的简称。BEC 证书上有剑桥大学校长的签名,在世界范围内 获得公认。 剑桥大学考试委员会是世界著名高等学符 剑桥大学的一个直属国际性考试机构,在世界 范围内为全球各国提供英语作为外语的各类型 考试,被公认为世界上最权威的考试机构之一。 它所举办的英语水平考试, ...

剑桥商务英语BEC中级听力讲义

   考试吧(Exam8.com)-第一个极力推崇人性化服务的综合考试网站! 声明:本资料由 考试吧(Exam8.com) 收集整理,转载请注明出自 http://www.exam8.com 服务:面向校园,提供计算机等级考试,计算机软件水平考试,英语四六级,研究生考试 等校园相关考试信息。 特色:提供历年试题,模拟试题,模拟盘,教程,专业课试题 下载等。资料丰富,更新快! 考试交流论坛:http://bbs.exam8.com/ BEC 中级听力 第一课时 开场白 考试简介: 三部分,30 题, ...

剑桥商务英语(bec)中级阅读全真试题

   中华英语学习网 www.100yingyu.com 官方网站:圣才学习网 www.100xuexi.com 剑桥商务英语( 剑桥商务英语(BEC)中级阅读全真试题 ) PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, ma ...

热门内容

大学英语六级考试写作应试指导

   Tips for CET-6 Writing 大学英语六级考试写作应试指导 一、概述 教育部1999年最新六级考试大纲对写作的具体要求是:能在 阅读难度与课文相仿的书面材料时做笔记、回答问题和写提纲, 能就一定的话题或提纲在半小时内写出120-150词的短文,能写通 知或便条,表达意思清楚,无重大语言错误。 纵观近10年的大学英语六级考试,作文内容偏重工作、学习、 交通及社会文化等方面的问题。考试形式中,给出英文题目和中 文提纲式作文占68.4%,图表作文21%,给出英文题目及中文提示 作文 ...

写作部分附录 英语标点用法概述

   英语标点用法概述 (此部分内容为补充材料,供教师 参考使用,教材正文里没有,特此 说明) The Functions of Punctuations Understanding Punctuation 1 The Exclamation Point ! 3 The Semicolon ; 5 Brackets [ ] 7 The Dash ? 2 The Comma , 4 The Colon : 6 Parentheses ( ) 8 Quotation Marks “”and ‘’ 9 ...

八年级下册英语导演案unit 1 1

   月田中心学校 2011 年第 一 学期 八 2011 年级 英语 科导学案 教出时间: 教出时间: 2011 年 2 月 日 教学内容:Unit 1 Will people have robots? P2-3 SectionA 1a-2c 学案设计人:Chen Xiaoyan 1. 认知目标:Remember words.记忆 P2-3 单词及短语。 2. 能力目标:学会 Will 构成的一般将来时态的陈述句、否定句、疑问句及回答。 掌握 There be 句型的一般将来时。 掌握 more ...

中考英语完形填空

   初中英语完形填空中考全攻略(二 初中英语完形填空中考全攻略 二) 专项练习: 专项练习: (1) ) A man and his wife had a dog to keep their house. When they went out, they always left the dog inside the house. One evening they wanted 1 to the cinema, 2 they left the dog in the house and locked ...

研究生学位英语考试词汇 6301个(打印版)

   同等学历申请硕士学位考试英语大纲 词汇 a [e,ei,4] art.(非特指的)一(个), 每一(个); (同 类事物中的)任何一(个);每(一) abandon [4'b1nd4n] vt.抛弃,遗弃;放弃,停止做(某事); 离弃,丢弃 ABC ['ei'bi:'si:] n.字母表;基础知识 abide [4'baid] vt.容忍 ability [4'biliti] n.能力,本领;[pl.]才能,才识,才 智 able ['eibl] a.有能力的, 有才干的, 显示出才华的; ...