《新视 野商务英语(上 ) 课程教案 》
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
unit one
customers
make the students fully understand the business matters, the key 教学目的 words and sentences, and also the usage of some important words and expressions. master the grammar mentioned in the text. 教学重点 the key wordsof the whole text, the usage of some expressions.
教学难点
the comprehension of some of the difficult sentences. double-side teaching method and student-centered teaching
教学方法 method
教学内容
see the following pages
教研室:
系部:
教务处:
Unit 1 Objectives
Customers
When the learners finish learning this unit, they should be able to

providing information on customers and service collecting information on customers and service.
Language focus
Direct and indirect forms Pronunciation : weak and strong form
Skills
Writing: capital letters Reading: kwit-Fit advertisement Listening: customer service
Business Communication
Making offers
Key Vocabulary
Customers code of practice goods services customer care repeat business service customer loyalty
Lead-in

  1. what does each company offer the customer?
  2. what other examples of good customers care can you think of? Words and expression: In person : by themselves Hampers: n. packing-case or basket with a lid ,esp one used for sending food. Balance: capital Optional: which may be chosen or not as one wishes; not compulsory Assembly: mass come together
Language Focus
Sentences and clauses ① Direct and indirect questions 直接疑问句和间接疑问句 Use We usually use direct questions to get information.
通常用直接疑问句来获得信息 How much does it cost? Does the company have a code of practice? We use indirect questions to ask ‘difficult’ or personal questions or when we want to be polite. 间接疑问句通常提出“难”问题或私人问题,或者表示礼貌 Could you tell me what qualifications you have? Can you tell me where I go to a refund? FORM Direct questions: present simple tense 直接疑问句:一般现在时 We form direct questions with the auxiliary do. 由助动词 do 构成直接疑问句。 Where do you shop? BUT we do not use the auxiliary do with the verb to be. 但助动词 to be 不用助动词 do Where is the customer service desk? Wh-/How questions 特殊疑问句 Question words 疑问句 How much auxiliary verb 助动词 does subject 主语 it verb 动词 cost?
With be 带动词 be 的特殊疑问句 Question words 疑问词 How much verb 助动词 is subject 主语 it?
Yes/No questions 一般疑问句 Aux subject verb
助动词 Do Does
主语 I/you/we/you/they he/she/it
动词 work? work?
With be 带动词 be 的一般疑问句 To be Am Is subject 主语 I/you/we/you/they he/she/it OK? OK?
Indirect questions: present simple tense 间接疑问句:一般现在时 Wh-/how questions 特殊疑问句 Polite introduction 表示礼貌 Could you tell me question word(s) 疑问词 how much 主语 it subject 动词 costs? verb
With to be 带动词的特殊疑问句 Polite introduction 表示礼貌 Could you tell me question word(s) 疑问词 how much 主语 it subject 动词 is? verb
Yes/No questions 一般疑问句 Polite intro 表示礼貌 Could you tell me Could you tell me if subject if 主语 if I/you/we/you/they if he/she/it verb 动词 work? works?
In indirect Yes/No questions we use if. 在间接疑问句的一般形式中使用 if。
Reading
Puncture: small hole made by sth. Sharp sep. one made accidently in a pneumatic tyre 补胎
Premises: statement on which reasoning is based. Valve: (sort 0f ) mechanical device for controlling the flow of air, liquid or gas into or through a tube, pipe etc, by opening or closing a passage. 气门 Exhaust: ( outlet, in an engine or machine, for) steam, vapour etc that has done its work exhaust pipe 排气管
Homework and checklist for Unit 1

  1. What does customer loyalty mean?
  2. Give two examples of good customer care.
  3. what does British Airways offer its customer?
》 《新视 野商务英语(上 ) 课程教案
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
UNIT TWO
COMPANIES
MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS, THE KEY 教学目的 WORDS AND SENTENCES, AND ALSO THE USAGE OF SOME IMPORTANT WORDS AND EXPRESSIONS. MASTER THE GRAMMAR MENTIONED IN THE TEXT. 教学重点 THE KEY WORDSOF THE WHOLE TEXT, THE USAGE OF SOME EXPRESSIONS.
教学难点
THE COMPREHENSION OF SOME OF THE DIFFICULT SENTENCES. DOUBLE-SIDE TEACHING METHOD AND STUDENT-CENTERED TEACHING
教学方法 METHOD
教学内容
SEE THE FOLLOWING PAGES
教研室:
系部:
教务处:
Unit 2 companies Objectives
When the learners finish learning this unit, they should be able to
providing information on companies and products
collecting information on companies and products
Warming up:
You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit
  2. However, let’s try to work out what would be important information? Discuss.
Language Focus
Present simple and present continuous Pronunciation: third person singular sentence stress
Skills
Writing: avoiding repetition Reading: FT Graduate Training Program Listening: four major companies
Business communication
Presenting information
Key Vocabulary
Buying, selling, marketing and production, film and car operate, parent or holding company, information technology,
telecommunications, Manufacture, subsidiaries
multinationals,
Multinational: companies which operate in a number of countries Subsidiaries: branches In aspects: in all kinds of
Make sure that the companies are known by the students.
Diamler-Benz (奔驰),Siemens (西门子), Brother (兄弟),Toyota (丰田), Fiat (菲 亚特), Gucci (古琦), Levi Strauss (李维斯),Microsoft (微软).
  2. Discuss : What do they do? Diamler-Benz (奔驰), a German car manufacturer Siemens (西门子),a German manufacturer of electronics and electronic appliances, Brother (兄弟),a Japanese car manufacturer, Toyota (丰田),a Japanese car manufacturer, Fiat (菲亚特), an Italian car manufacturer, Gucci (古琦), an Italian garment and fashion maker , Levi Strauss (李维斯),a famous Jeans maker in the USA, Microsoft (微软), a programming group in the USA.
  3. Match the company to the city where its headquarters are. Suggested answer: Diamler-Benz ??Stuttgart ,Siemens?? Munich, Brother??Nagoya (名古屋) ,Toyota??Nagoya Fiat ?? Turin,Gucci ??Milan, Levi Strauss??San Francisco,Software _ Seattle
Language Focus
Due to : because of Integral: whole Pharmaceutical: of medicinal drug Grammar: Irregular present simple 一般现在时的不规则形式 Those verbs are irregular must be remembered 动词不规则动词: Have: he/she/it has Do: he/she/it does
Present continuous 现在进行时 USE 1 We use the present continuous to talk about; Things which are happening at the time of speaking. 现在进行时用来表示说话时正在发生的事情 I’m trying to call Geoff Peters. He isn’t working today. What are you doing? 2 Things which are happening around the time of speaking. 说话前后正在发生的事情 The company is developing a new drug against asthma. The company isn’t recruiting at the moment. What are they planning to do? Some verbs are not usually used in it the continuous form. 有些动词一般不用进行时 hear see smell taste like dislike hate love want wish hope believe feel(=think) forget know mean remember think(= have an opinion) understand contain have(=own) owe own possess These are stative verbs; they describe states or senses. 这些动词是状态动词,用于表示状态或感觉。 FORM Be+ing 形式 Positive and negative 肯定形式和否定形式 I am/’m am not/’m not flying
You/we/you/they He/she/it Question 疑问形式 Am Are Is I
are is
are not/aren’t is not/isn’t
flying flying
flying? flying? flying?
you/we/you/they he/she/it
Verbs that end in a consonant followed by e 以辅音字母 e 加结尾的动词去掉 e 再加 ing take manage BUT 但是 Verbs that end in vowel + e 以元音字母 e 结尾的动词直接加 ing agree agreeing, see seeing taking managing
vowel + consonant
double consonant
When the last syllable is stressed, we usually double the final consonant. 以元音字母加辅音字母结尾的动词, 如果最后一个音节重读, 通常双写末尾的辅音字母再加 ing fit begin control Speaking Pair work. Find out about your partner’s company and make notes Useful expressions: Who do you work for? Where are the headquarters? Where are you based? fitting beginning controlling
Do you have branches oversea? Talking about types of business
The tips for business letter writing:
brief ( state the aim at he very beginning), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form). Homework: Write an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D. ( Date line ) Dear Sir / Madam, We are looking for a company to help us to distribute products in the USA and Asia. We manufacture a wide range of chemical products. At present we export to Europe, but we would like to develop our markets in the USA and Asia. Enclosed please find our brochure which gives the details about our company. We look forward to hearing from you. Yours sincerely (signature)
》 《新视 野商务英语(上 ) 课程教案
主讲教师 授课时间 教学题目 任课班级 学 时 8 学时
UNIT THREE
TRAVEL
MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS, THE KEY 教学目的 WORDS AND SENTENCES, AND ALSO THE USAGE OF SOME IMPORTANT WORDS AND EXPRESSIONS. MASTER THE GRAMMAR MENTIONED IN THE TEXT.
教学重点
THE KEY WORDSOF THE WHOLE TEXT, THE USAGE OF SOME EXPRESSIONS.
教学难点
THE COMPREHENSION OF SOME OF THE DIFFICULT SENTENCES.
教学方法
DOUBLE-SIDE TEACHING METHOD AND STUDENT-CENTERED TEACHING METHOD
教学内容
SEE THE FOLLOWING PAGES
教研室:
系部:
教务处:
Unit 3 Travel Objectives
When the learners finish learning this unit, they should be able to
providing information on travel
collecting information on travel arrangement on business trip
Warming up
Introduce the activity and the arrangements that have to be made for a trip. If your families are going to see you in Fushun Q1: What would you like to arrange for them? Q2: Where they are going to stay? Q3:Where they are going to visit? Students answer the questions and thus enter today’s topic. You are quite often to be asked to have a business travel for your company. What to say? How to say? That is what we are going to practice in Unit
  3.However, let’s try to work out what would be important information? Discuss.
Language Focus
Present continuous for future: fixed arrangements Pronunciation: contractions of to be
Skills:
Writing: faxes Reading: The Japanese in Britain Listening: international travel
Business communication
Introductions and socialize
Key Vocabulary
Travel itinerary foreign business trip cultural differences culture make good use of colleagues social conventions
business partner nationalities
itinerary: plan for details or records of a) journey, route convention: general consent ;practice or custom based on general consent
Language Focus
Go on a tour Have a meeting have lunch have coffee listen to a CD
listen to a presentation

  1. Guessing: to predict vocabulary items they would expect to occur in the text.
  2. Check students understand all the headings and then get them to read the article and match the headings to the paragraphs. Understand these:
  1) culture,
  2) sightseeing,
  3) restaurants,
  4) weather,
  5) transport,
  6) day trips Get the students to look at the passage and do a couple of examples together. Write more sentences, e.g. If you are interested in old mining towns, you should go toFushun;
If you are interested in markets, you should visit the Queen Victoria Market. Presentation and listening
Collocation exercise: ways of making, accepting and declining offers

  1. Explain the situation to the class. Make sure they understand that they are organizing a visitor’s free time and arrangements.
  2. Ask students to think about ways in which they could help a visitor to their company. Match the verbs to the nouns.
  3. Play the recording for the first time for them to check the collocations.
  4. Read the message.
  5. Play the recording again and ask learners to complete the notes.
Suggested phrases: phrases:
Call a taxi / the airport / hotel Book a hotel / table / seat Find out about a tour Reserve a table / seat Meet you at the airport / hotel Pick you up at the airport / hotel Arriving Friday morning at 10 Traveling by bus from …. Reserve table for Friday evening Leave message about time to pick up at hotel
Language focus

  1. Students write offers for the situations. Shall I … / Would you like me to … / Do you want me to …
  2. Divide the class into pairs. One student makes offers, the other accepts or declines them, in the latter case giving a reason for the refusal.
  3. students change partners and roles. phrases: Suggested phrases: Shall I/Would you like me to / Do you want me to

  1) …get you a taxi?
  2)… reserve a table?
  3) …book you a seat?
  4)
 

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