《新视 野商务英语(上 ) 课程教案 》
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
unit one
customers
make the students fully understand the business matters, the key 教学目的 words and sentences, and also the usage of some important words and expressions. master the grammar mentioned in the text. 教学重点 the key wordsof the whole text, the usage of some expressions.
教学难点
the comprehension of some of the difficult sentences. double-side teaching method and student-centered teaching
教学方法 method
教学内容
see the following pages
教研室:
系部:
教务处:
Unit 1 Objectives
Customers
When the learners finish learning this unit, they should be able to

providing information on customers and service collecting information on customers and service.
Language focus
Direct and indirect forms Pronunciation : weak and strong form
Skills
Writing: capital letters Reading: kwit-Fit advertisement Listening: customer service
Business Communication
Making offers
Key Vocabulary
Customers code of practice goods services customer care repeat business service customer loyalty
Lead-in

  1. what does each company offer the customer?
  2. what other examples of good customers care can you think of? Words and expression: In person : by themselves Hampers: n. packing-case or basket with a lid ,esp one used for sending food. Balance: capital Optional: which may be chosen or not as one wishes; not compulsory Assembly: mass come together
Language Focus
Sentences and clauses ① Direct and indirect questions 直接疑问句和间接疑问句 Use We usually use direct questions to get information.
通常用直接疑问句来获得信息 How much does it cost? Does the company have a code of practice? We use indirect questions to ask ‘difficult’ or personal questions or when we want to be polite. 间接疑问句通常提出“难”问题或私人问题,或者表示礼貌 Could you tell me what qualifications you have? Can you tell me where I go to a refund? FORM Direct questions: present simple tense 直接疑问句:一般现在时 We form direct questions with the auxiliary do. 由助动词 do 构成直接疑问句。 Where do you shop? BUT we do not use the auxiliary do with the verb to be. 但助动词 to be 不用助动词 do Where is the customer service desk? Wh-/How questions 特殊疑问句 Question words 疑问句 How much auxiliary verb 助动词 does subject 主语 it verb 动词 cost?
With be 带动词 be 的特殊疑问句 Question words 疑问词 How much verb 助动词 is subject 主语 it?
Yes/No questions 一般疑问句 Aux subject verb
助动词 Do Does
主语 I/you/we/you/they he/she/it
动词 work? work?
With be 带动词 be 的一般疑问句 To be Am Is subject 主语 I/you/we/you/they he/she/it OK? OK?
Indirect questions: present simple tense 间接疑问句:一般现在时 Wh-/how questions 特殊疑问句 Polite introduction 表示礼貌 Could you tell me question word(s) 疑问词 how much 主语 it subject 动词 costs? verb
With to be 带动词的特殊疑问句 Polite introduction 表示礼貌 Could you tell me question word(s) 疑问词 how much 主语 it subject 动词 is? verb
Yes/No questions 一般疑问句 Polite intro 表示礼貌 Could you tell me Could you tell me if subject if 主语 if I/you/we/you/they if he/she/it verb 动词 work? works?
In indirect Yes/No questions we use if. 在间接疑问句的一般形式中使用 if。
Reading
Puncture: small hole made by sth. Sharp sep. one made accidently in a pneumatic tyre 补胎
Premises: statement on which reasoning is based. Valve: (sort 0f ) mechanical device for controlling the flow of air, liquid or gas into or through a tube, pipe etc, by opening or closing a passage. 气门 Exhaust: ( outlet, in an engine or machine, for) steam, vapour etc that has done its work exhaust pipe 排气管
Homework and checklist for Unit 1

  1. What does customer loyalty mean?
  2. Give two examples of good customer care.
  3. what does British Airways offer its customer?
》 《新视 野商务英语(上 ) 课程教案
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
UNIT TWO
COMPANIES
MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS, THE KEY 教学目的 WORDS AND SENTENCES, AND ALSO THE USAGE OF SOME IMPORTANT WORDS AND EXPRESSIONS. MASTER THE GRAMMAR MENTIONED IN THE TEXT. 教学重点 THE KEY WORDSOF THE WHOLE TEXT, THE USAGE OF SOME EXPRESSIONS.
教学难点
THE COMPREHENSION OF SOME OF THE DIFFICULT SENTENCES. DOUBLE-SIDE TEACHING METHOD AND STUDENT-CENTERED TEACHING
教学方法 METHOD
教学内容
SEE THE FOLLOWING PAGES
教研室:
系部:
教务处:
Unit 2 companies Objectives
When the learners finish learning this unit, they should be able to
providing information on companies and products
collecting information on companies and products
Warming up:
You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit
  2. However, let’s try to work out what would be important information? Discuss.
Language Focus
Present simple and present continuous Pronunciation: third person singular sentence stress
Skills
Writing: avoiding repetition Reading: FT Graduate Training Program Listening: four major companies
Business communication
Presenting information
Key Vocabulary
Buying, selling, marketing and production, film and car operate, parent or holding company, information technology,
telecommunications, Manufacture, subsidiaries
multinationals,
Multinational: companies which operate in a number of countries Subsidiaries: branches In aspects: in all kinds of
Make sure that the companies are known by the students.
Diamler-Benz (奔驰),Siemens (西门子), Brother (兄弟),Toyota (丰田), Fiat (菲 亚特), Gucci (古琦), Levi Strauss (李维斯),Microsoft (微软).
  2. Discuss : What do they do? Diamler-Benz (奔驰), a German car manufacturer Siemens (西门子),a German manufacturer of electronics and electronic appliances, Brother (兄弟),a Japanese car manufacturer, Toyota (丰田),a Japanese car manufacturer, Fiat (菲亚特), an Italian car manufacturer, Gucci (古琦), an Italian garment and fashion maker , Levi Strauss (李维斯),a famous Jeans maker in the USA, Microsoft (微软), a programming group in the USA.
  3. Match the company to the city where its headquarters are. Suggested answer: Diamler-Benz ??Stuttgart ,Siemens?? Munich, Brother??Nagoya (名古屋) ,Toyota??Nagoya Fiat ?? Turin,Gucci ??Milan, Levi Strauss??San Francisco,Software _ Seattle
Language Focus
Due to : because of Integral: whole Pharmaceutical: of medicinal drug Grammar: Irregular present simple 一般现在时的不规则形式 Those verbs are irregular must be remembered 动词不规则动词: Have: he/she/it has Do: he/she/it does
Present continuous 现在进行时 USE 1 We use the present continuous to talk about; Things which are happening at the time of speaking. 现在进行时用来表示说话时正在发生的事情 I’m trying to call Geoff Peters. He isn’t working today. What are you doing? 2 Things which are happening around the time of speaking. 说话前后正在发生的事情 The company is developing a new drug against asthma. The company isn’t recruiting at the moment. What are they planning to do? Some verbs are not usually used in it the continuous form. 有些动词一般不用进行时 hear see smell taste like dislike hate love want wish hope believe feel(=think) forget know mean remember think(= have an opinion) understand contain have(=own) owe own possess These are stative verbs; they describe states or senses. 这些动词是状态动词,用于表示状态或感觉。 FORM Be+ing 形式 Positive and negative 肯定形式和否定形式 I am/’m am not/’m not flying
You/we/you/they He/she/it Question 疑问形式 Am Are Is I
are is
are not/aren’t is not/isn’t
flying flying
flying? flying? flying?
you/we/you/they he/she/it
Verbs that end in a consonant followed by e 以辅音字母 e 加结尾的动词去掉 e 再加 ing take manage BUT 但是 Verbs that end in vowel + e 以元音字母 e 结尾的动词直接加 ing agree agreeing, see seeing taking managing
vowel + consonant
double consonant
When the last syllable is stressed, we usually double the final consonant. 以元音字母加辅音字母结尾的动词, 如果最后一个音节重读, 通常双写末尾的辅音字母再加 ing fit begin control Speaking Pair work. Find out about your partner’s company and make notes Useful expressions: Who do you work for? Where are the headquarters? Where are you based? fitting beginning controlling
Do you have branches oversea? Talking about types of business
The tips for business letter writing:
brief ( state the aim at he very beginning), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form). Homework: Write an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D. ( Date line ) Dear Sir / Madam, We are looking for a company to help us to distribute products in the USA and Asia. We manufacture a wide range of chemical products. At present we export to Europe, but we would like to develop our markets in the USA and Asia. Enclosed please find our brochure which gives the details about our company. We look forward to hearing from you. Yours sincerely (signature)
》 《新视 野商务英语(上 ) 课程教案
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
UNIT THREE
TRAVEL
MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS, THE KEY 教学目的 WORDS AND SENTENCES, AND ALSO THE USAGE OF SOME IMPORTANT WORDS AND EXPRESSIONS. MASTER THE GRAMMAR MENTIONED IN THE TEXT.
教学重点
THE KEY WORDSOF THE WHOLE TEXT, THE USAGE OF SOME EXPRESSIONS.
教学难点
THE COMPREHENSION OF SOME OF THE DIFFICULT SENTENCES.
教学方法
DOUBLE-SIDE TEACHING METHOD AND STUDENT-CENTERED TEACHING METHOD
教学内容
SEE THE FOLLOWING PAGES
教研室:
系部:
教务处:
Unit 3 Travel Objectives
When the learners finish learning this unit, they should be able to
providing information on travel
collecting information on travel arrangement on business trip
Warming up
Introduce the activity and the arrangements that have to be made for a trip. If your families are going to see you in Fushun Q1: What would you like to arrange for them? Q2: Where they are going to stay? Q3:Where they are going to visit? Students answer the questions and thus enter today’s topic. You are quite often to be asked to have a business travel for your company. What to say? How to say? That is what we are going to practice in Unit
  3.However, let’s try to work out what would be important information? Discuss.
Language Focus
Present continuous for future: fixed arrangements Pronunciation: contractions of to be
Skills:
Writing: faxes Reading: The Japanese in Britain Listening: international travel
Business communication
Introductions and socialize
Key Vocabulary
Travel itinerary foreign business trip cultural differences culture make good use of colleagues social conventions
business partner nationalities
itinerary: plan for details or records of a) journey, route convention: general consent ;practice or custom based on general consent
Language Focus
Go on a tour Have a meeting have lunch have coffee listen to a CD
listen to a presentation

  1. Guessing: to predict vocabulary items they would expect to occur in the text.
  2. Check students understand all the headings and then get them to read the article and match the headings to the paragraphs. Understand these:
  1) culture,
  2) sightseeing,
  3) restaurants,
  4) weather,
  5) transport,
  6) day trips Get the students to look at the passage and do a couple of examples together. Write more sentences, e.g. If you are interested in old mining towns, you should go toFushun;
If you are interested in markets, you should visit the Queen Victoria Market. Presentation and listening
Collocation exercise: ways of making, accepting and declining offers

  1. Explain the situation to the class. Make sure they understand that they are organizing a visitor’s free time and arrangements.
  2. Ask students to think about ways in which they could help a visitor to their company. Match the verbs to the nouns.
  3. Play the recording for the first time for them to check the collocations.
  4. Read the message.
  5. Play the recording again and ask learners to complete the notes.
Suggested phrases: phrases:
Call a taxi / the airport / hotel Book a hotel / table / seat Find out about a tour Reserve a table / seat Meet you at the airport / hotel Pick you up at the airport / hotel Arriving Friday morning at 10 Traveling by bus from …. Reserve table for Friday evening Leave message about time to pick up at hotel
Language focus

  1. Students write offers for the situations. Shall I … / Would you like me to … / Do you want me to …
  2. Divide the class into pairs. One student makes offers, the other accepts or declines them, in the latter case giving a reason for the refusal.
  3. students change partners and roles. phrases: Suggested phrases: Shall I/Would you like me to / Do you want me to

  1) …get you a taxi?
  2)… reserve a table?
  3) …book you a seat?
  4)
 

相关内容

商务英语听力课程教学大纲

   《商务英语听力》课程教学大纲 商务英语听力》 适合物流/英语双专业 一、课程的性质和任务 课程性质:本大纲适用于物流/英语双专业四年制英语教学。 《商务英语听力》为该专 业的专业实践课程。 主要任务: 本课程是在学生已具备高中英语基本听力能力的基础上开设的, 旨在通过专 业的听力训练, 大幅度地提高学生的日常英语, 尤其是商贸英语的听力能力及听力技巧, 从而使学生达到基本满足从事商贸工作所必需的英语听力要求。 二、课时分配 总课时 144 学时 教材 Book III 课 序 课 Inter ...

《商务英语听力3》课程教学大纲

   《商务英语听力》课程教学大纲 商务英语听力》 开课系:基础课部 适用专业:商务英语专业 学时:32* 4 学分: 一、课程性质和任务 (一)课程性质: 课程性质: 1、本课程适用于商务英语专业二年级学生。 2、本课程属于基本职业素质类课程。 3、本课程为必修课。 课程任务: (二)课程任务: 1、培养学生准确感知商务活动中英语语音语调的能力。提高学生商务英语的实际应用 能力。 2、通过训练使学生熟悉各类商务活动中英语的使用,并且学会运用。掌握商务活动中 的专业术语。 3、训练学生的基本听力技 ...

《商务英语阅读》课程教学实施方案

   课程教学实施方案申报表 ( 2010 2011 学年度第 二 学期) 2011 课程名称:商务英语阅读 周课时数:4 负责人: 省校有 关该课 程的规 定 性质: 开设班级:商务英语班、 应用英语班 实验及平时成绩: 任课教师: 年 3 月 5 日 学分:4 实验条 件 及时间 安排 教研室 意见 学院 意见 教学管 理处意 见 英语阅读 IV 教学实施方案 一、 课程概况 《商务英语阅读》一书共有 18 个课,每课有正副课文各一篇,共 36 篇; 每 6 课有一套阶段练习题。 本课程的教学 ...

商务英语精读课程

   课程定位 教学内容 教材分析 学生学法 教学方法 教学案例 教学总结 Contents 课程 定位 教学 内容 教学 改良 教育部16号文件 教育部 号文件 教学 手段 教材 教法 一、课程定位 性质与定位 课程性质: 课程性质:本课程是商务英语高职专业的语言类专业基础课 课程定位: 课程定位: 它是以培养学生商务英语材料的听、 它是以培养学生商务英语材料的听、说、读、写、译能力为教学目标的综合性的 语言实践技能课程,它融英语语言知识、交际能力、 语言实践技能课程,它融英语语言知识、交际能力 ...

_商务英语听力教案 08

   Unit 8 Motivating Employees 员工激励 3 Learning objectives 1. Students will learn motivational process and understand reward as a motivator. 2. Students will be able to argue for or against "money as number one motivator" and discuss motivati ...

商务英语听力教案 _12

   Unit 12 On the Business Legal Front 站在商业法律前沿 3 Learning objectives 1. In this unit students will learn words and expressions related to business law. 2. Students will be able to talk about issues related to business laws. Background reading Notes: ...

纺织商务英语教案设计

   1      百度文库帮手网 www.365xueyuan.com  免费帮下载  文库积分资料 1     本文由ngkfj0z9qz贡献     doc文档可能在WAP端浏览体验不佳。建议您优先选择TXT,或下载源文件到本机 查看。     Changzhou Textile Garment Institute 常州纺织服装职业技术学院     The Teaching Plan for the course of “English for Textile Business”  纺织商务 ...

基础英语课程教案首页

   《基础英语》课程教案首页 基础英语》 学生专业班级 学 时 数 英语专业 0702 班 12 1. 了解作者及其背景知识; 2. 熟悉本文使用的写作手法; 3. 掌握仿拟,提喻,对比等修辞手法; 4. 通过深刻理解文章内涵, 培养学生社会洞察力和相关的讨论能力, 同时掌 握文中的核心语言点。 1. 2. 3. 4. 5. 6. 课前讨论; 背景知识介绍; 课文赏析; 写作技巧; 语言理解; 课后练习。 教学目的 教学内容 教学重点 1.文学作品的赏析; 2.文学中的修辞手法 仿拟,提喻,对比 ...

《基础英语》课程教案首页

   《基础英语》课程教案首页 基础英语》 学生专业班级 学 时 数 英语专业 0702 班 12 1.了解文中提到的 Pennsylvania Dutch town 的独特风格; 2.理解文章内容及结构; 3.学习说明性文体中显著的写作特征:比较/对比,重复,举例; 4.掌握课文语言点及语法结构; 5.通过课文理解使学生了解现代社会的快节奏给人们生活带来的利与弊。 1. 2. 3. 4. Pennsylvania Dutch town 的特色及其它相关知识; 课文的理解与分析; 说明文的写作技巧 ...

大学英语精读课程教案

   大学英语精读课程教案 授课题目(教学章、节或主题) : Unit 1 Some Strategies for Learning English 课时安排 授课时间 6 学时 教学目的和要求(分掌握、熟悉、了解三个层次) : 1.掌握:Master the key words, phrases and some useful sentence patterns in the text. 2.熟悉:Understand the structure of the text 3.了解:Grasp t ...

热门内容

2010届高考英语总复习(五年高考三年联考)精品题库完形填空--说明类

   世纪金榜 圆您梦想 www.jb1000.com 说明类 第一部分 五年高考题荟萃 Passage 1 (09上海) 上海 Most people believe they don't have much imagination. They are most of us, once we become adults, forget how to of art or ideas. People at work and in their free time 51 53 50 .Everyone ...

北京石景山区2010年中考二模英语试题及答案

   2010 年石景山区中考二模英语试题 考 生 须 知 本试卷为闭卷考试,共 12 页,满分 120 分,考试时间为 120 分钟。 请在试卷和答题卡上准确填写学校名称、姓名和准考证号。 试题答案一律填涂或书写在答题卡上,在试卷上作答无效。答题卡上 的选择题用 2B 铅笔规范填涂,其他试题用黑色签字笔作答。 考试结束后,请将试卷和答题卡一并交回。 听力理解 (共 24 分) 听对话,选择与对话内容相符的图片。每段对话读两遍。(共 4 分,每小题 1 分) 1. A 2. B C A 3. B ...

名家英语学习方法

   名家英语学习方法 张维友谈英语学习 张维友(1952? ),湖北广水市人,先后就读于华中师范大学英语系和广东外语外贸 大学(原广外)英语教师进修班,后赴美、英留学,获伦敦大学文学硕士学位。现任华中师范 大学外国语学院院长、教授,兼任湖北局学位评议组成员、华中师范大学学位委员会委员、 教育部人文社会科学院百所重点研究基地华中师范大学语言与语言教育研究中心兼职研究 员。社会兼职包括全国英语研究会理事、中南地区外语教学法研究会副理事长、湖北省翻译 者协会副会长等。主要著作有:《英语知识精要》《英语 ...

考研英语翻译真题及译文归纳(2000-2010)

   考研英语翻译真题及译文 2010 46. Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. 参考翻译: 参考翻译: 科学家急忙介入,但提出的证据显然站不住脚,其大意是,如果鸟类不能控制昆虫的数量,昆虫 便会吞噬我们人类。 47. But we have at ...

考研英语作文行文写作流程及历年真题范文

   考研 1 号英语话题写作第一书《写作 160 篇》连续 5 年命中写作原题 考研英语作文行文流程实例详解 ★功能句的写法★ 作文增光润色的 100 个好句 1. 图表漫画类文章描述图表漫画句 From the cartoon we can see that. We can see from the cartoon that. As is indicated in the cartoon, . 2. 引出暗含主题句 We can deduce from these two vivid draw ...