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浙江省 2008 年 10 月自考试题专业英语
课程代码:00196 一、Choose the best answer for each question (15 points, 1 point for each item)(本大题共 15 小题,每小题 1 分,共 15 分)
  1.Systems theory takes a holistic view of the entire organizational system. Here the word holistic is closest in meaning to( A. complete B. holy C. simple D. detailed )

  2.Which of the following is the best replacement for “associates” as in “……our company’s 350,000 associates”? ( A. partners C. friends B. members D. fellows )

  3.Which of the following is NOT one of the stages in the ideal decision making process? ( ) B. alternative solutions
A. problem identification C. decision making
D. implementation evaluation )

  4.Strategic management involves managers in the following except ( A. external environment analysis C. tactical and operational issues B. formulation of strategies
D. integration of planning and management )

  5.In “Fortune’s Hall of fame…….” The word Fortune refers to( A. luck B. large sum of money C. fate D. the name of a magazine )

  6. The goal set for employees should be the following except( A. acceptable B. difficult but reachable
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C. specific
D. comprehensible

  7.Face to face communication is the richest medium because it offers the following cues in addition to words except( A. tune B. facial expressions C. kinesics D. gestures ) )

  8.The functions of the front of the house include the following except( A. an operating system B. a business place
C. a social venue D. a performance stage
  9.The major source of profit for hotels comes from the department of( A. food and beverage B. housekeeping C. entertainment D. front desk
  10.Which of the following is NOT true of travel agencies in the future? ( A. franchise and cooperative will become dominant B. independent agencies will gradually disappear C. international airlines will always produce higher commissions D. the biggest cost is labor
  11.International finance differs from domestic finance because of the following reasons except( ) B. political risks D. expanded opportunity ) )
A. foreign exchange
C. market imperfections

  12. “It could remain competitive even though there were many other fast food restaurants vying for its customers?” The word vying is closest in meaning to( A. competing B. matching C. viewing D. fighting )

  13.Conspicuous consumption means that people purchase goods or services because of the they may bring them.( )
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A. luck B. happiness C. fortune D. prestige )

  14.Marketing mix contains the following except( A. product B. place
C. price D. position
  15.The word coalition is closest in meaning to ( A. alliance C. partnership B. relationship D. operation )
二、Cloze test (20 points, 2 points for each item) 下列短文中有十个空白,每个空白有四 个选项,根据上下文要求选出最佳答案, 填写在括号内。(本大题共 10 小题,每小题 2 分,共 20 分) Experience 16 that allocating around 10 percent of admissions for most visitor attraction. There may a 17 19 for marketing argument for
purposes is a realistic 18 spending more than this, 20 21
to promote awareness of new facilities, and if the evidence efforts are paying off in 23 revenue.
through visitor research indicates that the 22 24
Objective and task approaches 25 ( ( ( ( ( ( ( ( ( . )
  16. A. suggests
budgeting are particularly appropriate for visitor
B. boasts C. delights
D. lifts
)
  17. A. support B. effort )
  18. A. guideline )
  19. A. momentous )
  20. A. successfully )
  21. A. projected
C. evidence D. revenue C. interest D. promotion
B. success
B. convincing
C. interesting D. pitiful
B. especially C. totally D. politically B. motivated C. achieved D. proposed
)
  22. A. tireless B. joyful C. promotional
D. valuable
)
  23. A. possibility B. admission C. likelihood D. availability )
  24. A. to B. by C. for D. in
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(
)
  25. A. paradise
B. esteem
C. influence D. attractions
三、Reading comprehension (15 points, 3 points for each item) 阅读下列短文,根据短文, 在每个答题所给的四个选项中选出一个最佳答案,填写在其答题后的括号内。 (本大题 共 5 小题,每小题 3 分,共 15 分) Passage One The trend toward becoming a franchisee or joining a cooperative travel group continues to grow, since independents do not enjoy the override commissions negotiated by the large travel companies with carriers. These overrides can amount to an additional 5 percent commission, and can increase the travel agent’s profit by up to 50 percent. The independent travel agency with no affiliation is fading away, replaced by mega-agencies and franchise agreements. The independent agency can survive by joining a cooperative marketing service or a consortium of agencies that is necessary to negotiate the override enjoined by the franchised and mega-agency. Some eleven nationwide consortiums and several regional ones represent small travel agencies. Not only do the consortiums provide override enhancement, they offer help with securing bonds, corporate rates from hotels, mutual purchasing and insurance plans, and member educational plans. Travel agencies normally are open five days a week but a consortium or franchiser can set up 24-hour, seven-day-a-week service.
  26. The word override in the 1st paragraph is closest in meaning to ( A. benefit B. agent’s commission )
C. profit D. reward
  27. The reasons for the independents to be a franchisee are the following ones except ( )
A. enjoying the override negotiated by the franchised B. increasing profit C. competing with mega-agency
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D. surviving competition
  28. Which of the following is NOT the correct way for the independents to take in following the trend ? ( ) B. to join a cooperative travel group
A. to be a franchisee
C. to be without affiliation D. to join a consortium of agencies
  29. What does the expression fading away in 2nd paragraph mean? ( A. disappearing gradually C. passing away B. running away )
D. washing away )

  30. Which of the following is NOT true of the help offered by the consortiums ? ( A. member educational plans B. corporate rates from hotels C. mutual purchasing and insurance plans D. 24-hour, seven -day-a-week service
四. Word Spelling (20 points, 1 point for each item) 请将完整的单词写出。作为提示,每 个单词的意义,词类及首字母均已给出。 (本大题共 20 小题,每小题 1 分,共 20 分)
  1.To provide (an office, for example) with a staff of employees (v.) s
  2.Of any condition or place of total disorder or confusion (adj.) c
  3.To strive to gain or accomplish (v.)p
  4.To behave or move nervously or restlessly (v.)f
  5.A profit or yield, as from labor or investments (n.)r
  6.To deal with (v.) a
  7.Relating to or descriptive of an entire group or class (adj.) g
  8.To arrange or control the elements of, as to achieve a desired overall effect (v.) o
  9.Strong attractiveness or appeal (n.)i
  10.To give energy to; activate or invigorate (v.)e
  11.To give a quick and superficial reading; glance (v.) s
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  12.To trouble persistently; harass (v.) b
  13.A woman servant (n.)m
  14.To attract by arousing hope or desire; lure (v.)e
  15.To deprive, as of rights or property; dispossess (v.) d
  16.A microcomputer small enough to use on one’s lap (n.) l
  17.Fit for cultivation, as by plowing (adj.) a
  18.To make greater, as in value, augment (v.)e
  19.To determine the value; appraise (v.) a
  20.An authoritative command or instruction (n.)m 五.Translation from Chinese into English (15 points, 3 points for each item).将下列各句译成 英语,并写在各句下面的空行内。 (本大题共 5 小题,每小题 3 分,共 15 分)
  1.尽管一个好的计划是重要的,但是一个经理单独或者没有足够的资源通常是干不成工 作 的。
  2.一个具有高度动机的员工会朝着完成工作的目标而努力工作。
  3.建议性售卖是提高销售额的另一种有效方法。
  4.像大部分的服务行业一样,旅行社最大的成本是人工,约占销售额的百分之五十。
  5.一个公司的高层管理人员对于何地竞争,何时竞争,如何竞争的问题应该具备战略的 眼光。 六.Translation from English into Chinese (15 points, 3 points for each item) 将下列各句译 成汉语,并写在各句下面的空行内。 (本大题共 5 小题,每小题 3 分,共 15 分)
  1.Management should cooperate with workers to ensure that the job matches plans and principles.
  2.In recent years, the world was swept by a wave of mergers and acquisition.
  3.Information must be shared, particularly in complex environments, in which decisions in one department affect another.
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  4.Last but not least, advances in computer and telecommunication technology contributed in no small measure to the emergence of global financial markets.
  5.Information gathering is an integral part of any manager’s job.
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